Serene Chong

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How to write an effective press release

If you're looking to get media coverage for your small business, being able to write an effective press release is an essential skill. But how long should a press release be? And what kind of information should you include? Here are a few tips to help you get started:<p><b>Make sure your story is</b> …

Richard Branson's 5 Secrets To Starting A Successful Business

Today, Branson is worth $5.1 billion and is chairman of the Virgin Group, which consists of more than 400 companies around the world.<p>Eight of those companies bring in over a billion dollars in revenue annually.<p>Over the past 40 years, Branson has learned the ins and outs of business through trial …

How to Use Instagram To Boost Business

<i>This post originally appeared on the Buffer blog.</i><p>How do you choose which social media networks to participate in?<p>“Europe's leading digital technology conference”It's happening, Join 15k digital minds to shape what's next for your businessI'm interested<p>Certainly, there’re a ton to choose from. Are …

Five Ways a Business Grew 800-Fold With Social Media

Shares 5K<p>Do you want to increase your sales, but don’t have money for advertising?<p>Would you like to grow your business using social media?<p>In this …

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How To Learn To Delegate Without Giving Up All Your Control

You aren’t helping anyone when you try to do everything yourself. Giving up control can feel scary, but it’s easier if you create a good system.<p>In the seemingly never-ending comparison between genders in leadership and management, a 2013 American Express OPEN Mindset Survey found that only 26% of …

How to Systemize and Scale Your Startup

In the early days of a startup, you’re forced to do just about everything yourself, particularly if you’re bootstrapping. From wireframes to coding …

On Branding: 7 Tips on Crafting a Powerful Personal Story | Inc.com

Entrepreneurs tell stories. They tell investors about how their business model is unique; they convince consumers of their products' benefits, and they advertise online about how their brands will disrupt the whole industry.<p>However, there's just one story that entrepreneurs must never forget to …

Al Gore