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This Is the Content Strategy I Use to Dominate Your Facebook Feed

Here are the four steps to platform domination.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The problem with most content marketing strategies is that they place content as king. But, content isn't king, and this is why ...<p>It isn't to say creating quality, relevant content isn't …

The next revolution will be reclaiming your digital identity

An identity is a difficult thing to lose.<p>I found this out the hard way when my passport was stolen while backpacking through Asia and Africa earlier this year. The bureaucratic process to get a new passport gave me a glimpse at how broken our system of identity management is today.<p>Fortunately, …

Blockchain

What Every Webmaster Should Know About DNS

<Brief/> History of DNSBehind every website is a little-known system that is the glue holding the internet together. It’s called the DNS, or the …

7 Social Media Tricks Your Competitors Are Using (And How to Steal Them)

As of this year, 81% of the U.S. population has a social media profile.Most Facebook users are on the site every single day.What does this mean for …

Don't Wait. Here's Why You Should Get in the Chatbot War Now.

Chatbots are the new face of 24/7 customer service, and many of your competitors are already using them.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>While there is no way of knowing what the future will bring, one thing is for sure: the use of chatbots is on the rise. With the …

Why content creators are becoming the cornerstone of performance marketing

“The faster your business realizes it’s a media company, the more likely it will be to succeed in 2020, in 2025, in 2030,” shared Gary Vaynerchuk …

The Rise of Micro-Influencers: How to Run a Micro-Influencer Campaign

The interest in influencer marketing has been growing steadily over the past few years and more people are seeking to understand more about it now …

You should write a book and here’s how

You should write a book. Yes, you. Whether you’re a young 18-year-old off to college with little free time or a 60-year-old corporate executive with …

How to Develop a Killer Content Strategy for a Startup with No Budget

Are you frustrated with content marketing?You know you want to create content, but maybe you lack the budget you think you need to develop a strong …

Tried Influencer Marketing and It Didn’t Work? Here Is What You Should Do

Companies have long sought to get their products in the hands of influential people.By associating your brand with the right trendsetters, it leaks …

The Complete Story of the Millennial Generation | Inc.com

Maturity is the ability to see and act on the behalf of others. Immaturity is not seeing things from someone else's point of view.<p>It's natural for Millennials to exude immaturity in the workplace because they lack the necessary context and experience. But unfortunately, it's all too common for …

Demographics

Gary Vaynerchuk Says to Go 'All In' On This Social Media Strategy | Inc.com

In his keynote at AdExchanger's Industry Preview, Gary Vaynerchuk (marketing mogul and entrepreneur), had this to say:<p>"If you're a practitioner, if you really had to sell to survive, you would realize that the most under-priced ad product right now is Facebook advertising. If you had to sell to …

How to Do SEO When You’re in a Low-Volume Niche

Almost every day someone tells me, “Neil, I love your SEO tips, but I’m in a really small niche. What do I do?”Does that sound familiar?I’ve gotten …

How Brands Are Using Influencer Content

Most companies that pay influencers to create content also repurpose those pieces for their own brand channels, according to recent research from …

Try These Low-Cost Ideas For Using Video In Your Content Marketing

Video is an essential tool to have in your content marketing toolbox. Just look at these statistics:<p>Including a video on a landing page can increase conversion by 80%.<br>• Video in an email can increase click-through rate by 200 to 300%.<br>• YouTube’s mobile video consumption increases 100% every year.<p>One …

Marketing

Marketing Your App with User-Generated Content

UGC is a great tool to increase engagement amongst your existing consumers and to get people talking about your brand.<p>This story originally appeared on Bizness Apps<p>There are so many new marketing techniques out there: experiential marketing, viral marketing, cause marketing, relationship marketing, …

5 Writing Techniques that Stir Your Audience to Action - Copyblogger

We all want a positive response to the content we work so hard to create. Not all positive responses, however, are created equal.<p>I’m reminded of this …

The Infographic that Will Revolutionize Your Approach to Content Creation

Here’s an important question. When you come up with your content marketing strategy, do you consider the psychological impact of what content you …

Crock Pot Stew Recipes To Get You Through The Winter

Hearty, comforting and easy-to-make meals<p>The slow cooker is a wintertime staple. It whips up some hearty dinners, makes some incredibly easy breakfasts and can even put together a pretty mean chili. And that’s not all. The slow cooker is a master at one of our favorite cold-weather dishes. We’re …

Your easy 8-step guide to becoming an online influencer

When using this strategy, watch your analytics carefully to see which sites are most effective in terms of targeted traffic. It may be tempting to post to big-name sites, but if you’re not getting results, you’re wasting your time.<p>And don’t discount smaller, niche sites just because of their size! …

The 7 Best Online Marketing Tactics for 2017

Do you want to be a magical unicorn or a boring old donkey in 2017?<p>If you want to be a unicorn — and who doesn’t? — this is the post you’re looking …

Marketing

The Biggest SEO Mistake Is Lack of Distribution

Write less content. Look for more distribution for SEO success.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>One of the most common mistakes I see amongst companies investing in SEO is that they'll write 4-5 internal blogs per month. When it comes to external blogs and distribution, …

Why Influencer Marketing Will Explode In 2017

A recent survey revealed 84% of marketers plan on executing at least one influencer marketing campaign during the next 12 months.<p>But what exactly is “influencer marketing”? Well, it’s the grey territory between an official testimonial and a subtle product mention, which is done almost in …

Public Relations

7 Apps You Need as a Social Media Consultant

According to data from The CMO Survey, overall marketing budget devoted to social media is expected to more than double over the next five years, …

Top 8 Web Design Trends Your Startup Needs to Stand Out in 2017

Trends are eminent changes that usually occur in every creative industry, and web design is no different. The web design industry is constantly …

UI Design

A Strategic System that Produces Powerful Content Marketing Campaigns - Copyblogger

It’s easy to get wrapped up in the fun parts of content marketing. Being creative, writing articles, and seeing a post go live are all exciting and …

Every Marketing Tool You Need to Know About | Inc.com

When it comes to marketing, there is no shortage of awesome tools. You have your choice of tools not only for analytics, but also for content marketing, conversion rate optimization, email marketing, social media marketing, search, and more.<p>But the sheer number of available tools can also be …

Who’s sharing what? A content marketing guide

Content—in all of its forms—seems to make the online marketing world go ’round.<p>Though marketers understand the benefits of successful media relations …

A British headmaster’s back-to-school letter to teachers is also brilliant parenting advice

The internet is awash in advice on how to make the school year ahead better for students and parents.<p>One teacher banned homework, to the delight of kids. An anonymous headmaster wrote a missive to parents, reminding them that they play a critical role in shaping their children’s attitudes toward …