Selwyna Tetangco

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Want to live to 120? Here’s how ....

Britons could live to 120 if they just exercised more, ate healthily and took beneficial drugs such as statins, scientists say<p>In an era that is obsessed with youth, it is unsurprising that so much time is devoted to fighting the ravages of age.<p>But a new study suggests that slowing the ageing …

Why Lazy Sex Might Just Be the Best Kind of Sex

With positions like "The Couch Potato," being tired is no longer an excuse for not doing it.<p>The general consensus on sex is that it is fun and good. A lot of the time, though, you want fun and good, but end up feeling fat and tired at the end of a long day. For times like these, lazy sex is a …

The Science Of Storytelling: How Narrative Cuts Through Distraction Like Nothing Else

In the first of a three-part series, author Jonathan Gottschall discusses the science of storytelling–not just escapism, stories have real power to hold human attention and shape our thinking.<p><i>Note: This article is included in our year-end storytelling advice round-up.</i><p>Humans live in a storm of …

Clint Eastwood

Writing to Attract Readers: User-centric vs. Maker-centric Language

<b>Summary:</b> To engage users, website copy must speak to readers and not at them. Include words people can relate to, and avoid jargon, business speak, …

The Path to a Legendary Copywriting Career | Rainmaker.FM

John Carlton is a force of nature.<p>He’s that rare breed who can write fascinating copy, and is just as fascinating to listen to. Every story ends up a</i> …

10 Ways to Write Damn Good Copy - Copyblogger

Writing effective copy is both an art <i>and</i> a science.<p>It’s an art because it requires creativity, a sense of beauty and style — a certain aptitude, …

Savile Row

How to Write Your Way to the Top of Your Industry - Copyblogger

Here’s the thing: I’m not a writer.<p>I feel more comfortable saying, “I am a person who writes.” Why? Because I have had no writing training outside of …