Seema Nayak

110 Flips | 5 Magazines | 1 Following | 11 Followers | @seemanayak | Keep up with Seema Nayak on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Seema Nayak”

Why I Cautiously Support the App Store Change

Editor’s note: Tadhg Kelly is a video game design consultant and the creator of leading blog <i>What Games Are</i><i>. He is currently writing a book called Core Game Design. You can follow him on Twitter</i> <i>here</i><i>.</i><p>When Steve Jobs first announced that the App Store would feature curation I remember being optimistic …

How to get media coverage for your game

<i>This article was first presented as a talk at Nordic Game 2015.</i><p>Let’s face it, there are a lot of rumours, hearsay, and hushed debates around the …

Twitter Paid Promotion Tips

If you avoid Twitter’s paid promotion tools in your marketing campaigns because you believe promoted tweets are too expensive or complex, it’s time …

How Mech Mocha found the right connections to launch Puppet Punch

Female game developers can be hard to find, and that's especially the case in India.<p>Which makes Arpita Kapoor something of a rarity.<p>The self-styled …

10 Things That Make an Addictive Mobile App

<i>Gal Shvebish is the VP Products at MOBurst, a global mobile marketing agency helping first tier startups and brands grow their mobile business.</i><p>Let’s be honest – we are all, to an extent, addicted to mobile device. The smartphone is one of those conveniences of modern life we’ve gotten accustomed to …

13 Common SEO Mistakes to Avoid

Online marketers spend a lot of time demystifying Search Engine Optimization (SEO), from the jargon and rules to new updates and algorithms. As the technology continue to advance, what you might know about SEO a year ago may no longer apply today.<p>Since SEO can be quite complex in its ever-adapting …

The Good, The Bad, and The Ugly of SEO

<i>Matthew Capala is the author of “Away with the Average,” an NYU Professor, and Founder of SearchDecoder.com. This adapted excerpt comes from Matthew’s latest book, “SEO Like I’m 5.“</i><p>“80 percent of success is showing up,” Woody Allen famously said about life. Marketing in 2014 is not much different. …

How Much to Pay Superstar Employees (Hint: More Than You Think) | Inc.com

Forget pay scales; forget industry benchmarks; forget, "I can't afford to pay any employee that much."<p>When an employee is remarkable--and here's how to know if an employee is not just great but remarkable--forget all that.<p>Why? Here's a cool story from David Halberstam's <i>The Breaks of the Game.</i><p>In …

Google Search and YouTube: Targeted Mobile App Install Ads

Google today rolled out new Google Search and YouTube ad offerings globally: developers and advertisers can now promote their app via the two sites. The company will suggest keywords that are already effectively resulting in downloads from the Google Play Store.<p>Google first announced the plans to …

New marketing tech analyzes 10,000+ lead sources to show where your best customers come from

Only 38 percent of your lead sources produce top-performing customers, according to a new tool from CertainSource that has tested over 10,000 different sources.<p>The question, of course, is: which ones?<p>That’s something that CertainSource CEO Neil Rosen says his new SaaS-based software, Acquire, will …

How to Get More People to Share Your Blog Posts [Infographic]

3 Stealth Meditations You Can Do Anytime, Anywhere | Inc.com

With pursuing happiness all the rage at the moment, no doubt someone has already recommended meditation to you. What new insight could yet another expert touting the benefits of mindfulness training possibly have to offer?<p>Sharon Salzberg--a celebrated meditation teacher and author of several books, …

12 Things Product Managers Should Do in Their First 30 Days

<i>Ken Norton is a product partner at Google Ventures where he advises startups on product management and also helps organize workshops.</i><p>Congratulations, a product has found its product manager. Perhaps you’re joining a small startup, or maybe you have a new project in a big company. How you approach …

10 Timeless Work Habits To Boost Your Productivity Today

In our modern world, everyone is looking to do things faster, better, smarter, so it's no wonder that productivity hacks are incredibly popular.<p>But …

7 Lessons Learned While Content Marketing for an Early-Stage Startup - Copyblogger

If you’re marketing for an early-stage startup, every second counts.<p>Any mistake is a massive setback.<p>Setbacks ultimately lose potential …

The A to Z of mobile marketing: 26 trends to inspire you

<b>2014 is another exciting year for mobile.</b><p><b>With many new technologies coming to market, emotional investment in our devices along with usage is at an</b> …

How to Become a Columnist: The Ultimate Blueprint for Guest Blogging and Syndication

Being a columnist means something a bit different to me than it did growing up. When I started down my writing path, I adored magazines and …

Kabam COO says mobile game companies have to get serious about Asia

SAN FRANCISCO — It’s time for North American mobile game developers and publishers to take their apps to the trade routes of Asia.<p>Kabam‘s chief operating officer, Kent Wakeford, said at VentureBeat’s MobileBeat 2014 conference that the growth of the Asian mobile device and mobile game markets is so …

SEO Basics: Content Marketing Success Tips

In the content marketing world, there is a lot of talk about SEO, and for good reason. As Lee Odden recently explained:<p>“<i>Think of SEO this way: If a</i> …

6 Ways to Be Happier at Work This Summer

<i>This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and</i> …

Million-dollar mobile budgets are very common now- Chillingo

The mobile market isn't what it was even a couple years ago. Consumers are demanding more, visuals are getting better and better, and business models …

Mobile Games Help Messaging Apps Succeed

Runaway Game Hits Like Cookie Run are Helping Messaging Apps From KakaoTalk to Line<p>By<p>Jonathan Cheng<p>Jonathan Cheng<p>The Wall Street Journal<p>Biography<p>@JChengWSJ<p>Google+<p>Jonathan.Cheng@wsj.com<p>SEOUL—The runaway success of a mobile game developed by a South Korean startup underscores how integral game makers …

South Korea

App marketing cost inflation keeps getting worse

Inflation is no fun. Especially when costs are rising more than what you can charge for something. That’s the problem facing app developers, based on the latest report by mobile marketing firm Fiksu.<p>During May, marketing costs rose 17 percent from April and 34 percent from a year ago, as measured …

Study reveals that video ads can pump up revenues without hurting in-app purchases

Video ads can increase ad revenue in games without hurting the retention of gamers or the purchases they make, according to a study by ad mediation firm Fuse Powered.<p>Toronto-based Fuse Powered studied millions of ad impressions for games for 15 days prior to adding interstitial video ads (which run …

Do These 6 Things to Be Happier at Work | Inc.com

I've written about workplace happiness in the past, but many of my suggestions require consistent effort. Here are five sure-fire, incredibly easy actions that will immediately improve your workplace experience:<p>1. Take a "quiet minute" each morning.<p>Within your morning routine, carve out a …

9 Common Traits Of Happy People (That They Don’t Talk About)

In Brief<p>The Facts:<p>The Chakra system has been spoken about and used to help treat people from several ancient traditions all the way up to the present …

Gamer globe: The top 100 countries by 2014 game revenue

There are 7.2 billion people on this planet, 2.97 billion of which have web access. Of those, 1.8 billion are gamers, and they’ll spend $82 billion in 2014 on Clash of Clans, FIFA 2014, and millions of other games.<p>The spendiest group? The Japanese, with average annual spend of $120 each.<p>Gaming …

4 Personal Habits That Will Improve Your Business | Inc.com

This year, I decided that I'm going to share my lessons. Lessons are some of the only things that we can both learn and teach. As I expand my new social enterprise, I feel it is important to share as I go. So, here are my January lessons:<p>The "Compliment Sandwich" works.<p>I know that sometimes I can …

a brief guide to life

‘A few strong instincts and a few plain rules suffice us.’ <b>~Ralph Waldo Emerson</b><p>Life can be ridiculously complicated, if you let it. I suggest we …