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Content Marketing Is So Last Year

Many in my line of work will view the title of this post as heresy. Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of content that brands contribute to Huffington Post, sponsor on Buzzfeed, or …

9 Skills Every Social Media Manager Must Have

As most social media managers know, their job is constantly in flux. It sometimes feels like you’re switching between multiple hats in one day: from …

Leverage This Social Network Mind Trick for More Effective Influencer Marketing

Did it feel like everyone you knew was watching “Making a Murderer” at the same time? It may have just been an illusion, thanks to a few key members …

Blogging, Marketing & Social Media: Three Rules I Break & Why

This is one of those posts that I hesitate to write, simply because there is a whole lot of “You should do X & must do Y” advice that, er, Becca and …

Content marketing that makes the cut on social media

In this ever evolving and dynamic digital age, it is all the more important for brands to create content that not only sends across a message but …

A lively evening lecture covering the latest features in visual social media marketing - and how you can use them to get results for your business<p>Visual social media platforms are a great way to market your brand and reach new audiences. From Instagram and Facebook to Snapchat and Periscope, this …

Social Media

6 Tips for Producing Small Business Content Regularly - Small Business Trends

Small businesses need content marketing to connect with customers. Content can improve search engine visibility, build credibility in the business …

Five Things Everyone Should Know About Public Relations

The public relations industry does a terrible job of public relations.<p>Very few people can explain what people in public relations really do. If you’re a cop, a construction worker or a cowboy, everybody knows your job function. (If you’re a cop, construction worker <i>and</i> a cowboy who hangs out with a …

Public Relations

Why brands from John Lewis to Heineken are adopting the wellbeing agenda

Brands mindful of their social purpose as well as their bottom line are mingling with people minding their lifestyle and fitness in a space called …

How to Build Your Online Reputation and Gain More Followers

If you were to go online shopping, you would prefer to buy from an e-commerce site with a meritable online reputation, right?<p>The power of social …

Content Marketing Lessons From a 10-Year Veteran of the Industry | Inc.com

In 2006, at the ripe age of 21, Nick Santillo was developing a business plan for his first content marketing agency, Voltier Digital. By the time the general marketing field caught wind of the power of content marketing, Nick had already made a successful acquisition of Voltier Digital.<p>Next, he was …

Marketing

Breaking Google: Search Marketing Struggles Finally Over?

<i>Search marketers need Google as an auditory receptacle, or even better put, a heralding beacon. Google, by design, connects a finite user base with</i> …

Marketing

Why Social Media Advocacy is Inevitable

We all know what advocacy is, and when done correctly it can greatly benefit us as brands. Partner this with social media, and social media advocacy …

3 Rules for Dealing With Death and Tragedy on Social Media

When David Bowie died recently, companies hither and yon decided to <b>hitch their social media exposure and engagement wagons to Ziggy Stardust</b>, …

David Bowie

Facebook Audience Optimization: What Marketers Need to Know

Do you have a Facebook page? Do you want more organic engagement for your posts? Facebook recently added a feature to let you specify the audiences …

Social ROI: The Need For Measuring Long-Term Investment

AdExchanger |“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s …

7 Tactics to Convert Blog Readers Into Paying Customers

It’s a proven fact that businesses that blog get a lot more traffic than those who don’t.<p>But even if you’re getting thousands of visitors a day, it …

Why You Need a Social Media Marketing Plan

More than 74 percent of adults use a social networking site. Of those, 78 percent say a company’s social media posts influenced their buying …

Public Relations

6 Straight Content Writing Tips for a Better Blog

It’s no secret that content marketing will play a HUGE role in 2016 and beyond.<p>Aside from the fact that people these days consume a lot of content in …

Why Local Businesses Need Inbound Marketing [Infographic]

When you think of a salesperson, you might picture a man in a suit with a briefcase pounding the pavement, going from business to business trying to …

How to Double Your Traffic Without Paying Google or Facebook a Cent

I had just launched my blog.<p>The first post was published and it was there for all the world to see. But no one knew it existed. I had no budget for …

7 Reasons Why Social Media Should be the Workhorse of Your Marketing Strategy

Social media isn’t going anywhere. A whopping 65% of Americans use social media sites, according to Pew Research Center, and usage spans all age …

LinkedIn For Business: How to Use The Social Media Platform to Achieve Faster Growth

<i>LinkedIn is not just a resume— it’s a platform to connect, create, and converse with your community.</i> We may not always think of LinkedIn as being a</i> …

Indilens ! Live Daily News On India ! Insight of India

Bollywood’s megastar Amitabh Bachchan has always been the most prominent and influential figures in Bollywood. While, the whole of Bachchan family …

Facebook Extends Its Ad Network To Mobile Websites

Facebook is tailoring its advertising business to reflect that people are consuming an increasing amount of news articles and digital content in mobile web browsers.<p>On Tuesday, Facebook’s Audience Network, a mobile advertising network that allows marketers to buy ads in apps outside of Facebook …

Digital Advertising

How B2B Marketers Can Raise Their Digital Profile To Entice Customers

“Our customers have gotten way ahead of our sales efforts. Too often, in fact, we’re not even getting invited to the dance!” It’s a common lament among CMOs and heads of sales for industrial and manufacturing firms.<p>These executives face two major challenges. First, the wealth of information …

5 Easy Instagram Marketing Ideas

Instagram is the social media platform that has the most unused potential. Plenty of models and foodies have taken over the site and established …

3 Marketing Lessons I Learned From My Digitally Native Kids

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As millennials come of age, marketers are already on to the next: Gen Z. Post-millennial generations are changing the industry at a faster pace than ever before. Marketers are starting to see that the shelf life of their marketing plans …

7 Digital Marketing Trends CMOs Can't Ignore

CMOs agree that digital marketing is due for a shake-up this year - check out the top seven trends that will become realities in 2016.<p>With a new year comes new marketing technologies, tactics, and tools. I took a look at some of these trends - many of which are rapidly becoming realities. Here are …

Marketing

Three Unique Digital Marketing Challenges Faced by Luxury Fashion

Luxury fashion is a challenging vertical for digital marketing. Whilst as clients, they often bring big-boy budgets, high brand affinity and amazing …