Sebastian Luzuriaga

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Infografía: Las métricas que necesitas para medir una estrategia de marketing

El <b>70 por ciento de los cibernautas</b> cree que los anuncios digitales los aproximan a una marca o producto, mientras que un <b>80 por ciento</b> de clientes …

Herramientas digitales que puedes usar en la publicidad de redes sociales

Las redes sociales funcionan como un espacio en el cual las marcas pueden tener una interacción con los consumidores casi de forma instantánea. Al …

Instagram Influencers Are the Next Big Thing in Entrepreneurship. Here Are 3 Strategies to Be Successful

Looking to become an Instagram influencer? Here's what you'll need to do to be successful.<p>They say, "A picture is worth a thousand words." In the world of social media, there's nothing more apt than Instagram that embodies this quote. Instagram has shown us how powerful visuals can be. In a span of …

Public Relations

10 secretos para negociar como un campeón • Forbes México

Nunca renuncies a aquello que sabes que vales. Recuerda que lo que pides es importante. Y aunque nadie quiere negociar con alguien que no está …

The Workout That Burns Fat Seriously Fast

Can you keep up with the winner of Men’s Health’s Next Top Trainer?<p>Justin Miller<p>This high-intensity cardio challenge will give you a taste of The Anarchy Workout, the newest fitness DVD from <i>Men’s Health</i>.<p>Creator Andy Speer—winner of the first-ever <i>Men’s Health Next Top Trainer</i> competition—was able to …

Un nuevo proyector muestra imágenes y texto 3D en el aire sin pantalla

No es la primera vez que vemos intentos de hacer una pantalla capaz de mostrar imágenes en el aire sin ningún tipo de soporte físico, pero la idea de …

Disease Diagnostic Group Can Diagnose Malaria In A Second

Malaria, a disease rarely found in the US, is a global epidemic, with 219 million cases reported by the CDC in 2010. Caused by a parasite and spread from person to person via mosquito, the disease easily go undetected in its early stages with symptoms that mirror those of the flu. Early detection …

Brazil

The Easy Way to Reinvent Your Favorite Watch

Pay attention to details, and what once was old can instantly be new again<p>So you’ve invested a sizable chunk of change into a timepiece, and it looks great, but after a month or two, you’ve gotten used to seeing it on your wrist in every possible light. So what do you do? Buy another watch? If your …

REVEALED: The Demographic Trends For Every Social Network

In a new report from BI Intelligence, we unpack data from over a dozen sources to understand how social media demographics are still shifting.<p><i>Here are a few of the key takeaways from the BI Intelligence report:</i><p>Facebook still skews significantly female. Women in the U.S. are more likely to use …

Mobile Advertising Is Exploding And Will Grow Much Faster Than All Other Digital Ad Categories

Historically, there has been a big disparity between the amount of time people actually spend on their smartphones and tablets (significant and growing), and the amount of ad money spent on the medium (still tiny).<p>But BI Intelligence expects that this gap will narrow substantially, as enthusiasm …

Digital Advertising
Marketing

Elgato announces $50 Avea smart lightbulb and Eve smart home sensors

Apparently, the world needs another smart lightbulb, and Elgato's going to sell it to you. Called Avea, the $50 bulb connects to your iDevice directly using Bluetooth (no external hub needed), and lets you set the mood in any room with an appropriate shade of light. Just one iPhone (4S and up), 5th …

How E-Commerce Is Finally Disrupting The $600 Billion-A-Year Grocery Industry

At $600 billion a year in sales, food and beverage is by far the largest retail category in the U.S. by a wide margin. However, it's also the category that has been the least disrupted by e-commerce; less than 1% of food and beverage sales currently occur online, according to BI Intelligence's …

eCommerce

40% de los reclamos no son acogidos por empresas

elEconomistaAmerica - 18:04 - 28/08/2014<p>Más noticias sobre:<p>Luis Felipe Céspedes, ministro de Economía. Foto: EFE/Archivo<p>Un 40% de los reclamos que …

Al 2024 Perú será el primer productor de cacao fino y de aroma en el mundo

<b>Lima</b>. El director de la Alianza Cacao Perú, José Iturrios, estimó que en 10 años, el Perú se convertirá en el primer productor de cacao fino y de …

22 Delish Desserts Disguised as Fruit

Sound the alarms, ladies and gents, because we’ve stumbled upon what’s probably the most awesome way to eat fruit. Smoothies? Nah. Mixed into yogurt? Nope. Sprinkled atop your favorite morning cereal? Not even close. Okay, okay, we won’t keep you waiting in anticipation any longer. The new, totally …

Dessert

9 Características de los líderes exitosos (infografía)

Compartir Twittear<p>Los líderes exitosos son visionarios, inspiradores y entusiastas pero además estás provistos de ciertas características que les …

The Best Exercises to Blast Belly Fat

Reveal your six pack with these big muscle moves<p>To whittle your middle, grow tree trunks for legs.<p>Muscular legs can help you fend off belly fat, according to a study from Japan. People with the most muscle mass on their legs had the least visceral fat—the dangerous kind that surrounds …

Q: What should I look for when I buy dark chocolate?

If you want some health with your sweet treat, look for the right information on the packaging<p>When it comes to finding the best dark chocolate, the wrapper is your Rosetta Stone. First, scan the front for the percentage of cacao, an indicator of antioxidant flavonols. As little as a third of an …

The Skills Leaders Need at Every Level

A few weeks ago, we were asked to analyze a competency model for leadership development that a client had created. It was based on the idea that at different points in their development, potential leaders need to focus on excelling at different skills. For example, in their model they proposed that …

This Insane Ice Cream Changes Color When You Lick It

It sounds like something straight out of Willy Wonka's chocolate factory: ice cream that changes color as you lick it.<p>In fact, this crazy treat is the work of a Spanish physicist-turned-chef named Manuel Linares, reports <i>The Mirror</i>. When Linares took a course in ice-cream making that encouraged …

The 25 Golden Rules of Running

Time-tested, universally accepted axioms of the sport.<p>In most cases, these rules started out as a lightbulb over one runner’s head. After a while, that runner told a few running buddies (probably during a long run), word spread, and before you know it, coaches were testing it, sports scientists …

Amazon Jumps Into 3D Printing Game With On-Demand Store

Amazon has always been an on-demand marketplace of sorts; it can ship virtually anything in two days. But now, the online retail giant is taking "on …

The Next Thing In Home Automation: Backyard Automation

The Droplet is a robot sprinkler that knows your weather, soil, and plants, and waters accordingly.<p>So, you’ve installed a Nest thermostat that turns down the heat when you’re not at home. You’ve got WeMo switches allowing you to tune down lights remotely. Your fridge automatically orders milk when …

Home Automation

Xiaomi MiBand, la pulsera cuantificadora de 10€ que promete 30 días de autonomía

Xiaomi ha acompañado el lanzamiento de su Mi4 con una pequeña smartband (nada de Android Wear), la <b>Xiaomi MiBand</b>. Una pulsera cuantificadora sin …

Genie Smart Lock Lets You Unlock Your House With Your Smartphone

Yesterday we saw the new i-Bell smart doorbell, and now we have another home automation device aimed at making your life simpler, the Genie Smart …

cPulse Is An Android Smartphone Case That Packs 128 Multicoloured And Programable LED Lights

As smartphone makers look to bring innovation even to the backside of our phones, adding all sorts of extra functionality to otherwise dormant real-estate, it’s perhaps no surprise to see third-party case-makers think along similar lines. But Codlight’s cPulse, which kicks off its Kickstarter …

Fuel Of The Week: Fuelstrips

<i>This new product tells you exactly when to fuel (and how much) so you can better understand your body’s needs.</i><p>If you have trouble figuring out the …