Sean McKeever

7 Flips | 2 Magazines | 21 Likes | 2 Following | 2 Followers | @sean_mckeever | Keep up with Sean McKeever on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Sean McKeever”

Tabasco Responds To #notaste Tweets With Witty #addtaste Tweets

In a brilliant leveraging of a very popular hashtag, BBDO Belgium, on behalf of its client Tabasco, launched a Twitter campaign that monitored and …

7 P's Of Social Media Marketing That Drive Results

Social media is a powerful brand building tool that can drive long-term, organic growth which is sustainable through any micro- or macro-environmental threat.<p>Developing the value of your brand should always be a top strategic priority. Brand value has saved more than one company or product from …

The Job of Social Media Editor Isn't Dead, It's Maturing

<i>The social media editor was pronounced dead on Wednesday, May 29, 2013. It was three years old.</i><p><i>The social media editor is predeceased by newspapers,</i> …

The Real Generation Gap: How Adults and Teens Use Social Media Differently (Infographic)

1 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>There is no magic bullet when it comes to connecting with your customers online, but understanding their social media habits is a good place to start. According to a recent study from the Pew Research Center, 81 percent of teens …

Social Media

HOW TO: Recover from a Social Media PR Disaster

<i>This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and</i> …

Three Elements Of An Effective Social Media Strategy

When I talk to executives about social media, the reactions I get range from fear to confusion to overwhelmed blank stares. Many know that social media presents a powerful opportunity for building their brand, but they often don’t know how to start or where to focus their efforts. When I broach …

What If You Could Truly Be Yourself At Work?

For two years now, we have been holding regular "community" meetings at our office to give team members an opportunity to check in about how they're …