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This is the lifetime value of a Starbucks customer

What is one customer worth to a business, and what should a business be willing to pay to acquire the said customer?<p>It all comes down to a concept called "customer lifetime value", which is used to describe the approximate value of one customer to a business. It is essentially the average amount of …

Make: Electronics, 1Ed (PDF)

This <b>Make: Electronics</b> Book will make you want to lick a battery! That will actually be your first assignment as you begin the lessons in this unique …

Another Day, Another IBM Digital Acquisition

IBM (ibm) wasn’t kidding when it declared its intention last week to add more digital design professionals.<p>The technology giant on Wednesday …

3 Digital Marketing Tips to Help Show Value and Engage Users

In the world of digital marketing, user engagement is a topic that is frequently discussed -- but why is it so important?<p>Most brands typically measure their success online by examining their conversion rate, or in simpler terms, the percentage of users that are taking a certain action on a site …

Digital Marketing

What Is Digital Marketing and Why It Matters - The SAS Point of View

4 Phases of Digital Marketing | online marketing seminar

Digital Marketing Trends Of 2015-2016