Scott cunliffe

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Big data – a marketer's dream or dilemma?

Everyone is talking about "big data", especially in marketing where it promises to enable a new era of perfectly targeted messaging for the modern, connected consumer – or is that just hype, soon to evaporate among privacy fears, confusion, and the technical difficulty of getting marketing value …

What Big Data Knows About Us

The world of Big Data is one of pervasive data collection and aggressive analytics. Some see the future and cheer it on; others rebel. Behind it all …

Why Big Data Is Your Key to Beefing Up Customer Engagement

4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The buzz surrounding big data continues to circulate the industry, as do questions about how it can help businesses achieve their objectives. Is big data just hype or can it be used to drive measurable growth?<p>Most brands have …

Big Data

Why Big Data Matters

Terabytes, Petabytes, Exabytes. Who can keep track? These strange terms have just begun to enter the business lexicon, but the hype surrounding them has reached a fever pitch. We have undoubtedly entered the age of big data.<p>Yet it’s hard for many to take it seriously. While the blogosphere buzzes …

Biology's Big Problem: There's Too Much Data to Handle

Twenty years ago, sequencing the human genome was one of the most ambitious science projects ever attempted. Today, compared to the collection of …