Scott-y SpurrBeats exec: new Studio headphones show 'we're serious about sound'verified_publisherThe Verge - Nathan Olivarez-GilesThink about "Beats by Dre," and you might think of an overpriced red headset that makes your brain rattle with bass. Luke Wood, president and COO of Beats Electronics, wants to change that image. And he believes the company's latest product, the new Beats by Dre Studio headphones, will be a major …