Scott Williams

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Springleap Brings A New Model For Creative Design To Madison Avenue And Beyond

Springleap has traveled from its offices in Johannesburg and Cape Town, South Africa, to Brooklyn to set up its global headquarters and bring a new model for crowdsourced design to the “Mad Men” of Madison Avenue.<p>The company started as a design competition website, allowing brands to post …

Best iPhone and iPad apps of the week: The Sailor's Dream and more!

We're tweaking up our formula for best apps of the week, but only ever-so-slightly. Instead of providing brief overviews of the top ten apps and …

Mac app deals roundup: Save big on apps for Wi-Fi optimization, personal finance tracking and more!

Do more with your Mac for less with our special offers on a bunch of quality apps here at TNW Deals!<p>Get over half off on programs to help optimize your Wi-Fi network, rip and convert video, rein in your personal finances and manage your time efficiently.<p>Here’s what’s in store:<p>NetSpot Pro: analyze …

The Best Video Ever About the Sheeplike Insanity of Real-Time Marketing

Ever feel like real-time marketing is all about being first, and not about being good?<p>You're not alone.<p>John St., the Toronto agency that regularly …

Marketing

New Companies Are Redefining What It Means to “Share” Online

A Poshmark profile<p>Lately, I’ve heard a lot of chatter predicting the decline of Facebook as users want to be more selective about what they share …

Tesla Model S: The electric car company is a little bit Apple, a little bit Google, and about to be huge.

Tech writers love to compare Tesla to Apple. As Steven Johnson pointed out earlier this year—and as many other writers have as well—Elon Musk’s …

Deep Inside Taco Bell’s Doritos Locos Taco

From handshake deals to experiments at Home Depot, the history of Taco Bell’s disruptive faux cheese-dusted taco.<p>In early 2009, three years prior to Taco Bell’s 50th anniversary, CEO Greg Creed was already experiencing something of a midlife crisis. “Our target audience is [customers] in their 20s. …

Home Depot

UnReal | chocolate snacks

good<p>is<p>back<p>a good story<p>Once upon a time...there were two kids whose parents really didn't want them eating their favorite chocolates.<p>Not much of a …

e27

Microsoft Office Ad Turns 'Forbes' Magazines Into Wi-Fi Hotspots

Like other tech companies, Microsoft has advertised some of its products in the past by offering free Wi-Fi in public places like subways and park …

25 Of The Most Engaged Brands On Twitter

What does it take for a brand to engage with its audience on Twitter?<p>Social media startup Nestivity released a list of the top 25 most engaged brands …

The Real Deal On Real-Time Marketing

In last week’s Brand Activator post by Tom Stein, “Activating Brands In Real Time,” he noted that “the more a brand is plugged into the topical …

10 Inspiring Examples Of Small-Biz Branding

Branding campaigns don’t often make mainstream headlines, but when they do, they’re about the bigwig companies–Coca-Cola, Apple, and Nike, to name a few. And we usually take notice only when brands go wildly and horribly astray–think Peter Arnell’s disastrous repackaging of Tropicana, or Gap’s …

Graphic Design

Bring Your Marketing Management Into The 21st Century

When it comes to project management, especially in marketing and creative groups, many large organizations are still using the same manual processes …

Infographic: An Amazing Map Of Every College Mascot

Michigan is my hometown school (yeah, I don’t want to talk about it), and I always thought we had the wolverine all to ourselves. Apparently not so! The 30,000 undergrads at Utah Valley University, I’ve learned, proudly call themselves Wolverines, too, as do the 2,000-some students at Wesley …

College & University

Samsung's Smart, Social TVs Coming This Month

Samsung wants to make it easier for viewers to search and discover new content on TV. The company will begin shipping TVs with a completely rethought …

TV Advertising Still Dominant, Still Growing

Though the print and radio industries have both suffered from the rising popularity of online advertising, one industry remains immune: television. …

Mon Mar 25 '13 Announcement from The Minuum Keyboard Project

Hi everyone, The past week has been absolutely incredible. Thanks to your efforts to spread the word, we've been covered by hundreds of blogs and …

Project100 | Drive. Ride. Bike. Fly. Connect.

Downtown Project is launching Project 100, the code name for a complete transportation system designed to let you get rid of your car and be more …

Study: More Young Adults Tuning Out Terrestrial Radio While Driving

Turn on and tune out: More young people (ages 13 to 35) are listening to Internet radio in their cars, despite the broad and ready availability of …

Incredibly Immersive Online Game Comes From ... Perrier?

Sparkling water company Perrier has put together an elaborate marketing campaign that puts you inside a wild online fantasy world, allowing you to …

20 Excellent Wireframing Tools for Mobile

1. Proto<p>2. Moqups<p>3. UXPin<p>4. Balsamiq<p>5. Justinmind<p>6. Fluid<p>7. Axure<p>8. Mockflow<p>9. Protoshare<p>10. Wireframe<p>11. Wireframe Sketcher<p>12. Omnigraffle<p>13. …

Relive the Wonders of 1997 Through This Nostalgic Mashup

Think back — way back — to 16 years ago: Welcome to 1997.<p>It was a simpler time, when we spiced up our lives with five British chicks, believed we …

Furniture leaders lobby lawmakers for High Point Market funding - Greensboro - Triad Business Journal

By Katie Arcieri <br>– Reporter, Triad Business Journal<p>Apr 2, 2013, 7:39am EDT<p>Responding to Gov. Pat McCrory’s recent proposal to cut funding for the …