Scott Wenkart

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How persona-based marketing will unlock the next level in mobile games

Even within the rapidly growing world of technology, mobile gaming is impressively popular, posting awe-inspiring numbers in terms of growth and revenues. Mobile games have further demonstrated their value by achieving industry-leading on-boarding and conversion numbers.<p>However, mobile games are …

Mobile

What Is Disruptive Innovation?

The theory of disruptive innovation, introduced in these pages in 1995, has proved to be a powerful way of thinking about innovation-driven growth. Many leaders of small, entrepreneurial companies praise it as their guiding star; so do many executives at large, well-established organizations, …

Watch Elon Musk deliver the best tech keynote I've ever seen

I've watched a lot of handsomely paid CEOs get on stages for keynote presentations over the past decade, and none were as good as the one I saw Elon Musk give Thursday night in California as he introduced Tesla's new battery system. I'm sure many people will disagree — I mean, how can you compete …

Five easy ways to bolster your online sales

<b>You might make a percentage of your sales through your website, but how can you build on that? Here are five tips.</b><p>1. Build a brand, not just a website<p>…

Get ready for the first real intersection of music and virtual reality

In 1995 I made a seed investment in a tiny company called Harmonix founded by two guys, Alex Rigopulos and Eran Egozy. After one meeting with them I knew I wanted to be part of their journey and made one of my early $25,000 angel investments.<p>The journey they went on as founders and a company was …

Virtual Reality

Report: Apple will launch a streaming TV service this fall with ABC, CBS, Fox and more

After what seems like an eternity, Apple could finally be moving ahead on its Apple TV plans. According to a new report from The Wall Street Journal, …

4 New Ways Movie Theaters Are Filling Seats and Upselling Patrons

The next time you go to a movie theater, you may be coaxed into spending a little extra money—perhaps for a beer, a toy your kid is begging for, or …

Assassin's Creed Rogue Review

Looking Backwards<p>History has always played a pivotal role in the Assassin’s Creed series. It serves as both inspiration and backdrop – a resource for …

Video Game High School (VGHS) - S3: Ep. 5

The ghastly tragedy of the suburbs

In James Howard Kunstler's view, public spaces should be inspired centers of civic life and the physical manifestation of the common good. Instead, …