Scott Wasserman

63 Flips | 3 Magazines | 16 Likes | 6 Following | 1 Follower | @scottwasserman | Keep up with Scott Wasserman on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Scott Wasserman”

2018 Is the Year to Finally Write That Book. Here's How to Start | Inc.com

As the CEO of a publishing company, one New Year's goal that I hear over and over again is "I want to write a book."The biggest secret I have to spill here? The struggle is not in getting started; it's in keeping the momentum going.<p>As with many monumental undertakings, the best way to keeping your …

Designing Efficient Web Forms: On Structure, Inputs, Labels And Actions

Someone who uses your app or website has a particular goal. Often, the one thing standing between the user and their goal is a form. Forms remain <b>one</b> …

Here’s how to design ecommerce CTAs that convert

One of the core principles of good UX design is that every page should have a single primary purpose.<i></i><i></i> If you can’t answer the question <i>“What is the</i> …

A doctor is helping Silicon Valley execs live their best life for $40k a year

Silicon Valley thinks our bodies need a reboot. PayPal founder and Donald Trump booster Peter Thiel, who plans to live for 120 years, has publicly discussed taking human-growth hormone (and expressed interest in blood transplants from young people). Google spun off Calico in 2013 to defeat the …

50 Books Recommended by This Year's TED Speakers | Inc.com

<i>Thank You for Being Late</i> by Thomas L. Friedman; recommended by World Bank president Jim Yong Kim and Martin Ford. Amazon calls it "a field guide to the 21st century."<p><i>Success Through Stillness</i> by Russell Simmons and Chris Morrow and; recommended by Serena Williams. The hip-hop mogul on</i> …

Books

The Secret to an Irresistible Elevator Pitch in 4 Steps (Hint: Don't Even Mention Your Product) | Inc.com

I stepped onto an elevator at the airport and three people followed behind me -- a young woman and two young men. We were on Floor 3, they were going to Floor 4, I was riding to Floor 5.<p>The door closed and the woman turned to her friends, "Do you know where my parents are right now?" They shook …

Martin Luther King, Jr.

Cognitive scientist explains why perceiving a false reality is beneficial

There are many wrong ways to sense the world around you, and one of them is the best way to ensure your survival. Amanda Gefter of <i>Quanta Magazine</i> …

How Social Media Influencers Helped Turn NYX And Becca Into Multimillion-Dollar Cosmetics Brands

This week, I had a chance to speak with Brit McCorquodale, Head of Marketing and Communications, and Christina Grammenos, General Manager, of Tribe Dynamics, an industry leader in measuring social influencer engagement, particularly in beauty. Tribe Dynamics gauges how consumers respond to brands …

Public Relations

What You Wish You Had Not Done Before You Launched Your App

Certain pre-launch mobile app development mistakes have the power to totally wreck all the hard work that app developers put in. They can completely …

Steal This Secret to Turn Your Vulnerabilities Into Marketing Strengths | Inc.com

Here's a positive twist on the centuries-old strategy used by Edward Bernays, the "father of public relations," for nefarious purposes in the early 1900s. Bernays was a master at using crowd psychology to twist perception by turning a product's biggest weakness--like tobacco's negative appeal to …

User experience checklist for creating websites and applications

What do you do when you have tasks that you do again and again? How do you make sure that you do them correctly each time? One good solution, as it …

Why CEOs Need to Embrace Social Media (and How to Do it)

A beginner's guide to connecting with an online audience.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Most business leaders leave money on the table by remaining invisible. They have zero social media presence and the remaining CEOs are just on LinkedIn.<p>It's simple: If you want to …

3 Ridiculously Easy Hacks to Get People to Sign Up to Your Email List

Just as you have signed up for many, many email lists, lots of people will signup for yours if you market it right.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Have you ever changed the oil in your car?<p>It’s a pretty basic skill that surprisingly few people actually know how to do. …

How to Write the Perfect Business Blog Post

Business blogging is one of the basic tenets of inbound marketing, and one of the best ways for businesses to gain greater online visibility.<p>This story originally appeared on PR Newswire's Small Business PR Toolkit<p>Business blogging is one of the basic tenets of inbound marketing, and one of the …

Employer-Backed Insurance Could Take a Huge Hit from GOP Health Care Plan

The Republican healthcare plan could signal the beginning of the end for employer-based healthcare insurance, a perk that millions of Americans take for granted.<p>Roughly half of Americans were covered by employer-sponsored health plans in 2015, according to the Kaiser Family Foundation. But that …

Writing isn't a walk in the park - 7 things you'll need or learn to become a writer.

When you start writing a book, you quickly realize that writing is only a tip of the iceberg. Writing a book means you are not only a creative …

The Truth About the Sugar in Fruit

Chemically, the sugars in fruit and the sugars in a candy bar are the same, but the effects on your health couldn’t be more different. In fact, “most …

Nutrition

How to Capture a Person’s Soul in a Photograph

Dear friend,<p>I wanted to share some of my personal thoughts on how to capture a soul in a photograph:<p>1. Why capture a soul?<p>So when I say capturing a …

Street Photography

null | Inc.com

Haven't heard of the phrase Inbound Marketing? That's okay; if you do a Google search, you'll learn it is the promotion of an organization through content which serves to attract customers through the different stages of the purchase funnel. You'll also discover that HubSpot is the undisputed …

Advanced Facebook Page Insights: An Analysis Guide for Marketers

Want more information on how your Facebook audience responds to your marketing? Looking for a guide to help you explore your Facebook Page Insights? …

How to Find Your Ideal Customers on Social Media (Part 2) | Inc.com

Over 65% of people in the US are active social media users, and the stats are similar for other industrial nations. It's likely your customers are already on social media - so how will you reach them?<p>The great news is that most social media platforms offer a range of options for targeting and …

Marketing

Can an app change human behavior? This behavioral economics professor is banking on it

Whether personal or professional, change is hard. And the cumulative data is <i>not on</i> our side.<p>Take something obviously detrimental, like smoking. A …

Duke University

Social contagion makes it easy to spread fear and hate. Here’s how to spread their opposite

A plague of hatred seems to be spreading across the West. In the US, bigotry and hate crimes are up 6% according to the FBI, with a nearly 70% increase aimed specifically at Muslim Americans. Meanwhile, cases of harassment and intimidation against women and minorities are becoming more …

How to Create Social Media Marketing Videos Without Appearing On Camera

Do you want to market your business with video? Are you unsure about appearing on camera? You can easily create compelling and budget-friendly videos …

Social Media Marketing

Social Listening in 2017: The Next Frontier in Social Media

Today, the customer journey is no longer happening merely on your e-commerce website or in your physical store. Rather, it is largely made up of …

Brands Won’t Master Viral Video Until They Change Their Approach

In the past, celebrity endorsers ruled the marketing world. Their recognizable faces and voices, which came with huge price tags, backed every major …

Facebook Is Developing Animated Selfie Masks for Brands

Facebook is in talks to let several Hollywood studios promote big-budget movies using new animated masks on the social network, according to media …

New Global Brand Simplicity Index Results: Brands That Create Simpler Experiences Win

A hot topic over the past few years has been marketers’ attempt to build better customer experiences. But what does that mean? Does that mean to develop experiences that increase consumer-brand engagement, increasing the amount of time the consumer spends with the brand? Or from a consumer …

Customer Experience