This Week in Digital on Flipboard

By Scott Monty | A roundup of relevant links affecting the industry.

Five Reasons Why Google+ Died

“Google+ is already dead,” said Scott Galloway, Clinical Professor of Marketing, NYU Stern, Founder & CEO of L2, a business intelligence firm, in Munich last month. “It has a 97% decline in engagement rate, year-over-year.”

“Google+ was one of the most ambitious bets in the company’s history,” write …

Google

FAQ: The New Yahoo-Microsoft Deal, Explained

Yahoo and Microsoft have renewed their vows to partner in search? What's changed? What's staying the same? Here's the rundown. What Was The Old Deal? …

Yahoo

Fearing United plane was hacked, FBI pulls security expert off flight

A computer security expert was pulled from his United Airlines flight in Syracuse on Wednesday afternoon, after the FBI feared he had hacked the plane.

All it took was a tweet to raise the FBI's suspicion.

It sounded like Chris Roberts, a cybersecurity professional from Denver, was about to use his …

Security

This Week in Digital - April 17, 2015

The EU rebukes Google, we finally get to see the net neutrality rules, the troubling growth of ad blocking, Yahoo prepares a new product launch, …

Marketing

Meet the lawyer taking on Uber and the rest of the on-demand economy

Several years ago, Boston lawyer Shannon Liss-Riordan was visiting family and friends in San Francisco. While she was out at a restaurant in the West …

Uber

Marketers Need Insights Artists, Not Data Scientists

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.

Today’s column is

Marketing

Snapchat Sneakily Uses Its Own App To Poach Uber, Airbnb Engineers

(Updated with additional companies where Snapchat job geo-filters are available.)

Uber Technologies and Snapchat are among the world’s most valuable startups and have raised billions of dollars between them. Yet in spite of their mountains of cash, the two, like many in the tech industry, have run …

San Francisco Bay Area

Ad Tech And Mobile In Focus In Microsoft And Yahoo’s Renewed Search Deal

After months of negotiations, Microsoft and Yahoo today finally announced a renewed search alliance, which includes amendments to the two companies’ earlier partnership. It will give Yahoo more flexibility in terms of how it’s able to monetize its search traffic and includes changes to the two …

Yahoo

Net neutrality rules formally published; first legal challenge filed

Tough new net neutrality regulations were published in the Federal Register on Monday, triggering an effective date of June 12 and the first formal legal challenge to the controversial online traffic rules.

US Telecom, a trade group whose members include AT&T Inc. and Verizon Communications Inc., …

Net Neutrality

Facebook’s Internet.org is falling apart in India as the country debates net neutrality

Facebook’s Internet.org—the social networking giant’s initiative to provide free wireless access to certain websites in the developing world—is slowly disintegrating in India.

A group of prominent companies, including the media giant Times Group, have curtailed their involvement this week, amid a …

Net Neutrality

Ola, Uber’s Big Rival In India, Raises $400M To Grow To 200 Cities This Year

Ola, the largest rival to Uber in India, has announced that it has raised a $400 million Series E round to fuel further expansion in India.

The company, which was found to have raised $310 million last week according to filings, is aiming to grow its network to 200 cities in India before the end of …

India

Twitter Ends its Partnership with DataSift – Firehose Access Expires on August 13, 2015

UPDATE, SATURDAY, APRIL 11, 2:10PM PSTOur first and foremost concern upon receiving the news from Twitter about suspending our months-long …

Customers

Here comes Marissa Mayer's first home grown consumer product for Yahoo

Yahoo is preparing to release its first major consumer product in 32 months, Amir Efrati at The Information reports.

This will be the first product built from scratch under CEO Marissa Mayer. It's going to be a messaging app of sorts. Here's Efrati's description:

Later this quarter it will unveil a …

Yahoo

Meerkat launches public beta on Android

The arrival of Twitter’s Periscope live-streaming video app, directly on the heels of an impressive debut for the tiny startup Meerkat, seemed at first to signal a death knell for the company that first took personal mobile streaming video to the masses.

Not so fast. The tiny upstart that generated …

Google

The Eternal Return of BuzzFeed

What the online juggernaut can learn from Time, USA Today, and MTV

Before Nyan Cat, before “Imma let you finish,” even before rickrolling, there was a small startup in New York dedicated to finding pre-viral content online. The first employees of BuzzFeed wrote about Borat, MySpace, and the “highly …

Buzzfeed

Social Network Ad Spending to Hit $23.68 Billion Worldwide in 2015

Advertisers in North America spend the most to be social

April 15, 2015 | Media Buying

Advertisers worldwide will spend $23.68 billion on paid media to …

Advertising

How Google Went From Search Engine To Content Destination

Of things I imagined when I first started writing about Google as a hot new search engine in 1998, the idea that about 15 years later, Google would …

Google

Google May Offer New Way to Target Ads

The war for advertising dollars between Google Inc. and Facebook Inc. may add a new front: email addresses.

Google is in talks to allow advertisers to target ads in search results at their existing customers, according to people familiar with the matter. Google has suggested that advertisers hand …

Google

Sources: Yahoo In Talks To Buy Foursquare

Yahoo has been busy rebuilding its business around mobile under CEO Marissa Mayer, and soon it could make one of its biggest bets yet on the platform. We have heard perennially that the company has been looking to buy Foursquare, the New York startup behind the eponymous local search app and …

Yahoo

Sources Say Yahoo, Foursquare Are Not in Talks

Yahoo is not in talks to buy local recommendations service Foursquare, according to multiple people familiar with the companies. Earlier today, TechCrunch reported a possible deal and floated a $900 million price tag.

Yahoo

Twitter Homepage Adds Sampling of Tweets to Lure Unregistered Users

Twitter.com has a new look.

The social network officially launched a new version of its homepage on Wednesday, one that includes a handful of different Twitter categories that lead users to streams of tweets without needing to sign in to an account.

The idea here is that Twitter is missing out on a …

Social Media

EU regulators filing formal charges against Google: DJ, citing source

This story is developing. Please check back for further updates.

Click here for the latest on the markets.

Google

Opinion Out, Data In

As I was getting ready to take the Google Analytics Certification test, I did quite a bit of reading (and note taking) in the digital fundamentals …

Sherlock Holmes

Snapchat Is No Longer Selling Its Original Ad Unit, Brand Stories

Snapchat is making a few tweaks to its six-month-old ad business.

The company has stopped selling Brand Stories, the first type of ad it released last fall, according to multiple people familiar with the move. Brand Stories are the equivalent of sponsored stories, allowing a marketer to share photos …

Advertising

Zuckerberg should absolutely protect his privacy, even as Facebook erodes it for everyone else

Let’s start with the money shot:

“Mr. Zuckerberg goes to great lengths to protect the privacy of his personal life.”

That quote — from one of Mark Zuckerberg’s lawyers — was included in a recent lawsuit covered by the NYT’s always excellent Matt Richtel. It turns out that certain wealthy individuals …

Facebook

LinkedIn buys Lynda.com for $1.5 billion

LinkedIn has just announced its largest acquisition to date.

The social network for professionals is buying lynda.com in a cash and stock deal valued …

LinkedIn

Stan Freberg, Madcap Adman and Satirist, Dies at 88

Stan Freberg, a humorist whose sprawling imagination fueled a multifaceted career that included pretty much inventing the idea of using satire in commercials, died on Tuesday in Santa Monica, Calif. He was 88.

His death was announced by his son, Donavan.

Mr. Freberg was a hard man to pin down. He …

Stan Freberg

Twitter Is Pushing Celebrities And Publishers To Stop Using Meerkat

Twitter is doing whatever it can to help its live video streaming acquisition Periscope beat independent competitor Meerkat. Multiple sources tell TechCrunch that Twitter has been contacting celebrities who use Meerkat, trying to convince them Meerkat is dying and that they should use Periscope …

Meerkat

Jamie Dimon: Silicon Valley startups are coming to eat Wall Street's lunch

"Silicon Valley is coming," JPMorgan Chase CEO Jamie Dimon warned in his annual letter to shareholders.

Dimon says startups are coming for Wall Street, innovating and creating efficiency in areas that are important to companies like JPMorgan, particularly in the lending and payments space.

Lending …

Jamie Dimon