This Week in Digital on Flipboard

By Scott Monty | A roundup of relevant links affecting the industry.

Amazon Goes After Dropbox, Google, Microsoft With Unlimited Cloud Drive Storage

Last year, Amazon gave a boost to its Prime members when it launched a free, unlimited photo storage for them on Cloud Drive. Today, the company is expanding that service as a paid offering to cover other kinds of content, and to users outside of its loyalty program. Unlimited Cloud Storage will …

Amazon

The secret to the Uber economy is wealth inequality

Of the many attractions offered by my hometown, a west coast peninsula famed for its deep natural harbor, perhaps the most striking is that you never have to leave the house. With nothing more technologically advanced than a phone, you can arrange to have delivered to your doorstep, often in less …

Equality

Streaming music companies have had uneven success shifting ad-supported listeners to paid accounts

Streaming music companies have had uneven success shifting ad-supported listeners to more valuable paid monthly subscriptions, and this has created a drag on the entire digital music industry.

Paid-music streaming services account for a smaller share of revenue — and audience pool — than …

Entertainment Industry

Heinz Merger With Kraft Leaves Bad Taste In Ad Agencies’ Mouths - CMO Today - WSJ

The merger of Kraft Food Groups Inc. and H.J. Heinz Co. will bring together some of the world’s most recognizable brands from Heinz Ketchup to Maxwell House coffee and Jell-O.

But the combination isn’t whetting appetites on Madison Avenue. Integrating the two packaged food giants will likely mean …

Advertising Agencies

Measuring the Impact of Online Video on Brand Metrics

Is the money we're putting into online video making an impact?

Online video is undeniably one of the key areas of focus for marketers in 2015, as well …

YouTube

Periscope, Twitter's answer to Meerkat-style live streaming, is now available

Live-streaming apps are the thirstiest of all media. A Facebook post wants a like, a tweet begs for favs, and a snap means little without a response. But for sheer drop-everything, look-at-me arrogance, nothing beats the push notification that says "LIVE NOW." I’m doing literally anything, the …

Periscope

Cross-Channel View Tops B2Bs' Analytics Wish Lists

As B2Bs spread efforts across a wide range of marketing channels, cross-channel view becomes critical

March 23, 2015 | Advertising & Marketing | B2B | …

Marketing

Why Marketers, Agencies Haven't Mastered the Customer Experience

Customer experience presents exciting opportunity, but few use a single customer view for marketing activities

Marketers are planning a customer …

Marketing

Local Chinese Restaurant Calls Out Dishonest Yelper With Surveillance Footage

A Yelper claimed he was treated poorly at a well-reviewed Bay Area spot, but the restaurant's Dropcam footage shows he never even interacted with the …

Restaurant

Everything Facebook announced during its F8 developer conference

Today’s a big day for Facebook. At its developer conference in San Francisco, the company revealed the future of the Messenger Platform, its first big play for the Internet of Things, and more.

In case you missed the livestream, here’s a list of everything Facebook’s announced at F8 so far.

1. …

Facebook

Facebook’s Parse unveils SDKs for the Internet of Things

Facebook today introduced new software development kits for its Parse mobile app development platform, to let developers incorporate data from Internet-connected devices.

The news, which first leaked yesterday from within a Facebook app, came officially today at Facebook’s developer-oriented F8 …

Facebook

Introducing Messenger Platform and Businesses on Messenger

Today at F8, we launched Messenger Platform and announced Businesses on Messenger.

Messenger Platform

Messenger Platform enables developers to easily …

Facebook introduces an embeddable video player

At its F8 conference today, Facebook announced it is introducing a video player that can be embedded onto other sites – finally.

Previously, pretty much the only way to share a video hosted on Facebook was to link to Facebook page or share it through the platform itself – quite inconvenient if you …

F8

YouTube to relaunch livestreaming service with focus on esports and gaming

YouTube is preparing to relaunch its livestreaming platform with a renewed focus on live gaming and esports specifically, according to sources within …

YouTube

RadioShack's Bankruptcy Could Give Your Customer Data to the Highest Bidder

The remnants of RadioShack’s retail empire went on the auction block on Monday, giving bidders the first chance to snap up the company’s trademarks, …

RadioShack

The slow death of the great American newsroom

In the past decade, as a percentage, more print journalists have lost their jobs than workers in any other significant American industry. (That bad news is felt just as keenly in Britain where a third of editorial jobs in newspapers have been lost since 2001.) The worst of the cuts, on both sides …

Journalism

Facebook Rolls Out Blueprint Program For Agencies

Trying to steer more ad dollars in its direction, Facebook this week is rolling out a new educational program for agencies and brands. The program …

Facebook

Meerkat and Periscope could get expensive fast until smartphone data plans catch up

Adam Leidhecker, a serial entrepreneur, didn’t expect to become addicted to live-video-streaming app Meerkat, yet he found uses for it everywhere.

At SXSW, he toted his smartphone around to broadcast tours of Austin, share impressions of panels and gave his followers tips on the best places to get …

Meerkat

Facebook May Host News Sites’ Content

Nothing attracts news organizations like Facebook. And nothing makes them more nervous.

With 1.4 billion users, the social media site has become a vital source of traffic for publishers looking to reach an increasingly fragmented audience glued to smartphones. In recent months, Facebook has been …

Facebook

Don’t Take a Flying Leap

Here’s a little insight in the tech industry. Many Internet professional are really smart. And really creative. And really cool. But they’re not $2 …

Print Media

Jonah Peretti Explains Why BuzzFeed Is Happy to Cut a (Theoretical) Deal With Facebook

People who type things on the Internet have many reasons for publishers not to start running their stuff on Facebook. For instance:

Publishers will get a bad deal.
• Publishers will get a deal that looks like a good deal but turns into a bad deal once Facebook has them in a compromised position.
• Deal …

Facebook

Google Working on Project to Let You Receive and Pay Bills Directly Inside Gmail

Google’s mission to organize the world’s information is now targeting your physical mailbox.

The company is currently working on a project that will allow Gmail users to more easily receive bills in their email inbox instead of their mailbox. Called Pony Express, the service also is designed to let …

Google

Comcast Says It’s Tripling Size Of Social Media Customer Service Team

(Kevin Burkett)Comcast has been responding to customer complaints on Twitter and Facebook for years, but that didn’t help the company get out of the …

Customer Service

UberX Driver Raped Me, Says Philadelphia Woman

A woman has alleged that an UberX driver raped her after picking her up in Old City on February 6th, according to a report she filed with the …

Philadelphia

BuzzFeed Joins the Podcast Frenzy - CMO Today - WSJ

BuzzFeed is famous for its ability to draw in the eyeballs of a vast, young audience. Now it wants their ears, too.

The entertainment and news website will on Tuesday launch a duo of podcasts: a talk-show focused on weird corners of Internet culture and another ruminating on race, gender and pop …

Podcasting

The economics of the podcast boom

I’m about to celebrate my one-year anniversary as a podcaster. I started a show with two of my friends (one is my co-host, the other is our producer) …

Podcasting

Watch "Heliotropic Leadership | Harry Cohen | TEDxElonUniversity" Video at TEDxTalks

Leadership

Twitter Is Testing Autoplay Video Ads

Twitter is testing autoplay videos in user timelines, meaning you may no longer need to click a play button in order to see what people are sharing. The autoplay feature is just a test for a small percentage of Twitter’s user base, according to a company spokesperson. It does, however, apply to all …

Advertising

Adding your location to a Tweet

Enabling this feature allows Twitter to:

Show your followers the location you are Tweeting from as part of your Tweet.

You can choose to add a location …

Location