The Week in Digital

By Scott Monty | A roundup of relevant links affecting the industry.

26 Reasons Digital Marketing Matters So Much to the C-Suite - Schaefer Marketing Solutions: We Help Businesses {grow}

By Rob Petersen, {grow} Community Member

Digital is the only media channel predicted to grow in the next 3 years according to Zenith Optimedia. It is …

Marketing

Amazon Prime Now Lets You Download Videos!

“Do you know how many Video division employees I made cry at their desk with this download option? ALL OF THEM! HA!”

In a bold move on the streaming …

Amazon

Hulu Starts a Commercial-Free Option to Rival Netflix and Amazon

Hulu announced Wednesday that it was starting a commercial-free version of its streaming service, costing $12 a month, in its latest effort to enhance its offerings and become a stronger rival to Netflix and Amazon.

To date, Hulu has stood as the exception among the prominent subscription-based …

Amazon

Twitter needs the news and the news needs Twitter

A study by the American Press Institute shows Twitter has become a crucial platform for both finding the news and distributing it.

If you spend much time on Twitter, you already know that one of the things it excels at is breaking news, whether it’s real-time updates on demonstrations in Turkey or …

Twitter

7 Things CMOs Need To Know About the New Instagram Ads

Since it launched in 2013, Instagram’s advertising platform has been reserved mostly for the Lexuses and Burberrys of the world. But that’s about to …

Advertising

Twitter expands its self-service ads platform to more than 200 countries

Twitter is bringing its self-service ads platform to more people around the world. The company announced that small- to medium-sized businesses (SMBs) in more than 200 countries and territories can now advertise and reach their target audience on Twitter in 15 languages.

And the program has been …

Twitter

Silicon Valley once steered clear of original content. What changed?

By Simon Owens

By the time news outlets began reporting that Apple is actively negotiating with Hollywood executives to produce exclusive programming …

Silicon Valley

Audible scoops up content team from ‘Radiolab’, public radio

Horne (Photo: Amy Pearl, WNYC)

Ellen Horne, executive producer of WNYC’s Radiolab, is taking a job at Audible as an executive producer.

At Audible, …

NPR

Twitter Is Testing Funky New Photo And Video Editing Tools

It looks like Twitter is planning to give its users a lot more creativity in the photo and video department soon. That’s according to numerous images posted by Taylor Swift, Pharrell Williams and others popstars, who appeared to have access to unreleased editing features from Twitter at MTV’s VMA …

Photo Manipulation

Instagram Direct’s 85M Users Can Now Reply With Photos In Snapchat-Style Visual Convos

Instagram Direct felt half-baked when the in-app chat feature launched without the ability to send photo replies in December 2013. Still, the private group messaging feature built an audience of 85 million monthly users, and now it’s getting upgrades that make it a true visual communication tool to …

Snapchat

Ashley Madison Code Shows More Women, and More Bots

After searching through the Ashley Madison database and private email last week, I reported that there might be roughly 12,000 real women active on …

Ashley Madison

European Firms Team Up to Target Google in Civil Lawsuits

Google already faces antitrust charges from Europe’s competition authorities.

Now, the American search giant may be the target of a series of new civil lawsuits that claim Google abused its market dominance to favor its own services over those of its rivals.

On Tuesday, Hausfeld, an international law …

Google

Google’s New Logo Is Its Biggest Update In 16 Years

Google has a new logo that ditches the old serif look, and reacts to you in all contexts.

You will very soon notice that Google has a new logo that’s sleeker, brighter, and for the first time, animated. And then, you probably won’t notice it at all.

It’s been a long time since the Google we know has …

Google

GE names a new vice-chair—and she is...

CMO Beth Comstock is General Electric’s first female vice chair. Her career path is extraordinary. And her new gig signals GE’s grand new direction.

General Electric GE has a new vice chair—and she is the first woman ever to hold that title.

Tuesday morning, the company named Beth Comstock, its chief …

Innovation

Startups Put Data in Farmers' Hands

Farmers and entrepreneurs are starting to compete with agribusiness giants over the newest commodity being harvested on U.S. farms—one measured in bytes, not bushels.

Startups including Farmobile LLC, Granular Inc. and Grower Information Services Cooperative are developing computer systems that will …

Startups

The Search for an Oracle

I recently received a note from a reader who asked for my three top books or other sources for leadership insights. That should be an easy question …

Leadership

Privacy PR: Majority of Americans Think It Should Be a Human Right to Be Able to Delete or Remove Personal Information Online

Many Americans have given away their personal information to companies online, including their phone number, address, email address and/or birth …

Privacy

Are Brands Creating High-Quality Content?

Are enterprise-level companies creating content pieces that are grammatically accurate and easy to read?

To find out, Acrolinx deployed its …

Linguistics

Apple Exploring Original Programming Move, Could Compete with Netflix

The moment the media and technology industries have been expecting for years may finally be arriving: Apple is exploring getting into the original …

Netflix

BuzzFeed Is Laying Groundwork For Major Expansion in Los Angeles - CMO Today - WSJ

BuzzFeed is eyeing a big expansion in Los Angeles.

The rising digital media star is in discussions to lease a century-old former Ford auto factory on the southeastern edge of Los Angeles’ downtown, according to people familiar with the talks.

The 250,000-square-foot potential lease suggests large …

Los Angeles

Watch the trailer for Tower Records documentary All Things Must Pass

All Things Must Pass is the new documentary from Colin Hanks about the rise and fall of Tower Records. After receiving glowing reviews at SXSW, the …

Movies

Human-Assisted Machine Learning

In today’s data-driven analytical world, there’s simply too much data for any human to crunch the numbers on. As a result, we’re seeing machine …

Machine Learning

Netflix Is Losing More Hollywood Movies, and Says You’ll Be Okay With That

Netflix says it’s not renewing a distribution deal with cable network Epix, which means its U.S. subscribers will lose access to big Hollywood movies like “Hunger Games: Catching Fire,” “World War Z” and “Transformers: Age of Extinction” at the end of September. The trade-off, says Netflix: It is …

Movies

Podcasting embraces a new era of cool (thanks, Serial)

Video may have killed the radio star sometime in the 1980s, but the podcast Serial seems to have resurrected him.

A milestone in podcasting came in October 2014, almost 10 years after the birth of the first podcast, on the Tonight Show. This American Life host Ira Glass sat on Jimmy Fallon’s couch in …

Podcasting

Does Your Marketing Influence B2B Decision-Makers?

Word-of-mouth is a winner—marketing, not so much

August 31, 2015 | B2B

Business-to-business decision-makers are clear on who they trust, and who …

Marketing

Why it takes so long to achieve social media success

If you’re impatient, social media is probably the wrong marketing channel for you. Here’s a chart that illustrates why.This is data from the recent …

Marketing

SPOS #477 - The Business Of Podcasting With Donna Papacosta

Welcome to episode #477 of Six Pixels Of Separation - The Mirum Podcast. It's hard to deny that podcasting is really coming into its own as a media …

Podcasting

The Week in Digital - August 31, 2015

If you run a local business, online reviews can make or break your business: they are highly influential in consumers' decisions to shop at a local …

Social Media Marketing

Mark Zuckerberg - We just passed an important milestone....