The Full Monty

By Scott Monty | Virtually everything. Curated links for those interested in digital, customer experience, leadership, communications and more. By Brain+Trust Partners.

Here’s the Data Behind IHOb’s Seemingly Stupid Name Change

IHOP has a had a rough past few years. Their sales have fallen, their brand awareness has declined and ever-changing diet trends are threatening …

Advertising Industry

'We had to crack the code by being disruptive': Behind the IHOb 'rebranding'

GLENDALE, CA: IHOP CMO Brad Haley is a fan of the "crazy and bizarre." It’s why he’s taken his son to San Diego Comic-Con International for 16 of the …

Public Relations

Mary Meeker’s 2018 internet trends report: All the slides, plus analysis

Here’s a first look at the most highly anticipated slide deck in Silicon Valley.<p>It’s that time of year again, when Mary Meeker unloads her highly anticipated internet trends report for the <b>Code Conference</b> crowd in Rancho Palos Verdes, Calif. This year, the Kleiner Perkins Caufield & Byers partner …

Market Capitalization

A Minute Feels Like 60 Billion Nanoseconds

Tech’s immediacy turns an Uber wait into an eternity.<p>Four minutes doesn’t sound like a long time to wait for a car, right? But what if the app on your wife’s phone had just showed your Uber driver as only three minutes away? Suddenly his arrival is pushed back. Then another minute passes. Still …

Uber

How on-demand media took over the world

Americans are increasingly picky, impatient, distracted and demanding — and their media diets are changing so fast that most traditional industries …

Advertising Industry

The Art of Saying Sorry: How to Make Your Apology as Effective as Possible | Inc.com

Transparency is an important quality in effective employees. One of the most important aspects of transparency is acknowledging when you messed up, and attempting to fix it. Many people struggle with apologies - either giving them or receiving them - both inside and outside the business world. …

Positive Thinking

A New Kind of Proving Ground: How We’re Reimagining the Future of Mobility in Detroit

By Bill Ford, Executive Chairman, Ford Motor Company<p>After opening in 1913, Michigan Central Station quickly became the Midwestern equivalent of Ellis …

Ford Motor Company

How to Re-think Work in an Era of AI and Digital Automation

<b>MIT economist, Daron Acemoglu, says we’re not facing an imminent end of work, but we need new roadmaps</b><p><b>By Paula Klein</b><p>Few can deny that there will be …

Economics

Amazon launches an Alexa system for hotels

Alexa is coming to your hotel room. Amazon this morning is announcing a new program called Alexa for Hospitality, designed to bring its voice assistant technology to everything from chain hotels to vacation rentals. The system can be customized to include key guest information, like checkout time …

Hospitality

Why liberal arts and the humanities are as important as engineering

Earlier in my academic career, I used to advise students to focus on science and engineering, believing that they were a prerequisite for success in business. I had largely agreed with Bill Gates’s assertions that America needed to spend its limited education budgets on these disciplines, because …

Humanities

It’s a little scary how smart Google’s DeepMind just got

Oh joy – Alphabet Inc.’s AI subsidiary DeepMind has taken another step forward in understanding the world the way humans do.<p>The company that has …

Artificial Intelligence

How AI is helping sports teams scout star players

Spotting the next star athlete has always been as much art as science, but artificial intelligence of the sort that's transforming everything from business to healthcare is starting to muscle in on professional athletics too.<p>Computer vision, machine learning and other forms of AI use algorithms to …

Artificial Intelligence

Supreme Court lets states force online retailers to collect sales tax

WASHINGTON (Reuters) - States may force online retailers to collect potentially billions of dollars in sales taxes, the U.S. Supreme Court said in a major ruling on Thursday that undercut an advantage many e-commerce companies have enjoyed over brick-and-mortar rivals.<p>In a 5-4 ruling reviving a …

eCommerce

5 Surprising Findings About How People Actually Buy Clothes and Shoes

Retail has been constantly reinventing itself, and participants race to keep up with what feels like a series of epic shifts in consumer preferences. Apparel brands are investing especially heavily in online shopping capabilities and introducing interactive features that complement apps and …

eCommerce

Kount claims Apple Pay and Google Pay are losing ground to PayPal and AmEx

Countering conventional wisdom that Apple’s and Google’s mobile wallets are increasing in popularity, fraud and risk management firm Kount claims that significantly fewer merchants are accepting Apple Pay and Google Pay this year, with each supposedly falling by 13 percent from 2017 to 2018. These …

FinTech

Exclusive: Microsoft takes aim at Amazon with push for checkout-free retail

SAN FRANCISCO (Reuters) - Microsoft Corp (MSFT.O) is working on technology that would eliminate cashiers and checkout lines from stores, in a nascent challenge to Amazon.com Inc's (AMZN.O) automated grocery shop, six people familiar with the matter told Reuters.<p>The Redmond, Wash.-based software …

eCommerce

In China, a picture of how warehouse jobs can vanish

JD.com, a Chinese e-commerce gargantuan, has built a big new Shanghai fulfillment center that can organize, pack and ship 200,000 orders a day. It …

eCommerce

What Americans Told Us About Online Shopping Says A Lot About Amazon

On a cold December night last year, a meeting was called in the lobby of my apartment building. Concerned residents gathered to discuss a matter of great import: what to do about the swarms of packages jamming the lobby closet and overflowing into the entryway.<p>Unclaimed boxes were an eyesore and a …

eCommerce

These Are CMOs’ Most Important Media Channels

CMOs aren’t relenting in their shift to digital media: 82% expect to to hike their budgets in the next year, for an overall increase of 49%, …

Public Relations

The Weather Channel’s new storm graphics are totally insane

Spoiler alert: A tornado literally rips apart the studio during a live broadcast.<p>This week, the Weather Channel launched a new broadcast technology dubbed Immersive Mixed Reality. “Using the power of advanced, real-time graphic renderings and visual effects . . . TWC is pioneering new methods of …

Weather

Multinational Conglomerate GE Goes All In On Content Marketing

Major brands are using custom content as an increasingly important part of their marketing mix. The world of content marketing, from digital native posts to lush print magazines, is thriving—one of the few areas of ad-based media that’s booming outside the duopoly of Facebook and Google.<p>In fact, …

Marketing

Surprise! Experts way more trusted than celebrities on social media

Technical experts and their peers are considered the most credible for information on social media, according to the latest 2018 Edelman Trust …

Public Relations

Have you tested your strategy lately?

Ten timeless tests can help you kick the tires on your strategy, and kick up the level of strategic dialogue throughout your company.<p><b>“What’s the next</b> …

Management

How Mobile-First Connections Drive Local Business

People Insights<p>May 23, 2018<p>How Mobile-First Connections Drive Local Business<p>Understand what people like about shopping locally and how mobile helps …

How Twitter Made The Tech World's Most Unlikely Comeback

A bird emerges from the ashes.<p><b>Two years ago</b>, people were writing eulogies for Twitter.<p>Rudderless and without product direction, the company was losing users and advertisers, and seemed unable to contain a metastasizing trolling crisis that was destroying its credibility. Employees left by the …

Social Media

Instagram can’t be the new TV until it figures out how to pay for its TV shows

Instagram doesn’t have a business for IGTV, but it’ll need to make money quickly.<p>Instagram wants to be TV for young people. That much was clear during an over-the-top press event Wednesday in San Francisco where the company rolled out IGTV, a new app specifically for long-form, vertical video.<p>Less …

Social Media

Facebook tests ‘subscription Groups’ that charge for exclusive content

Facebook is starting to let Group admins charge $4.99 to $29.99 per month for access to special sub-Groups full of exclusive posts. A hand-picked array of parenting, cooking and “organize my home” Groups will be the first to get the chance to spawn a subscription Group open to their members.<p>During …

Social Media

Welcome to IGTV

<i>Update: We launched IGTV at an event in San Francisco featuring many of the Instagram creators who’ll make IGTV great. Check out the video of the</i> …

Social Media

6 Facebook Advertising Mistakes Every Marketer Makes

Facebook ads can take up a significant amount of a marketing budget. That might be okay if you’re getting good results, but too many marketers …

Social Media

The Best Social Media from America's Top Hospitals | Convince and Convert: Social Media Consulting and Content Marketing Consulting

The Best Social Media from America’s Top Hospitals<p>In this first of its kind eBook, the team at Convince & Convert investigated what successful social …

Public Relations

AT&T Launches a New Streaming Service for $15 a Month

Following its acquisition of Time Warner, AT&T is launching a new television streaming service.<p>The new AT&T service, called “WatchTV” will offer 31 …

Streaming

Here’s who owns everything in Big Media today

It probably won’t look like this for long.<p>The media landscape used to be straightforward: Content companies — studios — made stuff — TV shows and movies — and sold it to pay TV distributors, who sold it to consumers.<p>Now things are up for grabs: Netflix buys stuff from the studios, but it’s making …

Media Industry

Inside Netflix’s TV-Swallowing, Market-Dominating Binge Factory

Above, Ryan Murphy, Spike Lee, Laverne Cox, Alison Brie, Jane Fonda, Robin Wright, and Jason Bateman.<p>“What do you think about gas in the tank for the …

TV

Comcast launches $65bn bid to steal Murdoch's Fox away from Disney

Cable giant Comcast has launched a hostile bid for 21st Century Fox, the media empire controlled by Rupert Murdoch.<p>The $65bn bid, made on Wednesday afternoon, comes in a week of seismic change for the media industry. On Tuesday, a judge threw out US government objections to AT&T’s takeover of Fox’s …

Media Industry

AT&T-Time Warner Green Light Means More Big Cable Bundles

The future may bring more digital media options, but not greater savings<p>In the future, you will pay lots of money for lots of entertainment options.<p>Sound like what you’ve already got—a bundle of cable channels, voice service and internet access? The merger of AT&T and Time Warner, approved Tuesday …

Time Warner

Oprah strikes deal with Apple as new Hollywood content wars heat up

Apple has signed Oprah Winfrey to a multiyear deal for new original programs.<p>The marquee signing comes as Apple ramps up its original content portfolio and goes head to head with the likes of Netflix and Amazon in a war for consumers' attention.<p>"Together, Winfrey and Apple will create original …

Smart TV

What to Include in Your PR Metrics Dashboard

Now that you've learned how to read data and treat your PR metrics like data, not math, it's time to create your dashboard and start to measure …

Google Analytics

Are communicators measuring social media ROI wrong?

Communicators are constantly being measured on the quantitative results of their efforts, and social media is no exception. But the true ROI of …

Public Relations

Why Marketing Analytics Hasn’t Lived Up to Its Promise

We see a paradox in two important analytics trends. The most recent results from The CMO Survey conducted by Duke University’s Fuqua School of Business and sponsored by Deloitte LLP and the American Marketing Association reports that the percentage of marketing budgets companies plan to allocate to …

Big Data

Breaking away: The secrets to scaling analytics

A handful of the world’s companies have cracked the code on embedding analytics into every layer of their organizations.<p><b>The time for simple</b> …

Data Warehousing

Gartner for Marketers: Data & Analytics Infographic

A Marketer’s Guide to What Is - and Isn’t - a Customer Data Platform” to understand how you can benefit from this emerging technology category.

The First Things you Should Learn as a Data Scientist - Not what you Think

The list below is a (non-comprehensive) selection of what I believe should be taught first, in data science classes, based on 30 years of business …

Data Science

Uber drivers made more than $600 million in tips in one year

Since finally launching in-app tipping for drivers last year, Uber has facilitated more than $600 million worth of payments in tips to its drivers. In August, Uber hit $50 million in tips.<p>Since introducing mid-trip ratings and tips in May, there has been a 30 percent increase in tipping, Uber …

San Antonio

The End of All That's Good and Pure About the Internet

We regret to inform you that the internet is on red alert once again. On Wednesday, the EU’s Legislative Committee voted to adopt sweeping measures …

Internet

Trust Social Networks with Your Data? Nah. Use Social Anyway? Yep.

Most US internet users say they don't trust social networks to protect their personal information.

Personal Information

The regulatory mistakes that let Facebook and Google buy ad dominance

Several major acquisitions have helped Google and Facebook on their way to unprecedented dominance over the advertising supply chain, antitrust …

AdTech

Uber testing feature that offers a cheaper ride if you wait a few minutes

Regular Uber users will know that the same journey can be charged at quite different rates, depending on demand for rides and how many drivers are available in the area to provide them …<p>The surcharge for busy times became less obvious to users when the company switched from surge pricing …

Transportation

Europe Deals Blow to Location-Based Advertising

New data rules require companies to treat cellphone location data as personal information<p>Location-specific advertisements delivered to mobile devices have been described as the Holy Grail of the advertising industry. But serving those ads just became more difficult, at least in Europe, thanks to …

Mobile Devices

The Leader’s Calendar

In the lexicon of management, the CEO is the epitome of leadership. Yet surprisingly little is known about this unique role. While CEOs are the ultimate power in their companies, they face challenges and constraints that few others recognize.<p>Running a large global company is an exceedingly complex …

Management

Ranked: America’s 20 Companies Where Millennials Most Like To Work For In 2018.

Northrop Grumman has been named as the best company in the United States where millennials most want to work for, that’s according to a survey by …

Financial Services

The Guilt-Inducing Psychology of Unlimited Vacation Time

It feels like a gift: <i>Unlimited vacation time</i>. It sounds so … European. Many companies (particularly in the start-up and tech spheres) are starting to …

The Workplace

How to Come Up With Great Business Ideas: A Lesson from Leonardo da Vinci

Today’s investment world is more competitive than ever before. Our investment decisions require creativity and problem solving to navigate a complex …

Creativity

Chinese city gets 'smartphone zombie' walkway

<b>A city in northern China has introduced a special pedestrian lane on one of its roads, exclusively for slow-walking smartphone users, it's reported.</b><p>According to the Shaanxi Online News, the pavement along the Yanta Road in Xi'an has now got itself a special lane for "phubbers" - people who stare at …

China

Here's why you should think twice about using emoticons to someone from a different culture

If you’re reading this story, we’re connected. Physically, you’re anywhere, but digitally we’re in a global conversation, a nonstop cross-cultural …

Psychology

Episode 34 - A Sisyphean Task

It's never fun being the butt of a joke, is it? If you feel like someone is having fun at your expense, it doesn't quite seem as funny to you as it …

IHOP

The Full Monty: Trickster – June 18, 2018

When brands try to get cute, the <b>impact</b> is questionable; we need more <b>humanities</b> graduates to lead <b>A.I.</b> efforts; the viral <b>Olive Garden chatbot</b> misfire; …

Olive Garden

Episode 33: Darryl, Creativity, and Joy

It's never easy to lose someone we know and like. Whether we "know" them from seeing them on television, interacting with them online, or actually …

Creativity

The Full Monty: The Loss of a Friend – June 11, 2018

The impact of the <b>forces for good</b> in our lives; the need for <b>innovation</b> amid <b>GDPR</b> challenges around <b>personal data</b> and <b>machine learning</b>; when to expect</b> …

Tim Cook

The Full Monty: Anticipation – June 4, 2018

Our level of online connectedness means we're <b>less patient</b> than ever; the greatest <b>threat</b> from <b>A.I.</b> isn't robots – it's us; going <b>driverless</b> in …

Comfort Food

Owning Print Books Feels Different From Owning E-Books

Researchers from the University of Arizona and Towson University have found that the psychological experience of owning an e-book is significantly different from that of owning a print book.<p>The results of their study into ”consumer interpretations of digital ownership in the book market,” published …

Books

The Full Monty: I'm Sorry, What? – May 29, 2018

The lost art of <b>apology</b>; what it means to be <b>human</b> in a world of A.I., the <b>early adopters</b> of A.I. are in a pole position; <b>Uber</b> ends its autonomous …

GDPR

The Full Monty: The Choice Is Yours – May 21, 2018

There are always more than two options; <b>Google</b> corrects its oversight in <b>Duplex</b>; the running <b>robots</b> that will overtake us; what blockchain blockheads …

Episode 29: Listen, You're Not Alone

Hi, stranger.<p>It's been a while.<p>I was recently in for a medical test and it gave me time to reflect (don't we all need that every now and then?). In …

The Full Monty: This Time, It's Personal – May 7, 2018

Brands need to think about <b>customers</b> over <b>channels</b>; how human and machine <b>relationships</b> will affect <b>designers</b> and <b>ethics</b> alike; the leading digital</b> …

The Full Monty: Weathering the Storm – April 30, 2018

The <b>duopoly</b> has us right where they want us; the <b>cost savings</b> of AI; hooking <b>kids</b> early on voice technology; bitcoin is the greatest scam in history; …

The Full Monty: Our Terms of Service Have Changed – April 23, 2018

Looking for a translator who understands <b>legalese</b>; the <b>robot resistance</b> may be rising; <b>Amazon</b>'s algorithm will help you look cool; <b>predictive</b> business …

Exclusive: Facebook to put 1.5 billion users out of reach of new EU privacy law

SAN FRANCISCO (Reuters) - If a new European law restricting what companies can do with people's online data went into effect tomorrow, almost 1.9 billion Facebook Inc users around the world would be protected by it. The online social network is making changes that ensure the number will be much …

Privacy

The Full Monty: The Fault, Dear Brutus – April 16, 2018

It's easy to throw shade at Facebook, AI and other technology, but the truth may be <b>closer at hand</b>; the four types of <b>machine intelligence</b>; ads are …

The Full Monty: With Great Power Comes Great Responsibility – April 9, 2018

We must demand more of <b>Facebook</b> (and of ourselves); <b>ethical standards</b> for AI; <b>blockchain</b> in plain English; the massive impending change for <b>online</b> …

Spotify shares jump in record-setting direct listing

NEW YORK/SAN FRANCISCO (Reuters) - Shares of Spotify Technology SA ended up 12.9 percent on their first day of trade on the New York Stock Exchange, a smooth debut that could pave the way for other companies looking to go public without the aid of Wall Street underwriters.<p>Spotify shares opened at …

The Full Monty: Oh the Humanity – April 2, 2018

<b>Social media</b> didn't create the <b>behavior</b> we see online – it amplified it; the devices will be <b>listening</b>; <b>your face</b> is next; major upgrade for <b>Waymo</b> …

The Full Monty: Damage Control – March 26, 2018

The <b>Facebook crisis</b> has opened up a debate about <b>data</b> and <b>regulations</b>; <b>China</b> will never catch the <b>US</b> in <b>AI</b>; the 10 <b>machine learning</b> algorithms you need to …

The Full Monty: Trust Matters — March 12, 2018

With <b>fake news</b> on the rise and <b>human nature</b> to blame, there are few areas of respite; a <b>major announcement</b> from Brain+Trust; trends in <b>marketing budgets</b> …

The Full Monty: This Again? — February 26, 2018

It's a matter of trust (again); the dangers of artificial intelligence - and what we're doing about it; an IQ test between Google Home and Amazon …

The Full Monty: The Struggle is Real — February 12, 2018

Put down the tech and pick up some better habits; jobs or no jobs, we need to focus on the A.I. talent pool; find a changemaker; digital …

The Full Monty: Amazon For ___ — February 5, 2018

Make no mistake: Amazon is coming for your industry; the complete guide to artificial intelligence; autonomous vehicles are perfect for collecting …

The Full Monty: You Report, You Decide — January 29, 2018

<b>Facebook</b> puts the ball in our court; announcing the new <b>Brain+Trust Partners podcast</b>; UX and AI belong together; AI isn't killing <b>jobs</b>, it's killing</b> …

The Full Monty: Enough Already — December 18, 2017

<b>Devices</b> are eating our brains and it's time to take them back; <b>artificial intelligence</b> predictions for <b>2018</b>; unpredictable <b>side effects</b> to ride-hailing …

Social Media

The Full Monty: Track Changes — December 11, 2017

Traditional companies put <b>innovation</b> to work and the <b>CIO</b>'s role is changing; <b>women</b> should lead <b>A.I.</b>; bots are stealing your <b>Christmas presents</b>; how …

Customer Experience

The Full Monty: Brave New World — December 4, 2017

Big changes are afoot in a number of industries that will alter our experience with <b>services</b>; prepare your <b>AI</b> now, before it's too late; <b>Detroit</b> is …

Artificial Intelligence

The Full Monty: The Future of the News — November 27, 2017

There's a correction going on in the news media, and it's not from a typo; there's hope for jobs amid the robot revolution; smart speakers are the …

Tim Cook

Mashable, the pioneering tech blog, is selling itself to the publisher of PC Magazine for $50 million — a quarter of its past valuation

Mashable has agreed to sell itself to the old school magazine publisher Ziff Davis for $50 million, according to the Wall Street Journal.<p>That's considerably less than Mashable's most recent valuation of $250 million in 2016, according to the WSJ (although Pitchbook pegs Mashable's valuation at the …

BuzzFeed Set to Miss Revenue Target, Signaling Turbulence in Media

Prospects for a 2018 initial public offering by the high-profile publisher now appear remote<p>By<p>Amol Sharma and<p>Amol Sharma<p>The Wall Street Journal<p>Biography<p>@asharma<p>Amol.Sharma@wsj.com<p>Lukas I. Alpert<p>Lukas I. Alpert<p>The Wall Street Journal<p>Biography<p>@lalpert1<p>lukas.alpert@wsj.com<p>Digital publisher BuzzFeed is …

Media Industry