Scott Kramer

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7 Social Media Metrics Marketers Should Track

Do you want to track the effectiveness of your social media marketing? Wondering which social media tactics are paying off? By defining and tracking …

Facebook Ads Strategy: How Marketers Can Win With Facebook

Do you use Facebook ads? Want to make them more effective? To explore how to create a successful Facebook ads strategy, I interview Nicholas Kusmich. …

2017 Social Media Marketing Industry Report

Do you wonder how your peers are using social media? Wondering if you should focus more on visuals or live video? In our ninth-annual social media …

Public Relations

3 Ways to Add Facebook Live to Your Marketing Strategy

Want to use Facebook Live for more exposure? Looking for ideas to help you broadcast more often? In this article, you’ll discover three creative ways …

How to Manage Instagram via the Facebook Inbox

Ever wish you could manage your Instagram and Facebook comments and messages in one place? Have you heard of the Facebook Inbox? Facebook’s Inbox …

Influencer Marketing: How to Scale Your Social Media Exposure

Wondering how to increase your business’s reach on social media? Have you considered partnering with an influencer? To explore how to develop …

The Facebook Algorithm Demystified: How to Optimize for News Feed Exposure

Are your posts reaching fewer people on Facebook? Wondering how to appear in more people’s news feeds? Facebook’s algorithm dictates who sees your …

Local Social Media Marketing With Facebook and Instagram

How do you promote your business locally? Are you using Facebook and Instagram? To explore how to reach a local customer base on social media, I …

What you need to know about online advertisers tracking you

Spend lots of time online? Then perhaps you've heard of targeted advertising, "Big Data" analysis and complaints of privacy violations by advertising companies. The ads above your Gmail inbox? Yeah, those. As it turns out, most people don't like being tracked by advertisers. Surprise! As such, a …