Scott John Anderson

438 Flips | 3 Magazines | 231 Likes | 116 Following | 28 Followers | @scottjanderson | Traveled extensively to Europe and South America.

This U.S. city ranks No. 1 for quality of life

How happy are you living in your city?<p>Livability.com ranked 2,300 U.S. cities with 20,000 and 350,000, and used an algorithm to calculate livability …

Ann Arbor

Why and How to Adapt Your Marketing to Voice Search This Year

Voice search has recently begun to take center stage, signifying a dramatic change in the way consumers undertake their online searches. …

6 Ways To Use Google Analytics To Better Understand Your Site’s Traffic

Stock photoI’m sure you’ve heard of Google Analytics.It’s a free web analytics tool that website owners can use to track and analyze their site’s …

The secret cost of pivoting to video

<b>Mic’s website audience</b> is tanking by millions of readers a month—and if it continues, it just may save online journalism.<p>That’s because Mic is …

7 Facebook Messenger Marketing Strategies You Can Try Today

There are now more than 1.3 billion people using Facebook Messenger every month1. Yes, billion with a b!<p>Have you considered the possibility of using …

Social Media

The collision between PR, content, and SEO: How to make it work for you

<b>The full power of the digital marketplace was realized less than a decade ago. Suddenly, customers had seemingly limitless access to engage with</b> …

Public Relations

Don’t Waste Time Writing Company Blogs Until You Do These 6 Things

Company blogs are an essential part of modern day marketing and brand journalism. I think most organizations realize this by now, but what remains a …

Digital Economy: From Traditional Marketing to Web Marketing

In our transforming world, the usual classical codes are turned upside down, and new ones have to be reinvented. As far as marketing is concerned, …

5 questions every content marketer needs to ask themselves

So before writing any draft, ask yourself a couple of questions.<p>Is the topic of this draft new? If yes, go ahead and work on it.<p>If not, then is your take on the subject or angle unique? If yes, go ahead and bang it out.<p>If not, consider changing the topic or coming up with a new angle.<p>With a little …

11 Call to Action Hacks to Boost Clicks and Conversions

Use these proven tips to improve the return on your marketing investments.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you want consumers to do something after they see your online ad, email message, website, landing page, Facebook post, sales page, product page and so on, then …

Marketing

What to Post on Each Social Media Platform: The Complete Guide to Optimizing Your Social Content

Not all content needs to be shared everywhere. And not all content is suitable for every social media platforms.<p>It’s all right to post entirely …

Social Media

Google Analytics: Misunderstandings that hold marketers back

<b>Google Analytics (GA) has done more than any other platform to bring the practice of data analytics to the center of organizations.</b> By offering a …

Analytics

7 Social Media Tricks Your Competitors Are Using (And How to Steal Them)

As of this year, 81% of the U.S. population has a social media profile.Most Facebook users are on the site every single day.What does this mean for …

26 Content Marketing Changes You Need to Make Immediately

Chances are, you’re looking to improve the results from your content marketing.Maybe you want to get more visitors, convert more leads, or make more …

Marketing

How to Use Marketing Attribution to Take Your Business to the Next Level

Marketing attribution is important because it makes the marketing realm a bit less complex and easier to work with.With so many choices, channels, …

Marketing

Tips for Aspiring Op-Ed Writers

<i>As a summertime service for readers of the editorial pages who may wish someday to write for them, here’s a list of things I’ve learned over the years as an editor, op-ed writer and columnist.</i><p>1) A wise editor once observed that the easiest decision a reader can make is to stop reading. This means …

Clicks to Conversion: Creating a Successful Content Marketing

isi159 / PixabayContent marketing is an important part of any business’s online strategy to engage consumers and convert new leads. When done right, …

Marketing

An SME's content is only as good as its publishing strategy

Businesses of all sizes have rushed to produce content, but how can tech ensure that SMEs take a targeted approach?<p>With the rapid growth in social media and online video use in recent years, content marketing has become a bit of a buzzword. But by tapping into audience appetite for online and …

Best approaches for targeting in the age of micro-segmentation

<i>This week’s guest blog post is an abstract from the original, published in</i> <i>The Data Source</i> <i>by</i> <i>Craig Teich, Executive Vice President, Global Sales,</i> …

Content Strategy: 7 Essential Steps

Content marketing is a marathon, not a sprint. If you don’t have a content strategy as your map, you’re just running in random directions, and more …

How to Build a Data-Driven Content Team

In 2014, Mark Schaefer sent shudders through the marketing landscape with a theory called “content shock”. His concept is as simple as it is scary:<b>As</b> …

Marketing

Blueprint for social media success

Managing multiple social media accounts can be a time-consuming nightmare.<p>If only there were a cheat sheet for navigating and mastering each …

The Proven Mechanics of Successful Social Media Writing

It seems like “social media engagement” is all the rage for marketers these days. You want more likes. You want more shares. You want more comments. …

Social Media

10 Essential Tips to Improve Your Content Marketing Workflow

If a big, blue genie popped out of your coffee cup, would your first wish be for more time?If so, you might be surprised when the genie granted you …

Marketing

The Future of Social Media Is Here: These Are the Trends You Need to Know

It’s time we talked about how you’re using social media. That’s right, this is an intervention.We’re concerned about what you’re doing, and more …

Social Media

How We Increased the Readership of Buffer’s Blog to Over 1.5 Million Visits

Every company is a media company these days, and Buffer is no different.<p>We started the Buffer Social blog in January 2011 and since then it has been …

Marketing

The Ultimate Guide for Creating Powerful Landing Pages for Your Brand

You need effective landing pages that convert as much as you need a worthwhile product or service. Without a great landing page, all your brilliant …

Marketing