Scott John Anderson

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This city has the best quality of life in the world (hint: it’s not in the U.S.)

Quality of life in the world’s biggest cities is finally improving, although no U.S. city makes No. 1.<p>Melbourne, Australia ranks as No. 1 for the …

Why and How to Adapt Your Marketing to Voice Search This Year

Voice search has recently begun to take center stage, signifying a dramatic change in the way consumers undertake their online searches. …

6 Ways To Use Google Analytics To Better Understand Your Site’s Traffic

Stock photoI’m sure you’ve heard of Google Analytics.It’s a free web analytics tool that website owners can use to track and analyze their site’s …

Analytics

The secret cost of pivoting to video

<b>Mic’s website audience</b> is tanking by millions of readers a month—and if it continues, it just may save online journalism.<p>That’s because Mic is …

Columbia University

7 Facebook Messenger Marketing Strategies You Can Try Today

There are now more than 1.3 billion people using Facebook Messenger every month1. Yes, billion with a b!<p>Have you considered the possibility of using …

Chatbots

The collision between PR, content, and SEO: How to make it work for you

<b>The full power of the digital marketplace was realized less than a decade ago. Suddenly, customers had seemingly limitless access to engage with</b> …

Marketing

Don’t Waste Time Writing Company Blogs Until You Do These 6 Things

Company blogs are an essential part of modern day marketing and brand journalism. I think most organizations realize this by now, but what remains a …

5 questions every content marketer needs to ask themselves

So before writing any draft, ask yourself a couple of questions.<p>Is the topic of this draft new? If yes, go ahead and work on it.<p>If not, then is your take on the subject or angle unique? If yes, go ahead and bang it out.<p>If not, consider changing the topic or coming up with a new angle.<p>With a little …

Digital Economy: From Traditional Marketing to Web Marketing

In our transforming world, the usual classical codes are turned upside down, and new ones have to be reinvented. As far as marketing is concerned, …

11 Call to Action Hacks to Boost Clicks and Conversions

Use these proven tips to improve the return on your marketing investments.<p>Marketing, Branding, Copywriting, Email and Social Media Expert<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you want consumers to do something after they see your online ad, email message, website, landing …

Marketing

Google Analytics: Misunderstandings that hold marketers back

<b>Google Analytics (GA) has done more than any other platform to bring the practice of data analytics to the center of organizations.</b> By offering a …

Analytics

7 Social Media Tricks Your Competitors Are Using (And How to Steal Them)

As of this year, 81% of the U.S. population has a social media profile.Most Facebook users are on the site every single day.What does this mean for …

Marketing

What to Post on Each Social Media Platform: The Complete Guide to Optimizing Your Social Content

Not all content needs to be shared everywhere. And not all content is suitable for every social media platforms.<p>It’s all right to post entirely …

Infographics

26 Content Marketing Changes You Need to Make Immediately

Chances are, you’re looking to improve the results from your content marketing.Maybe you want to get more visitors, convert more leads, or make more …

Marketing

How to Use Marketing Attribution to Take Your Business to the Next Level

Marketing attribution is important because it makes the marketing realm a bit less complex and easier to work with.With so many choices, channels, …

Marketing

Tips for Aspiring Op-Ed Writers

<i>As a summertime service for readers of the editorial pages who may wish someday to write for them, here’s a list of things I’ve learned over the years as an editor, op-ed writer and columnist.</i><p>1) A wise editor once observed that the easiest decision a reader can make is to stop reading. This means …

Best approaches for targeting in the age of micro-segmentation

<i>This week’s guest blog post is an abstract from the original, published in</i> <i>The Data Source</i> <i>by</i> <i>Craig Teich, Executive Vice President, Global Sales,</i> …

Analytics

Clicks to Conversion: Creating a Successful Content Marketing

isi159 / PixabayContent marketing is an important part of any business’s online strategy to engage consumers and convert new leads. When done right, …

Marketing

An SME's content is only as good as its publishing strategy

Businesses of all sizes have rushed to produce content, but how can tech ensure that SMEs take a targeted approach?<p>With the rapid growth in social media and online video use in recent years, content marketing has become a bit of a buzzword. But by tapping into audience appetite for online and …

Content Strategy: 7 Essential Steps to Create Effective Content

Many of us focus the majority of our time and energy on the creative aspects of content marketing. However, the results of being underprepared can be …

How to Build a Data-Driven Content Team

In 2014, Mark Schaefer sent shudders through the marketing landscape with a theory called “content shock”. His concept is as simple as it is scary:<b>As</b> …

Marketing

Blueprint for social media success

Managing multiple social media accounts can be a time-consuming nightmare.<p>If only there were a cheat sheet for navigating and mastering each …

The Proven Mechanics of Successful Social Media Writing

It seems like “social media engagement” is all the rage for marketers these days. You want more likes. You want more shares. You want more comments. …

Marketing

How to Create the Perfect Content Strategy

According to the Content Marketing Institute, a majority of content marketers have no documented strategy.<p>Average content marketers in Washington, DC …

Marketing

10 Essential Tips to Improve Your Content Marketing Workflow

If a big, blue genie popped out of your coffee cup, would your first wish be for more time?If so, you might be surprised when the genie granted you …

Marketing

The Future of Social Media Is Here: These Are the Trends You Need to Know

It’s time we talked about how you’re using social media. That’s right, this is an intervention.We’re concerned about what you’re doing, and more …

Marketing

How We Increased the Readership of Buffer’s Blog to Over 1.5 Million Visits

Every company is a media company these days, and Buffer is no different.<p>We started the Buffer Social blog in January 2011 and since then it has been …

Marketing