Scott Genthner

136 Flips | 6 Magazines | 42 Likes | 10 Following | 2 Followers | @scottgenthner | Keep up with Scott Genthner on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Scott Genthner”

How This Mom Hits 7 Figures a Month Using Social Media

Kelsey Humphreys chats with Lindsay Moreno about her advice advice for other franchisees or MLM business owners.<p>9 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Lindsay Teague Moreno is an author, podcaster and business owner whose business has been known to bring in …

Entrepreneurship

How to Write Product Descriptions That Sell

At one point or another, your company will need to craft product listings, and they need to be as persuasive as possible.<p>7 min read<p>This story originally appeared on Bizness Apps<p>At one point or another, your company will need to craft product listings -- whether it’s for a menu, merchandise items or …

Product Management

How Will Digital Transformation Change the Marketing Funnel?

The marketing funnel goes something like this: Awareness, interest, consideration, intent, evaluation, decision. Normally, marketing is responsible for the first part of the funnel, and then sales takes over toward the end. However, the digital transformation has changed — and is continuing to …

Marketing

13 Easy Investing Apps and Websites for Millennials

Take advantage of a simple way to earn money on the side.<p>Guest Writer<p>Marketer, Blogger & Entrepreneur.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>No one has ever complained about having an additional source of passive income.<p>Although investing always carries its risks, it is …

Investing

The Ideal Cover Photo Size for Each of the Major Social Media Platforms

One of the first few things people see when they visit your social media profiles is your cover photo.<p>Whether it’s your Facebook Page, LinkedIn …

10 Marketing Influencers That Every Entrepreneur Can Learn From

Keep up with the trending social media topics with these influencers.<p>VIP Contributor<p>Founder, Market Domination Media®<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Digital marketing constantly changes. New trends like behavior-based email workflows, multivariate testing and influencer …

Marketing

10 Proven Ways to Make Millions on Social Media

Sales and marketing is a numbers game. With 2.5 billion people online and more added every day, are the numbers working for you?<p>7 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Marketers go where the people are, and marketing dollars follow. Last year, for the first time ever, …

Social Media

SEO Is Simpler Than You Think. 5 Things Every Beginner Needs to Know to Get It Right

Finally, you can feel like you know what you're doing when it comes to SEO.<p>As a non-tech founder, I understand the resistance that comes with doing anything that makes you feel stupid. For me, that includes web design, HTML, and search engine optimization (SEO). This was particularly embarrassing …

Digital Marketing

Never Run Out of Content to Share: 70+ Places to Curate Great Content

For example, we grew our Facebook reach tremendously with high-quality content from third-party sources.<p>But where do you start with curation?<p>There …

Infographics

8 indispensable (and free) Google tools

Google is so much more than just the world’s premier search engine.<p>Google has a bevy of helpful products—many of which are completely free. If you …

SEO

What to Post on Each Social Media Platform: The Complete Guide to Optimizing Your Social Content

Not all content needs to be shared everywhere. And not all content is suitable for every social media platforms.<p>It’s all right to post entirely …

8 Lucrative Careers You Can Start From Your Own Couch

The internet has given us the amazing opportunity to start highly fruitful businesses from the comfort of our own homes.<p>6 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Are you interested in working from home? Or better yet -- work while traveling around the world with a …

Small Business

13 Expert Tips to Help You Build Your Instagram Following

Instagram influencers give their best advice on how you can follow in their footsteps.<p>6 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Instagram has recently undergone dramatic changes in the way it operates recently. On the positive side, you can now post pictures that aren’t …

Social Media

21 Ideas for Social Media Content for Your Small Business

Does your business use social media? Nearly half of all small businesses (48%) do.<p>Incredibly, that’s basically the same number as have websites.<p>Social media is certainly popular. And it makes sense a lot of small businesses use it. It’s largely free, for starters. And it’s not too tough to learn, …

The 7-Point Smart Solopreneuer Social Media Checklist

90 percent of businesses say social media is crucial to their marketing. But the point is, are you doing yours right?<p>6 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In a world where (according to an <i>Adweek</i> study), over 90 percent of businesses say social media is crucial to …

Social Media

5 Questions To Ask When Hiring Digital Marketing Agency

Think a brand manager's job is just hiring a digital marketing agency to get work done? Think again. Its much more.<p>The right agency makes all the …

Marketing

5 Steps to Creating and Monetizing a Million-Dollar Online Business

Jonathan Long isn't just talking the talk -- he's taking readers inside his own online strategy.<p>7 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you believed every advertisement in your Facebook news feed selling the entrepreneurial dream, you would think that everyone and …

Marketing

Blog

10 Free Marketing Tools Every Entrepreneur Can Use

Reach your audience effectively without compromising quality.<p>6 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you're an entrepreneur just getting started, you know the meaning of a budget. You also probably know that in order to get your business idea off the ground, you …

Marketing

How to Make Sure Your Business Shows Up In Google's Top Three

Looking for local leads? You'll want to follow these steps to earn a spot in Google's 'Three Pack.'<p>Google processes over 3.5 billion searches per day. While these searches cover millions of different topics, a significant portion are people looking for a business or service in their local area, …

Small Business

SEO For Beginners: What Retailers Need to Know About Search Optimization

You’ve got a great ecommerce site that’s well-designed and features all your products in a beautiful display. Customers find the site easy to …

How to Use Your LinkedIn Page as a Sales Funnel

I think LinkedIn is one of the best social media networks to be on, hands down.Sure, the big names like Facebook and Twitter are great. But LinkedIn …

This is How Top Bloggers Get 90% of Their Traffic

Get your SEO strategy figured out, then go crazy creating content.<p>6 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When it comes to driving traffic to your blog, one of the most common mistakes people make is spending too much effort on things that barely move the needle. The …

Marketing

LinkedIn studied the most overused words on its profiles — here are 10 you should avoid

It's 2017: This could be the year to start something big.<p>If you're thinking about pursuing a new career direction or challenge, the place to start is a stand-out LinkedIn profile.<p>But to help you make it truly shine, we took our annual look at the most overused words in profiles around the world and …

8 Outstanding Ways to Promote Your New Website Today

According to AdWeek, 81 percent of consumers want to see a company’s website before they buy a product or service.<p>Some people visit a particular …

5 Easy Ways to Get Users to Your Website

If you can demonstrate your brand's mission throughout your site, people will be flocking to it in no time.<p>5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>It’s never easy to stand out from the crowd. After all, there are probably over a thousand sites in your industry, and …

Marketing

10 Reasons Why Marketing Automation is Strictly Unavoidable

When it comes to financial marketing, continual challenges are predominant. Be it cutting costs or converting leads into sales— there is always an …

6 Ways to Elevate Your Brand on Social Media

Consider a community management approach to your social channels.<p><i>By Kelly Ehlers, president of Ideas That Evoke.</i><p>Today's digital workplace is equipped with more resources than ever to help brands understand their end consumer, and yet, in spite of research studies and SWOT analyses, brands are still …

Public Relations

How to stalk your competitors' negative reviews for new customers

Stalking your competitors' reviews can be an extremely effective technique for getting new customers. That said, it's a strategy that's more art than …

A Quick Guide to Starting a Money-Generating Blog

Even with the rise of social media and other cutting-edge web 2.0 marketing platforms, blogging can still form the basis of a successful internet venture.<p>9 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Even with the rise of social media and other cutting-edge web 2.0 …

Marketing