BLIP: The Online Marketing Magazine

By Scott Frangos | Strategy & Tactics for Modern Marketers Today

The Success of Failure in A/B Testing

In this blog we’ve widely discussed <b>all the advantages A/B Testing brings</b> when it comes to improving the conversion rates of your website and …

Copyright Infringement: Things to Avoid on the Web

• 62<p>From a conversion optimization standpoint, there’s only one thing worse than business porn, and that’s <i>stolen</i> business porn.<p>Do you know how …

5 Design Tactics to Boost Your Website Conversion Rate

<b>Conversion rate… the mantra of marketers and entrepreneurs worldwide. We would do anything to obtain a higher conversion rate (convert more of our</b> …

Need More Leads? Marketer's CRO Guide is out!

They’re here — our new book, <i>The Marketer’s Concise Guide to CRO</i>, is out and available on Amazon, and also direct from our publishing division — have …

Are Facebook Ads Even Worth My Time?

Facebook ads can take on many appearances depending on the ad type and the device used to view the ad.<p>Are Facebook ads dead?<p><b>Short answer:</b> no, they’re …

Facebook

5 Steps To Finding Hidden Website Optimization Gems

How do you decide which elements of your site to test? This question is at the heart of website optimization.A better question is, “How do you …

UX Design

When Office Depot & Microsoft Forgot to Test

Remember in the iconic Sci-Fi flick, Aliens, when the marine (played by Bill Paxson) said “Game Over”? That’s exactly what happened to Office Depot …

Microsoft

Wordpress Support Service Plans

Basic WP Coverage<p>Peace of Mind on a Budget<p>$348/Year<p>COMPARE: $29 per mo./$348 yr. with a robust forms program.<br>• Includes site uptime monitoring and …

Get More Online Sales with the Elements of Conversion

• 16<p>One of my most requested and highest rated presentations is The Chemistry of the Landing Page. It’s part of our Conversion Course.<p>The elements …

The End of an Era: One-to-One Marketing Is Dead

You can understand the objectives for current marketing tactics by studying the evolutionary patterns of its predecessors. Are one-to-one marketing …

Marketing

CRO Guide

Look Inside at Amazon<p>Order Today Via Amazon<p>Paperback Version<br>• Kindle Version (Kindle version is .99¢ after Paperback orders)<p>Publisher's</b> …

Digital Marketing

Why Conversion Rate Isn’t The Whole Story: Using Customer Data To Predict Value And Optimize Media Spend

There have been some tremendous advances in understanding the value of digital (and offline) marketing initiatives in recent years. And with …

Marketing

How to Make Live Chat Convert

Live chat is becoming increasingly common as a customer support channel. In fact, Zendesk’s newest report found that “In Q1 2015, live chat led all …

Customer Satisfaction

Why You Should Never "Do Keyword Research" Again

Columnist Nate Dame asserts that the old way of doing keyword research isn't going to cut it anymore. Check out his fresh, new tactics for generating …

Research

Conversion Rate Optimization: 25 Tips To Improve Conversions And Increase Revenue

<i>This is the fourth post in our #SellMore series around Conversion Rate Optimization. We’ve explained why conversion rate is important for ecommerce,</i> …

Conversion

7 Split Testing Myths That Ruin Your Tests

This confession has been a long time coming: I love split testing and conversion rate optimization.<p>There… I said it!<p>These two practices have been the …

Conversion Rate

4 Powerful Ways to Eliminate Click Fraud in Your Account

When I speak with advertisers who are debating whether to explore paid search, one of the biggest sources of hesitation is click fraud. It may sound …

Pay Per Click

Increasing Profitability at Your Inn

Innkeepers and hoteliers wear so many hats, that it can be hard to concentrate on lifting your marketing game. Fortunately we live in an era with a …

World Wide Web

When Reputation Management Issues Hurt Your SEO Program

In addition to negatively impacting potential customers' impression of your business, a poor online reputation can also make it harder to find link …

Reputation Management

The Periodic Table Of SEO Success Factors

Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right …

Periodic Table

The 11 best resources for improving your writing

—including an amazing book that hardly anyone knows about. (This is part of a series of articles, the first of which is here.) Why you should learn …

Writing

How To Get 300% More People To Read Your Content

Imagine that you’ve written a blog post that can help thousands of people solve a really painful problem.<p>You’ve written the post, edited it, looked …

University of Washington

The Nagging Little Question Of Conversion Optimization

What effect are your CRO efforts really having? Contributor Brian Massey explains some of the factors that may be skewing your numbers. The post The …

Conversion Optimization

How to Increase Your Conversion Rates

C.R.O. is an Art and a Science in which you are always testing to create more leads.<p>What are you key conversion rates (a conversion happens when a …

10 Habits of Highly Effective B2B Content Marketers

Not even four out of 10 marketers think their content marketing is effective. Yet, 86% of B2B marketers use content to attract and retain customers. …

Self-improvement

Increasing Your eMail Conversion Rates

Smart eMail marketing campaigns still rock… and A/B testing improves results.<p>Everyone is looking for ways to keep their prospects engaged and move …