Scott Forshay

14 Flips | 4 Magazines | 9 Likes | 4 Following | 11 Followers | @scottforshay | Keep up with Scott Forshay on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Scott Forshay”

Competing on Customer Journeys

The explosion of digital technologies over the past decade has created “empowered” consumers so expert in their use of tools and information that they can call the shots, hunting down what they want when they want it and getting it delivered to their doorsteps at a rock-bottom price. In response, …

Turning Your Complex Career Path into a Coherent Story

ANDREW NGUYEN/HBR STAFF<p>It’s hard when you’ve had a non-standard career trajectory and you want to re-enter the work force, move to a higher position, or enter a new field. Will a marketing firm see you as a good leadership candidate if you’ve always been a professional fundraiser and small business …

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Exploit IT for Strategic Benefit

IT leaders have long embraced the idea that the role of the IT unit, and of enterprise IT systems, is to enable business. However, when we ask CIOs how their “enabling” is going, they consistently respond that sometimes it goes well; sometimes not so much. In the digital economy, as IT becomes ever …

Christopher S. Penn Marketing Blog

Marketing Keynote Speaker<p>Conference attendees like inspiration, but love takeaways. I deliver practical advice, takeaways, and actionable insights …

Happy 25th birthday to Nike's "Just do it." Here's the great first ad from the campaign. http://adweek.it/11dy8fA

Steal Like Picasso: How Outside Inspiration Can Fuel True Innovation

In 1907, he saw an exhibit of African art and promptly stole the exaggerated features and non-perspectivized visuals for his own work. When Picasso …

The Most Creative Craigslist Ad Ever?

“You’re going to need an <i>abacus</i> to keep track of all the ass you’ll be getting in this thing!” That’s one of dozens of stellar lines in the homemade …