Scott Rousseau

192 Flips | 10 Magazines | 22 Likes | 6 Following | 7 Followers | @scott_rousseau | Keep up with Scott Rousseau on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Scott Rousseau”

A Contrarian View To Content Marketing

Having been in digital marketing since its inception in 1994, I’m recognizing a pattern that I’d like to call out. If you’re noticing a diminishing (or even a nonexistent) return on your content marketing efforts, you’re not alone — and it may be time to pivot.<p>The promise of content marketing is so …

Marketing

Facebook Revealed a Host of Updates to Its Ads Manager

Facebook detailed several updates that are coming to its Ads Manager, stressing efficiency, education and optimization.<p>The social network will roll …

Advertising Industry

Six Simple Steps To Make The Most Of Facebook In 2018

As we approach the midway point of 2018, it’s time to focus on your social media strategy for the rest of the year. Social trends and algorithms are changing on a daily basis, and our industry is saturated with noise about the present and future of social media. Not only does there seem to be a new …

Marketing

How to Growth Hack the Facebook Algorithm to Reach Your Most Engaged Fans

It's not Mark Zuckerberg's fault that you're not up to date with how social media marketing is done in 2018.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Facebook is not going away, and any marketing professional or small business owner would be foolish to stop using it in spite of …

Marketing

How to maximise your social media output

What might seem as effortless as posting a single image or a quick 280 characters actually isn’t so simple. The key to navigating the social media abyss is being much more mindful<p>If you’re clicking “publish” and hoping for the best, you’re doing it wrong. Any marketing strategy needs just that – …

Marketing

Brands Hesitated With Marketing on Social Media, and They’re Doing the Same With Influencers

Influencer marketing has become what social media was seven years ago: something brands know they should do but are not entirely sure how to measure …

Public Relations

User-Generated Content Brings Authenticity to Brands

Due to redundancy, customers have grown tired of overly branded content, so it is quite easy for them to tune it out. What they cannot help but …

The Top MarTech Tools Every Digital Marketer Needs to Know

In today’s marketing world, the rise of marketing technology (martech) doesn’t just impact the way organizations adjust their marketing operations, …

Marketing

The 5:3:2 Rule for Social Media

When it comes to social sharing you need to get the balance right, and that's where the 5:3:2 rule comes into play. But what is 5:3:2?<p>Social media …

Infographic: 10 ways to immediately enhance your visual design

Content marketing is about creating value for your audience and sharing it in a useful way.<p>Visual content marketing serves the same function—and …

Infographics

A Total Beginner’s Guide to Building a Social Media Strategy

For all businesses, creating a consistent social media strategy is a must. Social media is an enormous market for growing the awareness and customer …

Marketing

How to Change the Color of Anything in Photoshop

There are many ways to change the color of an object in Photoshop, but in certain instances, these methods fall short of accomplishing your goal. …

6 Ways to Boost Your Brand Presence on Twitter

Over the 12 years of its existence, Twitter has evolved into a powerful marketing platform, now used by thousands of business to engage with their …

Marketing

This Silicon Valley sleeper hit app just got $52 million to do for spreadsheets what Microsoft did for computers

Airtable, a spreadsheet app that has become one of Silicon Valley's sleeper hits, has raised $52 million in new funding in a round led by Caffeinated Capital and CRV to bring its total to $62.6 million.<p>When it was founded in 2012, Airtable was a small, business-focused spreadsheet program. It has …

Startups

Advertising in the digital age: why online-first is the future

While internet video continues to grow its coverage, television advertising is losing ground. Young people no longer watch TV as they turn to YouTube, Netflix, and other sources. As such, advertisers are actively transferring budgets from TV to digital sectors.<p>We are going to look into the …

Stop worrying about the period in your Gmail address — Google says it doesn't matter

My personal email address is my name at gmail.com. Most of the time, it looks like this: kif.leswing@gmail.com.<p>But if I end up giving you kifleswing@gmail.com, don't worry. I'll still get the email.<p>In fact, if you're a Gmail user, the periods in your email address don't matter at all. Gmail …

Google

How Brands Can Take Advantage of Instagram Stories

Once Instagram launched Stories in August 2016, the feature spread like wildfire. As of November 2017, Instagram Stories topped 300 million daily …

These are the 10 essential skills that will land you a job in digital media

The digital media industry is booming, and digital marketing is becoming a necessity for any company or startup today. Digital marketing positions span the gamut, ranging from search engine optimization and web analytics to digital strategist and content marketing.<p>According to a report from …

2018

4 Awesome Features That Can Improve Your Facebook Ads

The Facebook Advertising platform is a beast and full of many useful features, which when utilized can be a powerful way to advertise your …

How Facebook Is Changing the Way It Reports Organic Reach for Page Posts

Facebook revealed a redesign of its Page Insights, which is rolling out globally starting Monday for iOS and Android, as well as a more accurate way …

Instagram Launches New API With Scheduling

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social …

Social Media

How Brands Can Stand Out on Instagram

Instagram appears to be surpassing Facebook in terms of popularity, indicating a significant shift in social media. Who knew that this photo-sharing …

Public Relations

7 smart strategies for success on the new-look Facebook

If you’re like most communicators, you did your 2018 strategy planning—only to have Facebook announce it was changing the game for organizations …

Public Relations

Goodbye, Facebook News Feed: 9 Things Publishers Need to Know About the News Feed Armageddon | Inc.com

Earlier today, Mark Zuckerberg, CEO of Facebook, announced the end of the Facebook News Feed as we know it.<p>In a nutshell, public posts from brands, pages, and publishers are being diminished in a substantial way from the Facebook News Feed.<p>Here are nine things you need to know about the impending …

Facebook Ads

Here's Why You Can't Count Twitter Out of Your Marketing Strategy in 2018 | Inc.com

Over the past few years, the business world hasn't taken kindly to Twitter. And who can blame them for being critical? With stock prices tanking, employees fleeing to other companies and revenue projections not living up to expectations, it's been easy to criticize the company.<p>But, over the past …

Marketing

How Facebook's Latest Changes Impact Influencers And The Future Of Social Media Marketing

Once again, Mark Zuckerberg shook up the world last week when he announced Facebook will change its algorithm to promote more personal content rather than news. Soon after my inbox was flooded with headlines like:<p>“<i>Facebook Shares Fall”, “Facebook Is Changing”</i><p><i>“Zuckerburg’s Net Worth Has Just Taken A</i> …

Public Relations

10 Social Media Tools You Need in 2018 | Inc.com

Last month, I wrote about <i>How to Leverage Social Media In 2018: A Video Marketing Guide for Brands</i> and the feedback was extremely positive. The biggest request I received was for more social media tools to help companies really take advantage of the medium.<p>And it's no wonder. Just three years ago, …

Marketing

How to Create Great Content: A Step-by-Step Guide to Content Marketing That Delivers Real Results | Inc.com

Content marketing is a great way to get people talking about your products, your services, and your company. Content marketing is also a great way to engage your customers and maybe even create a community. (Plus, you can always use the resulting SEO boost.)<p>But if you're new to content marketing, …

Marketing