Scott MacFarland

12 Flips | 1 Magazine | 3 Following | @scmacfarland | Chief evangelist and digital marketing strategist for YourBrandExposed.

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45 Can't Miss Digital Marketing Resources

I love the Internet. Why? Because whenever I am trying to find answers, they’re typically not too difficult to find. A little thought provoking …

Marketing

Competition: Can They Determine Your Next Opportunity?

Are you paying close attention to your competition? My guess is, you’re probably glancing at them when you have time or when you are going through a …

Marketing

Long or Short?

For you video producers out there who want to show-off your stuff with minutes of great content, STOP, rewind and start again. What I really mean is, …

Marketing

Make Your Blog Jump Off The Page

Blogs are very important in today’s content publishing, person sharing, image crazed culture. When blogs started, it was all about the editorial …

Infographics

What About Your Existing Customers?

Marketing is a fickle discipline. We try very hard to bring in new customers. We look for new ways to be innovative, different, and creative in our …

Customer Experience

The Power of The Selfie

I love taking selfies. Maybe it’s the marketer in me that enjoys being in the limelight. It also could be the fun and creative side of me that likes …

Social Media

7 Reasons Why I Am a #Marketing Junkie

I know, this may sound like a blog article that comes straight from a marketing workshop… but it really isn’t. Let me begin by stating, marketing was …

Marketing