Mohit Kumar

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Brands Aren’t Dead, But Traditional Branding Tools Are Dying

Back in the days when the internet was young, many believed that as it grew brands would become a thing of the past. Leading information economy thinkers propagated this view, including Carl Shapiro and Hal R. Varian, who published the highly influential book, <i>Information Rules,</i> in 1999 (Varian is …

42 Successful People Share The Best Advice They Ever Received

Along the way, they received some guidance that changed their views and, inevitably, got them to the top.<p>In its latest "Influencers" series, LinkedIn asked 70+ top professionals in banking, real estate, public relations, energy, technology, and media to answer the question: "What is the best advice …

Leadership

10 Awesome Infographics to Guide Your Marketing Plan for 2014

Infographics seem to be getting more and more popular lately. They’re certainly fun to look at, and they convey useful information in a format that’s …

Can't Leave A Miserable Job Because Of The Money? Take These 7 Steps

<i>This is half of a two-part story. Read the related article of how Sam Polk walked away from making millions at a hedge fund:</i> <i>How Sam Polk, Former Wall Street Trader And ‘Wealth Addict,’ Broke Free Of His Golden Handcuffs.</i><p>So … you’re unhappy with your work, but the money is too good to jump …

If You Want to Raise Prices, Tell a Better Story

Ask a CEO if they want to spend a pile of money on an analysis of their company’s story, and they’ll probably throw you out of their office. But if you tell them that you have a powerful insight that can help them raise the prices on all of their products, they might ask you over to their house for …

Once Upon A Time At The Office: 10 Storytelling Tips To Help You Be More Persuasive

Storytelling is the most effective to way to get your point across. Here are some expert tips for doing it right.<p>Once upon a time, in a faraway kingdom, there was a salesman who traveled the countryside, peddling his wares. Everyone loved his product except the evil king, who wanted to do away with …

Top 10

5 Phrases You Should Never Use In An Email

If you want to sound like an intelligent person rather than a cliché-spouting robot, that is.<p>It’s way easier to rely on clichés and claptrap in your writing than to expend the energy on an original thought–one reason why the 70 emails you send a day all sound the same.<p>Is this a bad thing? Not …

Victorian Era

LinkedIn Is No Longer Just A Recruiting Tool — Here's How Top Companies Are Using It To Drive Sales

LinkedIn users viewed 63% more pages on the mobile and desktop versions of the sitein the first quarter of 2013 than during the same quarter in 2012. As a hub for professionals to network, LinkedIn presents tremendous potential for business-to-business (B2B) sales and marketing.<p>In a <b>new report</b> from</b> …

Marketing

How Canned Responses Give You An Extra 30 Minutes Every Day

If you’re writing the same thing again and again and again, you might as well can it. And then get some real work done.<p>When we spoke with Ryan Holmes earlier this fall, the HootSuite CEO unpacked his bag of productivity tricks, like an affection for yoga, an openness to the occasional nap, and a …

HootSuite

3 Questions You Must Answer to Close the Sale | Inc.com

Salespeople spend a lot of time crafting questions to probe potential customers and--hopefully--close the deal. But, regardless of your product or the size of your company, there are three fundamental questions you must answer for buyers before they will sign on the dotted line. And, when it comes …

Customers

7 Ways To Give Presentations That People Actually Care About

No one will be looking at their phones–unless they’re tweeting about how awesome your talk is. Really.<p>When NYU leadership lecturer Helio Fred Garcia wants to gather an audience’s attention, he enlists the most fearsome of allies: The Black Eyed Peas.<p>“At precisely 9 a.m. I touch a button on my …

Screenwriting

17 Productive Ways To Spend 5 Minutes Instead Of Checking Your Email (Again)

Sure, cleaning out your inbox can feel productive, but you’re really not accomplishing anything.<p>The ubiquity of smart phones means we never lack for a way to spend time. Stuck waiting for the elevator for 30 seconds? Next thing you know you’ve got your phone out of your pocket, and you’re deleting …

Productivity

How to Get the Answer You Want

You have a meeting or an important discussion coming up. What is your real objective? If it has anything to do with selling, how can you maximize the likelihood of success?<p>And just to be clear, your objective almost certainly does have something to do with selling. As Daniel Pink argues in his …

5 Ways to Develop a Unique Selling Proposition

A unique selling proposition, which defines your company’s unique position in the marketplace, is an important part of creating pricing power and a …

7 Quick Tips for Better Business Writing | Inc.com

I took many writing classes in college but perhaps the most useful was one focused on business writing. My classmates and I spent a semester editing example after example of rambling or confusing letters, memos, and other professional materials. Here are seven bits of simple advice for clear and …

Creative Writing

How To Talk To People Who Don’t Want To Talk To You

To really catch the attention of decision-makers who are busy (and don’t want to talk to you), you need to be one step ahead.<p>“You’re more interested in what you have to say than anyone else is,” said <i>60 Minutes’</i> Andy Rooney.<p>Do any of these sound familiar?<p>“I’m busy. Can you come back later?”<p>“Thanks. …

Entrepreneurship