Future of Marketing

Developments in Artificial Intelligence, AR/VR, Hyper -Personalization, Facial Recognition, Voice Search/Digital Assistants and much more. Come on in!

By Professor David Rice

Kristina Naumovski
Mixed Reality
Redefining the customer experience: how AR can boost retail
unsw.edu.au
Consumers are increasingly shopping for products that aren’t physically in front of them. But the physical absence of products at the point of …
2 days ago
Kristina Naumovski
Blockchain
The Future of Digital Marketing Belongs to Blockchain Technology Part 3 — The misinformation fix
Medium - Renato Zamagna
Link to part 2 The marketing ecosystem is rapidly evolving due to the introduction of state-of-the-art technologies that foster meaningful consumer …
2 days ago
Kristina Naumovski
Marketing
eMarketer Podcast: Brand Mentality™ and the future-forward marketing revolution
eMarketer - Nicole Perrin
Sightly's chief revenue officer and general manager Adam Katz, Walton Issacson's managing director of digital Albert Thompson, and eMarketer …
2 days ago
Kristina Naumovski
Analytics
Disruption as opportunity: Maximizing analytics, AI and experimentation | Ad Age
Ad Age - Nancy Smith.
Disruption is the new normal, so what are your options? You can keep your fingers crossed and hope for the best. You can react to rapid change and …
2 days ago
Robbie Middlestadt
Mixed Reality
Marketing Meets Mixed Reality: Build Your Brand for the Future
business2community.com - Daglar Cizmeci
What does your brand stand for? Peace and equality? Laughter and love? Fitness and health? Innovation and efficiency? Whatever you’re trying to …
3 days ago