Future of Marketing

Developments in Artificial Intelligence, Hyper -Personalization, Facial Recognition, Voice Search/Digital Assistants, Automation and much more. Come on in!

By Professor David Rice

Laila Youssef
This article is contributed by Mariana OConnor, a Master of Marketing student at Schulich School of Business.
Gaming
How Fortnite is revolutionizing in-game advertising
apptrigger.com - Matthew Liebl
5 days ago
Sasan Navidi
How Is Artificial Intelligence Revolutionizing The Future Of Digital Marketing?
Medium - Rebecca Wallace
Artificial Intelligence is rapidly becoming central to the digital landscape. It is transforming the way strategies work by collecting and analyzing …
2 days ago
Sasan Navidi
eCommerce
6 strategies for grocers preparing for the new e-commerce future
grocerydive.com - Sam Silverstein and Jeff Wells
Before the pandemic hit, retailers were steadily updating their operations in anticipation of some distant point when e-commerce would become a …
2 days ago
Sasan Navidi
Public Relations
Social Media Influencers In The Post Pandemic World Part 3: The Need To Pivot
Forbes - Peter Suciu
Even as stay at home orders are rescinded and the world settles into its new normal, social distancing will likely remain in place. How social media might be used in the coming weeks and months is uncertain,
May 17
Sasan Navidi
Marketing
Council Post: The Changing Face Of Brand Trust: Three Post-Pandemic Nonnegotiables
Forbes - Maura Regan
Trust is the equity on which brands are built. Amid the coronavirus, who and what we trust has shifted. The uncertainty of our current circumstances has caused anxiety around nearly every aspect of life,
1 day ago