Future of Marketing

Most recent stories in Future of Marketing

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  Mohini Mohandas

  

  Apr 28

  The new rules of digital engagement: what does contextual advertising 3.0 look like?

  thedrum.com - Jenni Baker

  The digital advertising industry is in a transformational era, with an opportunity for advertisers to re-imagine how they connect with people and …

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  Mohini Mohandas

  

  2 days ago

  Why User Consent and First-Party Data are Vital to the Future of Advertising - ExchangeWire.com

  exchangewire.com - Grace Dillon

  In association with Permutive. Following her appearance at ATS Madrid, Permutive's Julie Vuibert discusses why user consent and first-party data will …

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  Mohini Mohandas

  

  3 days ago

  The 3 Biggest Challenges to Marketing in the Metaverse

  Entrepreneur - Lion Shirdan

  Marketing in the metaverse is like setting up a website in the earliest days of the internet, or hanging up a dusty wooden shingle in the 19th century Old West. It can be extremely difficult to know how much time and resources to invest in a venture that is highly experimental in nature and far …

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  Mohini Mohandas

  

  4 days ago

  How Data Analytics Is Sponsoring A Slow Divorce Between Social Media Influencers And Luxury Brands

  Forbes - Josh Wilson

  Before 2005 the word “influencer” probably had a different connotation than what it would have today. Over the last decade and a half, social media content creators have become a center of focus, often attracting much more attention than traditional celebrities. Over the years, influencer marketing …

• BRENT DIXON

  

  Ayesha Bajwa

  

  Jan 11

  Artificial Intelligence Chatbots And The Future Of Marketing - E-Crypto News

  e-cryptonews.com

  Do you want to establish your business online? It helps to know that many big and small businesses are now using Artificial Intelligence (AI) …

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  Ayesha Bajwa

  

  4 days ago

  Council Post: The Future Of Creativity In Advertising Is AI (For Real This Time)

  Forbes

  James Schiefer, Founder & CEO of SCS, a global brand transformation agency that uses data science and creativity to help brands perform. It’s no secret that artificial intelligence (AI) is changing the world as we know it. From retail to healthcare, nearly every industry is being disrupted by AI in …