Future of Marketing

Most recent stories in Future of Marketing

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  Arundhati Kumar

  

  3 hours ago

  The world's biggest ad agency is going all in on AI with Nvidia's help

  kten.com

  By Hanna Ziady, CNN London (CNN) — WPP, the world’s largest advertising agency, has teamed up with chipmaker Nvidia to create ads using generative …

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  Arundhati Kumar

  

  May 21

  How Does AI add Value To Sales Intelligence?

  Forbes - Cindy Gordon

  As a former Xerox sales leader, I was steeped, bathed and weekly anointed into how to sell effectively from learning programs like: SpinSelling, Negotiating to Win, Solution Selling, How to sell to a C-Suite, etc. Within Xerox, there was always one master sacred fly wheel process and that was the …

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  Arundhati Kumar

  

  May 22

  Immersive director André Elijah on staying ahead of the curve with VR and AR

  Creative Boom - Tom May

  If you don't own a VR, AR or mixed-reality headset, you might be fooled into thinking this much-discussed tech has failed to take off. Indeed, with …

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  Haopeng

  

  May 1, 2018

  The future of augmented reality in digital marketing — After Digital

  afterdigital.co.uk - Written By Natalie Woods

  true

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  Haopeng

  

  May 19

  How AI Is Unlocking New Ways Marketers Get Work Done

  Forbes

  Monica, CMO of SOCi, holds 20+ years of tenure in digital marketing & advertising, with a foundation in sales, strategy, and data analytics. Marketers have to be flexible. They’re regularly tasked with keeping up with quickly evolving markets. Even as budgets remain static or shrink, marketing teams …

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  Haopeng

  

  May 24, 2022

  Marketing in the metaverse: An opportunity for innovation and experimentation

  mckinsey.com

  It’s not just talk; private capital is also rapidly pouring in. In 2021, metaverse-related companies reportedly raised upward of $10 billion, more …