Sara Butters

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The Best 2013 Social Marketing Campaigns

The majority of marketers now know that winning the attention of consumers online is all about content. Consumers increasingly rely on their social …

5 reasons why brands are cutting out agencies

This is the third story in the “New Agency Model” series, which is sponsored by PulsePoint™, a next-gen ad technology platform that fuses the science …

Advertising

"Multi-Screen Marketing" cartoon | Marketoonist

Arguably the biggest shift in consumer behavior in the last few years has been the explosion of devices and the number of screens in a consumer’s …

Define Brand Strategy and Strategist

Strategy is the single driving cue. With this cue, you have a clear direction. It lights the way. Sets your tone. Ensures the feel. Drives nuance. It …