stephen

13 Flips | 4 Magazines | 9 Likes | 1 Follower | @scarl82 | Keep up with stephen on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “stephen”

Flipboard Embraces Ecommerce With Shoppable Magazines

Flipboard is tip-toeing into the ecommerce space with the launch of a new feature on Monday: shoppable catalogs.<p>In March, Flipboard introduced the …

Focusing on the top 20 percent of your customers

<i>By segmenting customer lifetime value and identifying the top 20 percent, an ecommerce company can develop a focused marketing effort to increase</i> …

Marketing

Why You’re More Likely To Buy Something When Shopping On Your iPad

The “endowment effect,” which makes us overvalue items, is stronger on a touch screen.<p>People tend to increase the value of an item the moment they take ownership of it. Psychologists call this the “endowment effect.” It shows up even in trivial things, like coffee mugs or chocolate bars, that …

People Shopping on Mobile Devices Visit More Sites Than Those on a PC

Mobile devices have made it possible for people to shop anywhere, anytime, and apparently, they’re taking advantage. According to Millward Brown …

Tablets Are Becoming A Favorite Shopping Tool, And They're Used Totally Differently From Smartphones

Retailers haven't paid much attention to the nuances of tablet-based retail behavior, however, due to the devices lower penetration rate. But if they continue ignoring the tablet opportunity — as many have been — they risk missing out on sales on a channel that is quickly eclipsing smartphones.<p>In a …

Mobile

IBM reveals its top five innovation predictions for the next five years

IBM revealed its predictions for five big innovations that will change our lives within five years.<p>The IBM “5 in 5” is the eighth year in a row that IBM has made predictions about technology, and this year’s prognostications are sure to get people talking. We discussed them with Bernie Meyerson, …

Flipboard fires a shot across Pinterest’s bow with new curated brand catalogs

Advertisement<p>1 Comment<p>Flipboard, the magazine-style content platform for tablets and phones, already makes it easy for users to create their own …

Pinterest API and Ecommerce: Will It Be A Flash in the Pin?

en_US<p>article<p>Pinterest's public API launch made waves last week, with 20 partners including ecommerce brands Zappos, Wal-mart, ModCloth, Target and …

Record-Breaking Black Friday Online Spending Up 19 Percent; Mobile Sales Surge 43 Percent

After a strong Thanksgiving holiday push in e-commerce spending, Black Friday online sales were up close to 20 percent in 2013 over the same period last year. IBM says that by their counts, sales are record-breaking.<p>The data, from IBM’s Benchmark real-time reporting unit, covers 800 online …

Top 10 eCommerce Gamification Examples that will Revolutionize Shopping

The power of eCommerce Gamification<p>Shopping has evolved so much from traditional market exchanges. It completely transformed from acquiring of needed …

How fashion site Missguided made the switch to responsive email

<b>Responsive email is likely to be a key priority for marketers in 2014 as the consumer shift towards smartphones and tablets continues apace.</b><p>It's not …

Which UK retailers provide the best tablet UX?

<b>Topshop is the top UK retailer for tablet user experience, according to the latest research by QUISMA, in which 10 top UK retailers were compared in</b> …

Tablets