Marketing and Communications

Most recent stories in Marketing and Communications

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  Sustainable Brands

  

  Comms Industry Alliance Calls for 'Responsible Communication' to Become 18th SDG

  sustainablebrands.com - Sustainable Brands

  Last month, one year after the release of a report from United Nations Secretary-General Antonio Guterres on information integrity on digital …

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  Sustainable Brands

  

  What Consumer Data Can Tell Us About the Future of Sustainability

  sustainablebrands.com - Kristen Stevens

  The narratives and knowledge around environmental sustainability have strengthened in recent years -- influencing consumer behavior across industries, …

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  Sustainable Brands

  

  Ironic, Understated Campaign Attracts Viral Interest in Visiting Oslo

  sustainablebrands.com - JoAnna Haugen

  "I wouldn't come here, to be honest," a man intones as people in the background gleefully jump off a boat into the harbor behind him. "Oslo is just …

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  Sustainable Brands

  

  'Greenhushing' Diminishing Returns for 58% of US's 100 Biggest Companies

  sustainablebrands.com - Sustainable Brands

  New research finds that almost six in ten (58 percent) of the US's 100 largest public and private companies are responding to greenwashing concerns …

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  Sustainable Brands

  

  When We Look at the Future of Our Industry, We All Lost in Cannes

  sustainablebrands.com - Thomas Kolster

  Cannes Lions is without doubt the most important meeting place and a powerful force for change in the advertising industry. How we use this …

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  Sustainable Brands

  

  The Climate Communication Playbook: Establish Trust to Maximize Impact

  sustainablebrands.com - Emma Kemp

  Media exposure is a powerful tactic for amplifying messages and movements across business, politics, culture and academia -- proven over millennia to …