박준형

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How to combine Design Thinking and Agile in practice

“Innovation is no longer just about new technology per se. It is about new models of organisation. Design is no longer just about form anymore but is …

Why Product Thinking is the next big thing in UX Design

<i>Life’s too short to build something nobody wants…</i><p>When thinking of User Experience, we often think of a simple, beautiful, and easy to use feature-set …

Product Management

Usability Metrics – A Guide To Quantify The Usability Of Any System

A metric is a “system or standard of measurement” represented in units that can be utilized to describe more than one attribute. Metrics come in very …

The psychology behind Web browsing

When it comes to website optimization, even global enterprises with dedicated web teams can unintentionally trigger adverse behavior from visitors to their site if they don’t take psychology into account.<p>All day long, humans are trapped in an endless tussle for control of their surroundings, from …

Psychology

The Psychology of Simple

This post originally appeared on the Crew blog.<p>For a concept that we all understand, ‘simple’ is deceivingly difficult to pin down.<p>We may ‘know it when we see it’, but there’s more to what makes a product or website feel simple than just gut reaction.<p>In the words of Steve Jobs:<p>“Simple can be harder …

From Words To Action: Turning UX Into ROI

Your customers are speaking to you all time, providing no-holds-barred feedback—the good, bad and otherwise. But while comments from tweets, surveys, and other media channels tell volumes, it’s usually just the tip of the iceberg. There is a lot more going on in your business. The challenge is …

Testing Accordion Menu Designs & Iconography

Figure 1 - Animated gif of 7 landing page designs. Each frame represents a separate test conducted with 20 participants.Among UI patterns, the …

UX Design

User Experience and Credit Card Payment Forms

Everybody loves shopping, until you get to the checkout and have to swipe your credit card. This is not the most pleasurable part of shopping, is it? …