Saulius StAug 1‘The science of personalization’ and why it matters for your businessverified_publisherVentureBeat - Nick Mason, TurtlNowadays, all brands and businesses exist in the attention economy. Our digital experiences are so saturated with content that marketers need to be careful to ensure that their content gets the attention it deserves. Given most businesses spend up to a quarter of their marketing budget on content …
Saulius St5 Trends Shaping the Future of Digital Marketingbrafton.com - Ashlee SierraWhat does the future of digital marketing look like? Our guide explores the top trends that are reshaping digital marketing as we know it.
Saulius StHow to Develop Your Brand Personalitythebossmagazine.com - BOSS EditorialA brand without a personality won’t make it far in the super-competitive business landscape of today. Brands are elbowing their way to the front of …
Saulius StAre Lead Generation Days Over for B2B Marketers?cmswire.com - Chitra IyerIn the shift from lead-generation to revenue-generation models, leads are not the problem. It's what you get long-term vs. short-term. Continue …
Saulius St9 Public-Relations and Digital-Marketing Trends for 2022verified_publisherEntrepreneur - Elisette CarlsonThe most effective ways to drive awareness, sales and results for your brand. I've been hearing frustrated entrepreneurs and freelance publicists lament for weeks: "Getting media exposure for my brands has been tough!" From the rise of influencers to the consolidation and collapse of media outlets, …
Saulius StInfographic: It's Time to Rethink Baby Boomersverified_publisherAdweek - Eva KisAs the silver tsunami crests, marketers must learn how to speak to a more active and tech-savvy cohort. For those in the marketing world who have been …
