Satriyo

44 Flips | 5 Magazines | 3 Likes | 18 Following | 8 Followers | @satriyona | Is a blogger, brand strategist, graphic designer, marketing consultant, social media observer and part of Vordava. Follow me on Twitter @satriyona

The Rebirth of the CMO

The chief marketing officer role is undergoing a renaissance. Overly simplistic notions – “the people who do the advertising”– were based on stereotypes that never accurately reflected the range of responsibilities that many CMOs had. Those notions are even more outdated now.<p>Instead, the last few …

Susan Greenfield: 'I've always marched to the beat of my own drum'

I meet Susan Greenfield in a hotel room on Albert Embankment with a spectacular view across the Thames to the Palace of Wesminster, where she regularly appears in one of her public guises, Baroness Greenfield of Otmoor. It goes with her other roles as a scientist, writer, broadcaster, administrator …

A forest year - video

Once again, caturday has arrived, so I thought I’d take this opportunity to share a lovely time lapse video I stumbled across a few months ago. This video shares one person’s view of the seasons outside the window of his little cabin in the woods. Because I’ve watched this video a dozen or so times …

Ant Fight Creates Liquid With Properties Never Before Seen In Nature

Well, at least (ant) war is good for something.<p>There are not many creatures that can stand up to fire ants, nor their famously painful sting. Besides causing discomfort in mammals like humans (I've been stung, and it doesn't feel great), this venom has potent insect-killing powers, with the ability …

Stroke patients show promising signs of recovery after stem cell therapy

Stroke patients who took part in a small pilot study of a stem cell therapy have shown tentative signs of recovery six months after receiving the treatment.<p>Doctors said the condition of all five patients had improved after the therapy, but that larger trials were needed to confirm whether the stem …

Origami Robots Fold Themselves And Walk Away

A team of researchers from Harvard and MIT have developed a new kind of robot – one that’s capable of autonomously folding itself up into particular functional shapes and then going about its tasks.<p>“Getting a robot to assemble itself autonomously and actually perform a function has been a milestone …

Art Exhibit Featuring iPad-Mounted Tortoises Gets Slammed

A conceptual artist has attached iPads to the shells of three tortoises in the name of, well, art. Cai Guo-Qiang's exhibit, called "Moving Ghost Towns," is slated to start Saturday for the grand opening of the Aspen Art Museum's new building and run through October 5. The three African tortoises -- …

California lawmakers considering historic shift in groundwater policy

As California continues to endure a calamitous lack of water from the sky, the state could, for the first time, start to regulate water drawn from the ground.<p>Groundwater regulation has been politically poisonous since the state's founding. But lawmakers and Gov. Jerry Brown's administration are …

Water

Don't miss Sunday's supermoon -- with meteors!

SAN FRANCISCO — This weekend may prove eye-popping for sky watchers.<p>Sunday night brings a supermoon, when the full moon coincides with the moon's closest approach to the Earth during its elliptical orbit around us.<p>The full moon will appear 14% bigger and 30% brighter than when it is at its …

Aboriginal Fires Actually Increase Kangaroo, Lizard Populations

A paradoxical finding.<p>For thousands of years, Australian Aborigines have lit fires to help them hunt for animals like sand monitor lizards; burning the grassland helps expose the reptiles' holes. It doesn't exactly sound like a "sustainable" practice, but research has shown that these burns have a …

Genetic Biomarker Identified That May Predict Suicide Risk

Investigators from Johns Hopkins University School of Medicine have identified a unique modification to a gene linked to stress reactions that may potentially lead in the near future to a blood test to evaluate a person’s risk of attempting suicide.<p>Their findings were published July 30 in <i>The</i> …

5 Factors in Setting the Right Salary

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Setting the right salaries for your employees can be a tricky matter. Pay too little and it will be tough to attract the right talent. Pay too much and you’re not maximizing your workforce dollar. But finding that middle ground can be a …

Avoid These 5 Crowdfunding Mistakes

This story originally appeared on CNBC<p>Raking in $102,824 on Indiegogo in a campaign that ended July 3, the start-up Ambronite, maker of a drinkable organic "supermeal," achieved a goal that most crowdfunders would envy: It exceeded its $50,000 target by more than 100 percent.<p>"It was really exciting …

Future Franchisees: Don't Be Thrown by the Financial Disclosure Document

This story originally appeared on The Franchise King<p>The Franchise Disclosure Document, or FDD, as it’s more commonly called, is an important document.<p>You, the prospective franchise owner, will receive it once you’ve filled out a formal franchise application and have showed interest in the franchise …

Southeast Asia is the next hot spot for Japanese businesses (#StartupAsia preview)

Southeast Asia is rolling in money now – what Justin Hall, associate at Golden Gate Ventures, very aptly terms as ‘holy shit’ money. Certainly …

Indonesian government ramps up transparency efforts with new websites and online services

Indonesian startups don’t really talk that much about the government. Besides the annual tech competition INAICTA, a lot of people stil feel that the …

Malaysian government ponders whether to ‘shut down’ Facebook on account of 2,000 reports of abuse

A nasty prank on Facebook was the tipping point for the Malaysian government, who is now looking into the possibility of banning the social media …

Concrete Candleholders Inspired by Plumbing Pipes

Dutch designer Merel Bekking became inspired by the shapes of plumbing pipes while studying product design at the Art Academy in Utrecht. Instead of …

Know Your Customers by Living a Day in Their Lives

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>One of the most powerful ways to understand your customers, whether they're consumer or business customers, is to discover how they "work" and write it down, delineating a day in their life.<p>How do the potential end users of your product …

Marketers, Don’t “Join the Conversation” — Lead It

Why are some brands able to be at once both global and local — to successfully seize the energy of grassroots movements and at the same time leverage corporate assets on a massive scale — while others only come off as artificial and pandering?<p>The web did not invent community-driven brands – just …

4 Mistakes Marketers Make When Trying to Go “Viral”

Can we agree to kill the word “viral” – unless it’s referring to something that leads you to call a doctor, or download a security patch?<p>The problem with this term is that it suggests there’s something inherent in the content itself that makes it travel. The virus, once released into the wild …

Apple Hires Musa Tariq to Head Social Media Marketing

Apple gave its social media marketing department a boost with the addition of Musa Tariq as it new head digital marketing director, 9To5Mac …

Re/wind: Our New Instant Gratification Economy, Facebook Splits Its Mobile Apps and More

Also this week in Re/code, real-life Transformers and a chip that works like the brain.<p>We are now in the time of the Instant Gratification Economy, with companies like SpoonRocket, Uber, Seamless, Amazon and so on aiming to cater to our every need, as close to the speed of light as possible. Check …

COLORS

Project info<p>I am a Japanese and am weak in English.I appreciate your kind cooperation.<p>TITLE:"COLORS"<p>The themes of my work are the everyday and the familiar. What is familiar to me, however, could be new to the viewer. It could also be revelatory or something previously overlooked. It is the …