Sascha Lichtenegger

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To Maximize Your Website, Use 'Psychological Distance' to Your Advantage

6 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>One of the primary aims of consumer psychology is to understand the way individuals evaluate objects and events. Numerous studies have led to an understanding that evaluations and choices are driven not only by the quality and …

UX Design

Marina Bay Sands, Singapore

Warning to those with vertigo: The Singapore hotel’s nearly 500-foot-long outdoor infinity-edged pool will leave you dizzy. One of the world’s largest infinity pools, the 57th-floor Sands SkyPark sits on top of Forbes Travel Guide Recommended Marina Bay Sands’ futuristic three towers. The …

27 Jaw Dropping Works Of Street Art So Big They Will Never Fit In A Gallery

Sydney-based artist Fintan Magee is redefining street art.

The 10 Best Cars Designed by Bertone

Iconic Italian design house Bertone is reportedly on the cusp of bankruptcy. Its history includes some of the greatest automotive designs ever committed to sheetmetal. Let's revisit 10 favorites from the company's epic highlight reel.<p>Iconic Italian design house Bertone is reportedly on the cusp of …

30 Brilliant Test Answers From Smartass Kids

When a child’s answer to a question on a quiz or test is incorrect but clever, should they get credit for it? Here are 30 clever test answers that …

Map Of The Developing Human Brain Shows Where Problems Begin

A high-resolution map of the human brain in utero is providing hints about the origins of brain disorders including schizophrenia and autism.<p>The map shows where genes are turned on and off throughout the entire brain at about the midpoint of pregnancy, a time when critical structures are taking …

Death in 'Game of Thrones' Never Looked So Beautiful

You could say that the deaths in <i>Game of Thrones</i> are pretty important — many would call them central to the plot. They're shocking and gruesome, but …

Stick-On Circuit Could Put Your Phone On Your Finger For Pocket Change

Stand aside wristbands. The latest wave of stick-on circuits could make cheap, flexible electronics mainstream.<p>About a year ago, University of Illinois researcher John Rogers revealed a pretty amazing creation: a circuit that, rather than living on an inflexible board, could stick to and move with …

Nanotech

The Most Fabulous Houses Of 2014

Every year, the American Institute of Architects honors the best residential design in the U.S., recognizing, as the organization puts it, “good housing as a necessity of life, a sanctuary for the human spirit, and a valuable national resource.”<p>Today, the organization announced its 2014 AIA Housing …

British Columbia

DIY Drink Umbrellas

<i>Every other week, Anna Hezel talks about the innovations, decorations, and other quiet touches that make a party memorable.</i><p><i>Today: Bring the spirit of Spring Break to your next party with DIY drink umbrellas.</i><p>Whether or not you’ve managed to fit a raucous sunny vacation into your year so far, you …

The Cascade Flow

How 20 popular websites looked when they launched

From Google to youtube, from craigslist to flickr - how some of today's biggest sites looked back in the early days of their existence.<p>Remember the days when the word Google was not interchangeable with internet? Or when every site seemed to have a Netscape icon on it? Or when Flash was still …

10 Habits Of Highly Creative People

Writers' block? Go take a nap.<p>Composer Erik Satie walked roughly 10 kilometers from Arcueil to Paris every morning. Saul Bellow rode his mountain bike. Novelist Haruki Murakami keeps a famously intense running schedule, which he described in the <i>Paris Review</i>:<p><b>Whether it lets the mind wander, improves</b> …

Tremble at These Surreal, Sky-High Urban Roller Coasters

Six reasons why space tourism matters

It’s easy to dismiss plans to take paying customers into orbit as a pursuit for the rich. But our space correspondent explains how it could benefit all of us.<p>Right now, one of the most exciting space facilities in the world is a World War Two hangar in the Mojave Desert in California.<p>The wooden …

Space Travel

Devil's tower under storm