Sarah Pern

17 Added | 2 Magazines | 1 Following | @sarahpern | Keep up with Sarah Pern on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Sarah Pern”

An Epic Guide to the 21 Greatest SaaS Blogs

Discover 21 of the best SaaS blogs around, covering every aspect of growing a successful startup company, from marketing to investment, and beyond.

50 Content Marketing Predictions for 2014

As the longest running content marketing predictions source on the planet (I’m not kidding), I’m proud to announce our 2014 Content Marketing …

Online Content Marketing in 2014: 5 Big Shifts in Store

As we begin the new year, the predictions, assumptions and insights have trickled their way into the mainstream with everyone in the digital industry …

How to Steal Your Competitor's Social Media Followers

This story originally appeared on KISSmetrics<p>Social media is used to build brand ambassadors, drive traffic, and convert sales. While building a social media following can be very difficult, one way to speed up the process is to tap into a fan base that is already established - that of your …

Top 10

Jason Miller of LinkedIn Interview - The Rock & Roll of Social Media & Content Marketing

As Senior Manager, Content Marketing & Social Media at LinkedIn, Jason Miller is responsible for leading the content and social media marketing …

Value Proposition: How to turn a shiny new value proposition into a high-performing page

In this MarketingSherpa webinar, watch as Daniel Burstein, Director of Editorial Content, and Tony Doty, Associate Director of Optimization, both of …

Marketing Research Charts

by Daniel Burstein, Director of Editorial Content<p>We analyzed which MarketingSherpa charts from 2013 were most helpful to you, based on the number of …

The Domino Theory of B2B Content Marketing

“You don’t optimize a landing page or an email. You optimize the thought sequence of the customer.”<p>This is one of my favorite aphorisms from Flint …

Marketing Research Chart: Does email produce an ROI?

by Daniel Burstein, Director of Editorial Content<p>"Email marketing, even as basic as we did it in 2012, outperformed all other forms of online …

Whitepaper: Five tenets of modern marketing – 4 Analytics

Through a series of whitepapers Oracle Eloqua explores the five tenets of modern marketing. Number four is analytics.<p>Modern marketing is fuelled by …

Whitepaper: Towards customer centricity – Research, analysis and best practice

This whitepaper gives and overview of the results and key takeaways of a research project carried out by B2B Marketing in collaboration with EY to …

Resources :

5 steps to understanding your customer’s buying process

Free downloadable guide: How to map and design a killer customer journey<p>A clear understanding of how to effectively design and manage the customer …