Sarah Maloy

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Peter Thiel Says He Never Invests In A CEO Who Wears A Suit

Thiel, an early investor in many successful startups, including Facebook, Yelp, and LinkedIn, says his trick about suits saved him from making bad gambles on clever businessmen trying to compensate for weak products.<p>"Maybe we still would have avoided these bad investments if we had taken the time …

What Is Pinterest? A Database of Intentions

Evan Sharp, one of the co-founders of Pinterest, delves into what the wildly popular image-collecting site is really about, and what it's likely to do in the future.<p>In 2012, Pinterest broke out to become a wildly popular site and app for collecting media across the Internet. People pin photos into …

Social Media Strategy: How Much Time Should Planning Take?

<i>This post originally appeared on the Buffer blog.</i><p>I have a blog post to write. This blog post, to be exact.<p>And in the course of researching, outlining, writing, editing, and writing some more, I also have other hats to wear. Email marketing. Social media strategy. Blog promotion, blog design, and …

Do You Know When It's Time to Rebrand?

Companies often come late to the rebranding process.<p>Sales may not be up to expectations or growth has slowed. Often, companies tweak their …

Over 90 Percent of Marketers Are Not Confident In How They Are Measuring Content

<b>By Joe Lazauskas, Contently</b><p>Content marketers are incredibly uncertain about how they’re measuring the success of their content.<p>That’s the most striking takeaway from our new Contently research report, “A Crisis of Confidence: The State of Content Marketing Measurement.”<p>The content measurement …

How to Create Effective Evergreen Content

As of late 2013, there were two blogs being created every second. As if this weren't overwhelming enough, your precious piece of content competes …

Marketing

Now Hiring: 9 People You Need On Your Modern Marketing Team

What is the future of marketing roles? The rise of mobile devices, personalized marketing, and content marketing has definitely had had an impact in the way companies target their audiences. Consequently, CMOs are realizing the need for roles within their teams that adapt to these trends. The …

10 Tips for Optimizing Facebook Ads with Incredible Images

Images have never been more important in the world of social media, and even more so when talking about social advertising. When you’re investing in …

9 Informative Infographics To Guide Your Visual Content Marketing

Since visual content arrived on the scene back in 2012, it has showed no signs of stopping.<p>Best practices on social media sites like Facebook and …

Infographics