Networks, advertisers and tech start-ups have been trying to better engage consumers who increasingly play with their smartphones and tablets while watching TV. According to a TV industry study, they a
SMRTV Inc., the company that produces second screen TV service ConnecTV, has raised a $1.4 million in funding, according to a Security Exchange Commission document filed yesterday. A growing number of
While you're watching a giant lizard on your TV, "second screen" apps add an extra social and content layer to the experience. NEW YORK (CNNMoney) -- While you're on the couch watching American Idol, are
As viewers swipe contestants on and off the reality singing contest with Tinder-like ease, the app isn’t secondary–it is the show. Everyone wants you to open their app while you’re watching television.
The average American owns four devices and spends "60 hours a week consuming content on those devices." With consumers multi-tasking on a variety of device types and consuming all kinds of media, brands
If you let the rows of 3D and 4K displays lining the halls of CES paint a picture of the future of television, you'd be missing a vital component. Tucked away inside a pair of ballrooms on Sin City's Strip,