Social Business & Employee Advocacy

By sarahgoodall | Interesting posts, articles and research around Social Business, Social Selling and Employee Advocacy

Build Brand Authenticity By Making Your CEO Accessible

Brand authenticity is an essential part of marketing that simply can’t be overlooked in an era when public trust is at an all-time low in virtually every industry.<p>While the term “brand authenticity” has been around for decades, there are many reasons why it’s become more than a trendy term, …

Marketing

The Psychology Behind Social Media Engagement

Ask any seasoned marketer, and they'd agree: Understanding your customers is largely dependent on understanding how they think.<p>Your digital marketing …

Social Media Marketing

5 Top Tips to Get Your Senior Execs on Social Media

When it comes to being social, a business has to start with its leaders. At Tribal Impact, it’s our mission to increase employee advocacy in a way …

Social Media Marketing

How Your Sales Team Can Leverage Content Marketing to Close More Deals

How can you leverage your content at every stage of the sales process to close more deals?<p>Customers don't buy the way they used to. According to DemandGen's 2016 Content Preferences Survey Report, "More than half (51%) of B2B buyers rely on content now to research their buying decisions, and they …

Marketing

14 Tips To Successfully Publish Thought Leadership Content On LinkedIn

With 87% of users trusting LinkedIn as a source of information, according to a report by the professional social media platform, publishing on the site is a must if you want to maintain a strong online presence and become an authority in your niche. Mastering the site can be more of a challenge, as …

Leadership

The Power of Data-driven Content Marketing

<i>The following is a guest post by Oscar Waterworth. Oscar is a writer from Sydney and one of the editors at Bizzmarkblog. He frequently writes about</i> …

99% of Networking Doesn't Work, But These 6 Things Do

How to change your approach to networking for the better.<p>Building a network with intention and purpose is more critical than ever before. According to arecent <i>Harvard Business Review</i> article, 99 percent of any networking event is a waste of time. The trick is to focus on the one percent that isn't.<p>A …

Networking

How To Write A Stellar LinkedIn Summary

Several years ago, I posted an article on the three steps to writing the perfect LinkedIn summary. A lot has changed since then. LinkedIn has made many updates and revisions, and they recently launched an entirely new interface. In addition, the world of work has evolved even more into a place …

Employment

The Most Coveted Social Media Cake Recipe - Revealed!

Although social media strategies are gaining a stronger foothold in integrated marketing campaigns, more often than not, we find that b-to-b …

Employees Are More Than Workers; They’re Your Best Untapped Storytellers

When our CMO Will McInnes bestowed upon me the title of “quintessential Brandwatch employee advocate,” I puffed up with pride. “Who, me?!” I thought. …

Employee Engagement

Increase engagement

<i>This article and expertise was originally published on Business2Community.</i><p>Trust, attraction, and engagement… sounds like the recipe for a deep and …

Why Social Selling Isn’t Actually About Selling | LinkedIn Sales Solutions

<i>In a digital age where buyers are more educated and informed than ever before, the role of the sales profession has changed. The ability to manage</i> …

Selling

Dear Salespeople, The Only Way To Disarm Your Buyer Is With Content

I believe wholeheartedly that sales professionals have the best of intentions when wanting to speak with, and ultimately do business with, their …

How To Turn Social Comments Into Leads

In my role, I have a chance to talk to sales reps at every level, and across a wide variety of companies, daily. One of the common themes that always …

The Success of Your Social Selling Program Hinges on These 6 Metrics

Examine these 6 social selling metrics in order to evaluate the success of your program and make the most out of your social selling efforts.

Selling

Steps to Creating a First-Class Corporate Culture Your Company Will Thrive On

Corporate culture is more important today than ever before—find out how to cultivate a workplace environment rooted in motivation and productivity.

Corporate Culture

What Is Employee Generated Content (EGC) and How Does It Support Social Advocacy?

For Employee Advocacy to be mutually beneficial, employees should actively generate content for the program.

Marketing

Social Selling Fuels the Forbes Cloud 100 List | LinkedIn Marketing Blog

<i>Editor's Note: This post originally appeared on the LinkedIn Sales Blog.</i><p>Forbes recently published its second annual Cloud 100 list, highlighting the …

Selling

Selling at C-Level: A Sales Strategy for Reaching Executive Buyers [Case Study] | LinkedIn Sales Solutions

Right now, your sales operation may be running beautifully. All your processes are in place. Your team is full of talented sales reps. Sales are …

Determine

5 Important Employee Advocacy Statistics

Statistics

Social Media Advocacy: How to Build a Brand Advocate Program

While you can boast about your own product and service, social media advocacy is a better way to spread the word. It involves using third-party …

Social Media Marketing

How Micro-Influencers Are Challenging Outdated Models Of Employees' Social Value

Just a few years ago, companies endeavored to keep their employees off social media in any official capacity. Engagement was almost entirely the domain of the marketing department, with strict rules in place for staff. Some companies even went so far as to block social media domains from their …

Social Media Marketing

New Research: The ROI of Social Media Management Tools | Altimeter

Both the ROI of social media management tools and the practice of social business continue to be a moving target, propelled by innovation in new …

7 Ideas to Help All Employees Connect Better With Customers

Is customer engagement a source of never-ending conundrums for your company? Perhaps you are already doing it, but it has not always yielded positive …

What's the Difference Between Employee Engagement and Experience?

Are engagement and employee experience are at odds with each other, or has experience just replaced engagement?<p>We talk a lot about employee experience and engagement, but what does that actually mean and can the two work together? Is it just free meals and on-site yoga, or does it go deeper? In …

Employee Engagement

State of Workplace Communications: Companies Struggle to Reach Employees in Today’s Disconnected, Widely Distributed Workforce

Company communications platform <b>Dynamic Signal</b> recently released <i>The</i> <i>State of Workplace Communications</i> report, its first annual study of communication …

Why Mobile is Essential in Employee Communications

Once upon a time, mobile devices were the size of small bricks and used exclusively by the rich and famous. Today, over 75% of the American …

Is Facebook More Effective For Connecting With Buyers Than LinkedIn?

When it comes to connecting with buyers, which platform do you think yields better results—Facebook or LinkedIn?