Media Buying Hearst Magazines restructure sales and marketing to simplify media buyingthedrum.com - John McCarthy Hearst Magazines has restructured its corporate sales and marketing businesses to simplify media buying across its vast portfolio. The magazine brand …
Media Industry Vice may acquire Refinery29, bringing together two really different audiences and culturesNieman Lab - Christine SchmidtIn the latest digital media shimmy, Vice Media is now contemplating the assets of Refinery29, The Wall Street Journal’s Benjamin Mullin reported on Friday: Vice Media is in talks to buy women-focused Refinery29,
The Associated Press and Google are building a tool for sharing more local news — more quicklyNieman Lab - Christine Schmidt“We’re living in an age of journalism where people want to help each other and are prioritizing collaboration over competition. We want to seize on that in a way that ensures no matter who is in the newsroom
Apple blocks Facebook from running its internal iOS appsThe Verge - Tom Warren, Jacob KastrenakesApple has shut down Facebook’s ability to distribute internal iOS apps, from early releases of the Facebook app to basic tools like a lunch menu. A person familiar with the situation tells The Verge that
Advertising Industry Publishers like Vox and BuzzFeed seek broader TV and streaming content dealsDigiday - Sahil Patel Top digital publishers such as BuzzFeed, Group Nine Media and Vox Media have been active about developing and selling video series to linear TV …
WIRED LIVE roundupWired UK 2018. A lot happened: Facebook went before Congress for harvesting and sharing users’ personal data for use in political campaigning, marking what …
Media Industry How New York magazine thinks about having one paywall across multiple verticalsNieman Lab - Mollie Leavitt“We wanted to take these three different segments and treat them differently and be flexible enough to really target the people who are most likely to convert, rather than have a blanket rule across every
The Facebook Era is Overlinkedin.com There’s no Facebook Killer. There will be no single company or app that will take Facebook on and win. There’s no David to their Goliath. Rather, the …
Meredith’s Sale of Time Magazine to Salesforce Founder, Marc Benioff, and His Wife Is FinalizedAdweek - Sara Jerde It’s official: The Benioffs own Time magazine and its assets. The $190 million cash sale between Meredith, which acquired Time Inc. and the flagship …
Google's interest-focused Discover feed launches on mobile webEngadget - Jon FingasDon't be surprised if the Google homepage looks a little different on your phone. As promised back in September, Google is rolling out its reworked Discover feed on google.com (so far, only for the US)
Snapchat Helped Register Over 400,000 VotersThe New York Times - By CECILIA KANGWASHINGTON — Taylor Swift has nothing on Snapchat — at least when it comes to persuading people to register to vote. Snap, the company behind the popular social media service, said on Tuesday that it helped
The Washington Post’s Chief Revenue Officer Abruptly Leaves the CompanyAdweek - Sara Jerde After almost four years in the job, Washington Post chief revenue officer Jed Hartman is no longer with the company, company executives informed …
These Print And Digital Publishers Are Redefining What It Means to Be a Media Brand in 2018Adweek - Adweek Staff It’s been a remarkable year for journalism and storytelling, as legacy media outlets continue to find their new identities in this rapidly evolving …
Tronc changing name back to Tribune PublishingChicago Tribune - Robert ChannickTronc, the parent company of the Chicago Tribune, is changing its name back to Tribune Publishing Co. The Chicago-based company, which also owns the Baltimore Sun; Hartford Courant; Orlando Sentinel; Florida's
‘They’re attentive’: Inside Apple’s pitch to wary publishersDigiday - Lucia Moses You can’t blame publishers for being wary when a giant Silicon Valley tech platform comes to them promising big new audiences and (someday) a way to …
Twitter Allows Publishers to Monetize Their Organic Videos Worldwide via In-Stream Video AdsAdweek - David Cohen Twitter announced Monday that its in-stream video ads are now available to publishers’ audiences worldwide, rather than being limited to their home …
Snapchat will add Amazon product search, so you can buy products directly from the appCNBC - Salvador Rodriguez Snap on Monday announced a new visual search tool for the company's Snapchat app in partnership with Amazon. The visual search will allow Snapchat …
Meredith Sells Time Magazine to Salesforce Founder Marc BenioffAdweek - Sara Jerde About eight months after Meredith acquired Time Inc., the company announced it has secured new owners for Time magazine. The title will go to …
Inside the Revolution at Condé Nast InternationalThe New York Times - By ELIZABETH PATONLONDON — This summer, when Condé Nast announced it was merging the United States and international versions of its magazine Condé Nast Traveler onto a new single platform, and that it would be overseen
Are you sure that promoted article is still political content, Facebook?Nieman Lab - Christine Schmidt“Any human being that would put an eye on it would be able to say this is not political propaganda. This is really fair and well-documented journalism. It should not be confused.” It happened again: A
FlipboardIcon version of the Flipboard logo Warner Music Acquires Uproxx, Expands Editorial Offeringsmediapost.com - Melynda Fuller As publishers struggle to stay afloat amid a saturated media landscape, some are looking to unlikely partners. Case in point, last week, Warner Music …
New York Times Rides Subscriber Growth, but Customer Additions SlowThe Wall Street Journal. - Benjamin MullinNews publisher’s quarterly revenue edges up despite falloff in advertising Digital subscriptions continued to be the main driver of growth at New York Times Co. in the second quarter, but customer additions
Alexa will soon be available in even more carsEngadget - Mallory LocklearAmazon released its Alexa Auto software development kit on GitHub. Amazon is giving more automakers access to the tools needed to integrate Alexa into their vehicles' infotainment systems. The company
Apple kills app affiliate commissions, imperiling small publishersVentureBeat - Jeremy HorwitzApple generally releases its “bad” news late in the day, and its latest such announcement is particularly unfortunate: Effective October 1, it will stop paying publishers affiliate commissions for both
How publishers are capitalizing on Prime Day 2018Digiday - Max Willens Amazon Prime Day has officially risen to the level of Black Friday and Cyber Monday for American shoppers, leading many publishers to rush out …
Google Fined $5.1 Billion by E.U. in Android Antitrust RulingThe New York Times - By ADAM SATARIANO and JACK NICASBRUSSELS — European authorities fined Google a record $5.1 billion on Wednesday for abusing its power in the mobile phone market and ordered the company to alter its practices, in one of the most aggressive
How The Telegraph is reaching teenagers with news stories on Snapchat Discoverjournalism.co.uk - Marcela Kunova Snapchat, the multimedia messaging app, can be a priceless tool for attracting new audiences thank to its Discover function that allows users to see …
FlipboardIcon version of the Flipboard logo Google Announces A Measurement Partners Program To Strengthen Metricsmediapost.com - Laurie Sullivan Measurement. All marketers must face this challenge. Not only measure the impact of the message in search, display and video ads, but in a way that …
