Sara Clark

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Google Brings Retail Delivery Service to San Francisco Bay Area

Google announced on Wednesday that it will expand its same-day retail delivery service, Google Shopping Express, to cover all residents of San …

Are iPad POS Systems The Future For Retailers?

Earlier this week I scribed Why Retailers Need To Get Comfy And Cozy With Brand Ambassadors This Holiday Season which spoke directly to the need for those in the retail marketing space to engage and relate to their most valuable customers, AKA their brand ambassadors.<p>Well those same retailers may …

Why Retail Turnarounds Are Difficult to Pull Off

Buying shares of a company in the midst of a turnaround can be extremely lucrative if the efforts are ultimately successful. But if the turnaround …

The Major Retailers Most Threatened By Mobile Showrooming, And How They're Fighting It

The practice of "showrooming," or viewing an item in a retail store and then buying it online, has brought the e-commerce threat directly to bricks-and-mortar retailers.<p>Mobile raises the showrooming threat to a new level since price comparisons are available to shoppers immediately, as they make …

Online Retail Sales Are Down, And Why Some Retailers Don't Care

Question for you: If you’re retailer and you get a sale but you’re not sure where said sale came from, does it still make a sound? Does it still impact your bottom line? Depending on whom you ask, you may get a different answer to these questions for those in the specific marketing departments of …

You'll Be Surprised By Which Retailers Are Most Mobile-Centric (Hint: It's Not Amazon Or eBay)

Everyone talks about the threat of mobile shoppers to traditional retail chains.<p>But there's also a great opportunity. Bricks-and-mortar retailers like Target and Best Buy are actually pretty successful in attracting mobile audiences.<p>In fact, they beat Amazon in the proportion of their digital …

eCommerce