saptarshinath

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You're doing A/B tests wrong. Do this instead.

Taking A/B test results at face value goes against the fundamentals of experimentation.<p>A few weeks ago, I was in a meeting with a very senior product …

Product Management

So you’re the CMO of your own startup. What now?

Your cofounder and you have been dreaming of starting out on your brand new startup idea. As you divided up the responsibilities, you got to own …

Marketing

How to hire your first 10 employees?

<i>Hiring the right core team can get you to traction quickly.</i><p>First time startup founders often have a tough time hiring their core team – mainly …

Team Building

Hiring your first Product Manager.

Whether you are a startup founder or a legacy MNC trying to disrupt your existing processes, hiring a Product Manager can be a daunting task. There …

Product Management

How a 34-year-old turned $200 into a company he sold for over $10 million in a matter of months

Thirteen years ago as a broke college student, Trevor Chapman took a job selling pest control door-to-door to make extra money. Eventually, he …

eCommerce

Facebook killing your store traffic? Do these three things right now.

Advertisers have seen a noticeable drop in impressions and increase in CPC with Facebook recently. It’s not surprising given the platform is pushing …

Marketing

#FiveThings: Implementing Internal Process Changes

How do you feel when you've set up great SOPs and no one follows them? More systems fail due to people not following the processes that already …

Management

Three questions to help you build a Design Thinking approach

A lot of people talk about Design Thinking as a management principle that makes certain product designers special. Chances are that you already apply …

Product Management

Three steps to understanding your audience through Facebook.

There are less creepy ways you can use Facebook to understand your audience and help serve them better.<p>As a user, you’re probably reading a lot today …

Cambridge Analytica

Product Manager vs. Engineering Lead

It is easy for founders, CXOs, and commercial leaders to blur the lines between a product leader and a technical leader. Most outcomes of both roles …

Is machine learning overhyped?

I was having an interesting conversation recently with a product manager with extensive experience in data and analytics, who was vehemently against …

#5things to do to avoid algo-burn

Recently, LittleThings — an online publisher focused on inspirational content targeted at women — announced that Facebook’s latest algorithm shift …

#5things you must fix on your home page.

Regardless of the business you are in, the performance of your home page determines how users engage with your company. Companies that require an …

Startups

What’s your Product Stack?

The tools you use could increase your team's productivity, or drown them in red-tape.<p>If you ever watched Brooklyn Nine-Nine on TV (or Netflix), what …

Agencies are dying out, what should you do?

As I see it, digital marketing agencies are not set up for success. Every time I have used a marketing agency myself, it has been a stop-gap …

#5things to do when you launch an e-commerce store

Almost 90% of e-commerce stores fail in the first 120 days.<p>According to Chris Ducker's blog, 90% of e-commerce ventures fail. That alone is scary …

Playbuzz unveils a new editor for writing articles chock full of interactive content

Playbuzz helps online publishers make their content more interactive by adding elements like polls and galleries.<p>Until recently, those elements have taken the form of widgets that publishers can embed into their stories, but that’s changing with the launch of Playbuzz’s new Storytelling platform, …

Widgets

LinkedIn Lite launches as an Android app in India, coming to 60+ countries soon

LinkedIn, the social network for the working world with more than 500 million members that is now owned by Microsoft, is today taking its next step in its bid to court more users in emerging markets. The company has released an Android app for LinkedIn Lite, a pared-down version of its original …

Apps

EBay shares sink after posting financial results

EBay shares were down about 4 percent in initial after-hours trading, after posting second-quarter financial results.<p>But in terms of revenue and earnings per share, the company’s results were in line with expectations. According to Yahoo! Finance, analysts were forecasting an adjusted 45 cents EPS …

Investing

Sami Atiya from ABB says industrial robots will add jobs, not take them away

In and interview earlier this week at the TechCrunch Robotics Session held on the MIT campus in Cambridge, MA, Sami Atiya, president of ABB’s Robotics and Motion division, said he believes bringing robots into the manufacturing process actually adds jobs instead of killing them.<p>ABB certainly has …

The Future

5 Steps To Buying The Perfect Laptop

Are you looking forward to investing in a laptop? There is a wide variety of options in the market and trying to find the right one can get very …

Nokia 6: 5 strong reasons to buy the smartphone

Our much-loved mobile brand Nokia has returned and how! The once-exemplary smartphone brand is back in business, all thanks to the Finnish startup …

HP teamed up with Microsoft to build its latest flagship laptop

This isn't your typical laptop announcement post. The most interesting thing about the Spectre x360, HP's new flagship notebook, isn't its design, performance or even price. No, what's interesting about this laptop is that Microsoft helped build it. Over the course of a year and a half, the two …

Twitter, YouTube, Instagram work on stealth advertising

The answer, for Twitter, YouTube and Instagram, is to slip in some stealthy ads camouflaged to look like posts from listed contacts.<p>Each of the networks has in-house teams whose job is to think up ways to advise brands on how to sneak their marketing into members' feeds.<p>At YouTube, owned by Google, …

Advertising

HP teamed up with Microsoft to build its latest flagship laptop

This isn't your typical laptop announcement post. The most interesting thing about the Spectre x360, HP's new flagship notebook, isn't its design, performance or even price. No, what's interesting about this laptop is that Microsoft helped build it. Over the course of a year and a half, the two …

Consumer Tech

How to Market Yourself as a Thought Leader | Inc.com

Entrepreneurs are the new rock stars; the founders of startups are becoming just about as visible as the companies they create. In a culture that is obsessed with social media, reality TV, and crowdfunding, it makes sense that the public wants to connect with new brands on a personal level. And you …

Public Relations