E G Santosh

949 Flips | 1 Magazine | 83 Likes | 9 Following | 8 Followers | @santosheg | Keep up with E G Santosh on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “E G Santosh”

Is sugar really bad for you?

People who eat more sweets are at higher risk of type 2 diabetes, heart disease and cancer… but that may not actually be sugar’s fault. BBC Future investigates the latest findings.<p>It’s hard to imagine now, but there was a time when humans only had access to sugar for a few months a year when fruit …

Fructose

5 designer mistakes that drive clients mad

It takes time, skill and effort to build and maintain a strong, healthy client relationship. Getting it right is crucial, not just for the sake of …

Crazy Rich Asians director shoots poor short film on iPhone XS Max

Need more proof that the iPhone XS and XS Max are the most amazing cameras Apple’s ever made?<p>John M. Chu, director of the breakout hit movie <i>Crazy Rich Asians</i> was enlisted by Apple to shoot a new short film shot entirely on iPhone. This is the first time an A-list director has only used the iPhone …

Dance

Does Facebook Really Work? People Question Effectiveness Of Ads

Advertisers love Facebook. In fact, they pour money into it. The company's financial results say it all: Facebook raked in over $13 billion from ads just in the last quarter.<p>A new lawsuit is now asking a basic question: Are those ads working? The lawsuit, filed by InvestorVillage.com, claims that …

Advertising Industry

American Express Is Making Smart Branded Content Millennials Will Love

American Express is joining the custom branded content game, and their foray into the space looks promising.<p>Rather than “shouting” at the mass market …

Branded Content

Martin Sorrell’s New Business Plan: Cut Creative Agencies Out of the Loop Altogether

After overseeing some of the world’s top creative shops for more than three decades, Martin Sorrell no longer seems to think they play a crucial role …

Digital Marketing

Adobe looks to AI to lift customer experience business

For years, marketers have been trying to optimize the online shopping experience to better understand their customers and deliver more customized interactions that ultimately drive more sales. Artificial intelligence was supposed to accelerate that, and today Adobe announced enhancements to Adobe …

Tech Trends

From Prototype to Product: Ensuring Your Solution is Feasible and Viable

The end goal of a Design Thinking work process is to create a solution that is desirable, feasible, and viable. This means that your product or …

How to build a smart Brand Plan everyone can follow

<b>A smart Brand Plan gets everyone in your organization on the same page, all driving against the same vision, key issues, strategies, and tactics.</b> …

Building Stacks With Marketing Automation Platforms

<i>The first in a series of contributions from our friends at CabinetM.</i><p>When you have a large, brand-name marketing automation platform, do you need to …

Marketing

If You're Using this Word, You're Boring Your Customers

Hardly a day goes by that I don't receive at least one product announcement or press release that starts by with a statement that the writer is "excited" about something or other. Here are some real-life examples from my email inbox:<p>"We are excited to share our new website!""I'm excited to share …

Marketing

Infographic: 10 essential parts of highly ranked websites

When customers want to find you, are search engines offering your website as a top result?<p>Digital marketers and PR pros must pay keen attention to …

Marketing

These Free Online Courses From Google Will Boost Your Career No Matter What Business You're In

Google has a lot it wants to teach us. The search giant offers a massive number of online courses, many of them targeted to students or recent graduates through Grow with Google. Others will teach you programming languages or how to work with a specific technologies, or how to become an IT support …

Online Life

Harvard Study Reveals One Word Is the Secret to Being Likable and Emotionally Intelligent

Some things are so simple that we just can't help complicating them. Here's one area where you absolutely need to keep it simple.<p>As I've grown older and more experienced, the greatest of all lessons learned is how simple most things in life really are; and yet, how we try our darnedest to …

How to Write the Perfect Business Plan: A Comprehensive Guide

Thinking of starting a business? Here's the best step by step template for writing the perfect business plan for your startup.<p>Maybe you think you don't need a step by step guide to writing a great business plan. Maybe you think you don't need a template for writing a business plan. After all, some …

Most of AI’s Business Uses Will Be in Two Areas

While overall adoption of artificial intelligence remains low among businesses (about 20% upon our last study), senior executives know that AI isn’t just hype. Organizations across sectors are looking closely at the technology to see what it can do for their business. As they should—we estimate …

3 Reasons Why Storytelling Should Be A Priority For Marketers

When I started at Procter & Gamble, we had 30 seconds (at most) to engage and communicate with a consumer. The emphasis was on identifying the single most important idea that we needed to convey and then communicating that to consumers. When I left P&G to work for a catalog/online sales company, I …

Marketing

How I customize my Gmail to boost my productivity

Many people rely on email for just about everything — whether it's to communicate with your coworkers and friends or track the shipping of an order you placed for a client.<p>Email became even more of a vital tool for me once I joined the ranks of remote workers and started my freelance writing …

Samsung's Galaxy Note 9 Price Will Shock You

We know almost everything about the Galaxy Note 9. While it has problems, the good news is all Samsung’s best changes are about making things bigger. That is, until now…<p>Polish tech site SpiderWeb has discovered the cost of the Galaxy Note 9 and it confirms bigger is not always better because …

Galaxy Note

TV streaming services overtake pay-TV in Britain: Ofcom

LONDON (Reuters) - The number of Britons subscribing to TV services like Netflix, Amazon and Sky's NOW TV, has overtaken traditional satellite and cable TV for the first time, media regulator Ofcom said on Wednesday.<p>The shift in the way TV content is consumed caused the amount of revenue generated …

Pay-TV

The story of human evolution has just been rewritten (again)

Technology has a history almost as old as humankind. When humans first lived in Africa, they began creating tools made of stone, which started the …

The business of vacations

Ensconced in the luxurious observation lounge of a brand-new 168,000-ton ship, Meg Lee, chief marketing officer of Norwegian Cruise Lines, greeted me …

Historic blunders: 50 worst product flops of all time

Some product launches can be spectacular failures, and Google Glass, an eyeglasses shaped head-mounted device with smartphone capabilities, failed in such a manner several years ago. It was meant to be the first piece of technology to connect the typical consumer to augmented reality.<p>Google …

Prototyping in Design Thinking: How to Avoid Six Common Pitfalls

<i>The Design Thinking process cannot be done without prototyping and testing. However, for companies or teams unfamiliar with the Design Thinking</i> …

Influencer Marketing Is Going Mainstream With Facebook’s Upcoming Tool

The world’s largest social network just sent a clear signal that the future of advertising on its platform is in influencer marketing.<p>Facebook’s …

What you need to know in advertising today

As Business Insider reported a few weeks ago, AT&T has some bold plans for the TV ad industry. The telecom giant, following its recent acquisitions of Time Warner and AppNexus, wants to build a TV ad hub that is used by the entire industry.<p>That includes competing cable and satellite companies as …

Facebook buys ads in Indian newspapers to warn about WhatsApp fakes

As Twitter finally gets serious about purging fake accounts, and YouTube says it will try to firefight conspiracy theories and fake news flaming across its platform with $25M to fund bona fide journalism, Facebook-owned WhatsApp is grappling with its own fake demons in India, where social media …

Facebook is testing augmented reality ads in the News Feed

Facebook is giving advertisers new ways to show off their products, including with augmented reality.<p>At its F8 developer conference earlier this year, Facebook announced that it was working with businesses to use AR to show off products in Messenger. Now a similar experience will start appearing in …

Budweiser’s Cannes-Winning Search Campaign Has Been Hijacked by Another Brewer

As anyone who’s ever dipped a toe in SEO can tell you, search is a fickle friend. Just when you think you have a winning strategy to drive people …

Science Says The Opposite of Greed Is What Truly Leads to Happiness (Like Doing Any of These 6 Things)

The motto 'greed is good' is the antithesis of what research is suggesting will make you happier.<p>We've all heard this cliché growing up -- how "it's better to give than to receive." Whether you're gainfully employed, looking for work, retired, or living off an inheritance from your rich uncle, …