santosh pawar

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How to Ace an Internal Interview

You’ve put your hat in the ring for a new position at your company and you just got word that you’ve been selected for an interview. What could be easier than chatting with managers you already know? Piece of cake, right? Wrong. Internal interviews require the same rigor as interviews with an …

Data is Worthless if You Don’t Communicate It

There is a pressing need for more businesspeople who can think quantitatively and make decisions based on data and analysis, and businesspeople who can do so will become increasingly valuable. According to a McKinsey Global Institute report on big data, we’ll need over 1.5 million more data-savvy …

Pay Attention To Your Title

Don't be fooled, title matters, says career consultant Emily Bennington, author of <i>Who Says It's A Man's World: The Girls' Guide To Corporate Domination</i>. Right or wrong, your title is how people in and outside your organization judge your value to it, she says. Don't overlook it.

10 Ways You're Killing Your Credibility

Credibility is everything in the business world. It's hard to build but easy to destroy. And your success depends on it.<p>In the business world, your credibility is everything. It tells people whether they can count on you. It tells your customers, employees, bosses, and coworkers what they can …

Leadership

9 Ideas to Improve Your Company Culture

<i>The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young</i> …

The Mobile Shopping Life Cycle

Mobile is turning “path to purchase” on its head. One of the most time-honored marketing concepts, that notion that a customer takes a predictable journey toward a sales transaction (in its earliest definition, starting with <i>attention</i> to a product, then moving to <i>interest</i> in it, then <i>desire</i> for it, …

Good Leaders Don’t Use Bad Words

During a painfully dull futures workshop Down Under, a simple word change helped transform a stagnant discussion.<p>The facilitator, with a world-class flair for bafflegab and platitude, had asked the group to envision products customers might desire a decade hence. The conversation regurgitated …

10 Presentation Techniques You Can (And Should) Copy From Apple's WWDC Keynote

I look forward to Apple keynote presentations and product launches because, as a communication specialist, it’s hard for me to find a better role model for creating, designing, and delivering a presentation. The keynote at Apple’s Worldwide Developers Conference (WWDC) 2013 offers yet another …

Search

FORTUNE — Would you order groceries from Amazon? If you live in Los Angeles or the San Francisco Bay Area, that’s a question local residents could be asking themselves later this year.<p>According to a Reuters report, the company’s AmazonFresh service could expand to L.A. and the Bay Area by the end …

How to Get Others to See Your Potential

Overcoming people’s past perceptions of you isn’t easy. When I launched my consulting business seven years ago, I was astonished to find — years later — that acquaintances and even friends hadn’t kept up with my career transition. They’d ask about my past work in politics or nonprofit advocacy, …

How to Create True Customer Advocates

Who sells your products or services? This may seem like a silly question, the answer being of course, the sales & marketing team. But increasingly, the most important person selling what you’re offering is — your customer.<p>More specifically, your customer <i>advocates</i>. And, as buyers increasingly expect …

A Futurist Looks at the Future of Marketing

Digital marketing is evolving as fast as any other medium on our tablets, smartphones, Google Glass and beyond. To learn about what the future may bring to this marketing genre, we reached out to Gerd Leonhard, an author, strategic advisor, CEO of TheFuturesAgency, and someone whom <i>The Wall Street</i> …

How to Lead When You’re Not in Charge

For all of the books (thousands) written on leadership, individuals (millions) who have participated in leadership seminars and dollars (billions) invested in leadership development, too many leadership experts still fail to distinguish between the practice of leadership and the exercise of …

Seven Strategies for Simplifying Your Organization

<i>This post is co-authored with Lisa Bodell.</i><p>Over the past several years we have heard hundreds of managers talk about the negative impact of complexity on both productivity and workplace morale. This message has been reinforced by the findings of major CEO surveys conducted by IBM and KPMG [PDF], …

Which Behaviors Must Leaders Avoid?

If you want to empower, engage, or motivate others, don’t just focus on increasing your positive behaviors. Pay attention to what you need to <i>stop</i> doing as well. Why? Because people remember the bad more than the good. To quote from a previous HBR article, How to Play to Your Strengths, “Multiple …