Alfonso De Alba

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11 Branded Content Masterminds Who Are Elevating the Art of Marketing

Whether creating viral videos or bringing the potency of journalism to corporate content, each of the creators honored in this year’s Adweek Creative …

Advertising Industry

3 Resources to Help Beginners Become Professional Content Marketers - Copyblogger

“Da” was the first pronoun I used to refer to myself as a small child. I think I was trying to say “I,” but I overcomplicated the word.<p>At any rate, …

How to Immediately Gain Traction on Twitter (and Grow Your Business)

Twitter has changed the way your business interacts with consumers online.From daily conversations to marketing tactics, how and when you engage has …

How Online Marketing Will Change in 2016 | Inc.com

The world of online marketing is intricate and subject to continuous changes, yet it is thrilling for anyone who stays on top of new trends. Every year new technological and behavioral changes bring about a range of comprehensive transformations that are either embraced or snubbed by companies …

Hashtag backlash: marketing campaigns that turned into social media disasters

“Never profiteer off other people’s suffering.”<p>Dr Brent Coker, an internet marketing expert from the University of Melbourne, says that is the fundamental rule any marketing or advertising agency should stick to when promoting a brand.<p>“Don’t even go there,” Coker says. “But it’s surprising how many …

Public Relations

8 Tech Trends to Watch in 2016

More than once you’ve probably looked at some new digital or technological development and asked yourself, “How did we miss that?”<p>In order to chart the best way forward, you must understand emerging trends: what they are, what they aren’t, and how they operate. Such trends are more than shiny …

How one startup connects farmers and restaurants in Japan to eliminate food waste

<i>(By Takeshi Hirano, The Bridge) –</i> Tokyo-based startup Planet Table launched an online food ordering platform called Send in August, aiming to connect food producers and restaurant chefs directly.<p>When crop, dairy and livestock farmers register their data into the platform, consumers such as …

Converse: cómo transformar la actividad en redes sociales en experiencias de marca

Converse, en su intento por mantenerse en el mercado de las zapatillas deportivas, ha lanzado una nueva estrategia de marketing en la que <b>cede el</b> …

12 Social Media Tools from Social Media Marketing World

Social Media Marketing World (run by the team at Social Media Examiner) is the largest and certainly one of the best social media conferences …

The Ultimate Growth Hacking Sourcebook

Introduction.<p>What’s that? “Yet another compendium of Atari-era marketing tactics!” we hear you softly groan to yourself.<p>“Aren’t there enough guides …

¿Cómo planificar una estrategia de social media realmente efectiva?

Como ya sabes, tener presencia en Internet de forma efectiva es fundamental para garantizar el éxito de tu negocio. Pero además, en la actualidad no …

Talkwalker — A Treasure Trove of Social Media Insights

If you want to know about something on social media, you could search for keywords across many sites and try to track mentions, reach, sentiment, and …

Inside the Making of a Great Brand (Infographic) | Inc.com

Choosing a name and logo is often one of the first decisions entrepreneurs have to make before introducing their companies to the world. It's also one of the trickiest ones. Is it better to choose a name that's distinctive or one that seems pleasantly familiar? A design that's modern or one that's …

Inmortaliza tu marca en Redes Sociales.

En un entorno de negocios tan exigente como el actual, no contar con una personalidad bien definida es darle una ventaja a tus competidores. En el …

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The 28 Most Ironic Things That Have Ever Happened

Black flies in your Chardonnay, rain on your wedding day, a traffic jam when you're already late, and 28 other things that define irony.