It’s just business, right? Nope! Business is personal. And new research shows that brands that connect with buyers on a personal, emotional and human level are twice as effective as brands that try to
Let’s talk about pleasure. And let’s bring it to the workplace, forging a connection between good feelings and your company. But first, let’s make your intellect happy… then we’ll get to your emotions.
It is now just over half a year since I reviewed a large number of books that discuss in various ways the ongoing reinvention of management and presented my synthesis of the five interlocking principles
Earlier this week, the Financial Times published a pair of important articles that asked why leading business schools are still teaching one of the obsolete pillars of 20th Century management, namely,
People often ask me about storytelling in speeches – why should they go to the trouble to come up with good stories, what does it mean to tell a story, and how do you do it. They’re all good questions.
One month ago I landed with my family at the Hong Kong airport. I expect we’ll live here for three or four years, perhaps more. While here I am opening a branch office of my online marketing firm MWI,
During the last 15 years, we’ve studied when and why leading brands persist as leaders over periods ranging from five to 89 years. Four insights have been the most surprising to executives and investors.