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Santanu Borah
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It’s a Peach, Not a Stork! How P&G Recovered from Pampers Fail in Japan

It’s a Peach, Not a Stork! How P&G Recovered from Pampers Fail in Japan

asu.edu

Rookie mistakes may be common, but some are more costly than others. You know it’s bad when a corporate blunder becomes a case study in business …

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