sandrine werner

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7 Social Media Trends to Watch and Capitalize On in 2018

The trend is your friend.Why? Because trends often become the norm, and getting in early allows you to harness its power without too much competition …

Marketing

8 Actionable Instagram Marketing Tips

These tips will help you grow your social presence.<p>This story originally appeared on Buffer<p>At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I turned to social media studies.<p>I read through more than 20 …

17 business books everyone will be reading in 2018

As the year draws to a close and we catch up with the best business books of 2017, we're also looking toward what's coming up in 2018.<p>We've looked through titles that have already been announced for the new year and have highlighted the memoirs, career guides, and analyses we're most excited about.

Gary Vaynerchuk

Here's the No. 1 Thing You Must Do on LinkedIn in 2018

A market correction is coming, this one simple step could save your career.<p>With over 500 million users, you likely know what LinkedIn is and have a profile on the site. Unfortunately, many users of the platform feel a sense of unease about it. For good reason. Unlike other social media sites, this …

The 45 Best Podcasts for Entrepreneurs

These shows will help you hack your brain, invest wisely and find inspiration and motivation in unexpected places.<p>Running a business is daunting, and many entrepreneurs find themselves seeking mentors -- or better yet, wishing they had an experienced friend to dish all of their secrets. For those …

10 Best Movies of 2017

From WWII to the war on America's free press, a riot-torn Detroit to the Sunken Place – Peter Travers on his Top 10 films of the year<p>NOW PLAYING<p>10 …

Darkest Hour

7 Keys to Writing Killer Facebook Posts That Bring Clicks

<i>The following is a guest post by Lesley Vos. Lesley is a seasoned web writer specializing in text building and content architecture. Currently</i> …

What to Post on Each Social Media Platform: The Complete Guide to Optimizing Your Social Content

Social Media<p>Next Article<p>A Simple 3-Step Approach to Successful Social Media Advertising<p>Next Article<p>Alfred Lua<p>This story originally appeared on Buffer<p>Not all content needs to be shared everywhere. And not all content is suitable for every social media platforms.<p>It’s all right to post entirely …

6 Morning Routines That Are Hard to Adopt But Will Pay Off For Life

To start your day right, you've got to get into some good habits.<p>The early birds will inherit the earth.<p>At least that’s what a 2009 University of …

Time Management

Stop Spending So Much Money on Lead Generation and Do This Instead

Always chasing sales, leads and customers is not the way to grow a business.<p>You're tricked into thinking you want more sales, more leads and more customers.<p>But, you don't want more sales -- you want more profit. You don't want more leads -- you want more calls. You don't want more customers -- you …

One of Tinder's First Employees Explains 5 Marketing Musts as You Grow From Startup to Global Empire

Here are five marketing constants that can help every brand be successful, no matter how big or small.<p>As one of Tinder's first employees, I've had the good fortune of watching the company evolve from a passion project to a global powerhouse.<p>Although initially the app spread across the country …

78 Airbnbs That Will Blow Your Mind (Not Your Budget)

There are holiday rentals, and then there are holiday rentals so unique, they’ll make you laugh and squeal with excitement. And, while Airbnb has …

#10 Best Books Every Aspiring Entrepreneur Must Read

The world's richest people - whether Bill Gates or Warren Buffet - swear by their reading list and Gates even releases his list for the year<p>Startup Mentor, Leadership Coach and Author<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur India, an international …

Self-improvement

Promote Healthy Gut, Fight Inflammation & Other Incredible Reasons...

When something isn’t quite right inside, your body gives you a heads up.<p>Bloating is one way that your body tells you things aren’t running smoothly …

Wellness

10 Things Healthy, Fit People Never Ever Do. Healthy Routine Is...

Habits greatly determine the size of our waistlines and health. And it’s clear that lean folks have different habits compared to overweight ones. In …

Nutrition

5 Eating Habits You Have To Avoid Before Going To Sleep!

<b>Feeling tired but can’t sleep?</b> You might not realize that your eating habits could be to blame, as the foods we do (or don’t) eat can mess with our …

Boil Lemons And Drink The Liquid As Soon As You Wake Up… You Will...

The way you start the day is exceptionally important for the way you live your life. Drinking warm water with lemon in the mornings is a popular …

Alternative Medicine

How to quit sugar this year: 'It's a lifestyle change, not a diet'

Week four is when most people experience a crash, and mine is monumental. But by week six, I’ve come through the other side<p>• From getting stronger to writing that novel – how to achieve your goal<p>It’s Monday night, and I’m clutching an eight-pack of mini Kellogg’s cereals in the queue of my local …

4 Signs It's Time to Let Go of That Idea You Thought Was a Winner

Success requires that you never give up. Success also requires you stop kidding yourself about what isn't working.<p>Writer, Consultant, Freedom Advocate, Lifetime Entrepreneur<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>It starts off simple. It can be an idea, a new strategy, a new …

Business Strategy

These 15 startups didn't exist 5 years ago — now they're worth billions

For the purposes of this list, Business Insider asked PitchBook Data to pull a list of US-based companies that were founded in 2012 or later — since we're nearing the end of 2016 — and that are private tech companies with a valuation of north of $1 billion.<p>We then ranked them from least to most …

Venture Capital

The 11 Best Social Media Automation Tools For Content Marketers

Social media takes time, and finding the head space to consistently do it well over and over again is challenging.<p>That’s why social media automation …

Marketing

Behind the Scenes: How We’ve Built a $5M/Year Business in 3 Years With Content Marketing

We’re pulling back the curtain on three years of intensive learning and doing.<p>Last Thursday, I shared the story of how our startup almost died.<p>We …

Marketing

27 Books These Successful Executives Say Inspired Them the Most

Whether you flip pages, tap an e-reader or listen to audio, these inspiring titles are worth your attention.<p>Whether you flip pages, tap an e-reader or listen to audio, a good book can be a perfect companion, relaxation aid or source of inspiration. Check out these quotes from more than two dozen …

McDonald's is embroiled in a social-media nightmare after a sexual video featuring McChicken goes viral

A very graphic video of a man engaging in a sexual act with a McChicken sandwich went viral over the weekend. The video, and people's responses to it, helped propel #McChicken to the position of a top trending topic on Twitter and Facebook on Sunday evening and into Monday.<p>Of course, as more people …

Trends

17 Mistake That Kill You at Startup: How to Avoid Them

Startup<p>In the Q & A period after a recent talk, someone asked what made startups fail. After standing there gaping for a few seconds I realized this …

Haute Couture begins in Paris today - so who buys the million pound dresses that can take up to 700 hours to make?

Get clued up about the lavish world of couture style as Paris Haute Couture Fashion Week kicks off today, with Christian Dior, Chanel and Valentino set to present their fairytale offerings later in the week.<p>So what is the definition of Couture?<p>Haute Couture literally translates as 'high sewing' …

Here's What I Learned When I Quit My Own Business

Small business specialist & founder of Excellence Expected<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>I remember the day well. July 14, 2009 -- less than one year after I set up my first real business, I quit.<p>Nine months earlier, I'd set up my design and digital business by …

Entrepreneurship

The Real Reason It’s So Hard for Startups to Find Investors

<i>The Entrepreneur Insiders network is an online community where the most thoughtful and influential people in America’s startup scene contribute</i> …

Gary Vaynerchuk: "Entrepreneurs, You're Doing It Wrong"

If you love entrepreneurship, wine, or social media, you also love Gary Vaynerchuk. The "wine guy" helped grow his father's wine business from 3 million to 60 million in just 5 years, with the help of an innovative wine tasting YouTube show launched in 2006. The daily show grew his personal brand, …

This Entrepreneur Created a Global Café Franchise as an 'F You' to Starbucks

Maria De La Croix has a fine arts degree and an advertising background, and she lives in Stockholm, Sweden -- unlikely characteristics for a Silicon Valley-backed founder. But she does embody the region's status-quo-disrupting ethos.<p>Two years ago, the 27 year old applied for a barista job at a …

Entrepreneurship