Sandra Dee

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Sony cuts profit outlook by 40 percent despite strong smartphone sales

Sony made an operating profit of ¥14.8 billion ($151 million) in the second quarter of its fiscal year, as strong smartphone sales and a weak yen partially offset poor performance in the entertainment division. The company's mobile division brought in ¥418.6 billion yen ($4.27 billion), a 39 …

BlackBerry’s Busy Weekend of Shareholder Lawsuits and Buyout Chatter

If it seems as though things couldn’t get any more difficult for the beleaguered Canadian smart phone company BlackBerry, they appeared to do …

Apple's Most Important Branding Lesson For Marketers

Of all-important branding lessons markers can learn from Apple, one stands out: branding begins on the demand side of the market.<p>In essence, consumers, their emerging needs, their wants and desires, their quest for a better life; and the binding constraints that determine their decision to buy the …

Digital devices give a big boost to book reading

That's good news for authors, publishers and readers, but not for traditional stores.<p>In an age of countless digital distractions, a significant number of Americans, especially those ages 18 to 40, report they are reading more books thanks to their e-readers and tablets.<p>A national poll of adults, …