Sander Gijsbrechts

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84% Of Enterprises See Big Data Analytics Changing Their Industries' Competitive Landscapes In The Next Year

87% of enterprises believe Big Data analytics will redefine the competitive landscape of their industries within the next three years. 89% believe that companies that do not adopt a Big Data analytics strategy in the next year risk losing market share and momentum.<p>These and other key findings are …

The secrets of the world’s most valuable brands

en_GB<p>article<p>This year’s BrandZ list of the 100 most valuable global brands sees Google knock the crown off long time holder Apple, Ford make a …

Marketing

The winning straplines that stand the test of time

en_GB<p>article<p>Car rental brand Avis is resurrecting its famous 1960s ‘We try harder’ strapline for its first above-the-line campaign for almost 50 …

Marketing

Apple gets down to business with IBM

en_GB<p>article<p>Apple and IBM have formed a global partnership which will see the two companies co-develop business apps for iPhones and iPads, a move …

IBM

7 Lessons Learned While Content Marketing for an Early-Stage Startup - Copyblogger

If you’re marketing for an early-stage startup, every second counts.<p>Any mistake is a massive setback.<p>Setbacks ultimately lose potential …

Marketing

Ultratext Is A Simple GIF-Making App That Works With iMessage

There’s nothing more obnoxious than texting someone who doesn’t respond (at least somewhat) promptly. And their excuse? “<i>Sorry, I didn’t see your text!”</i> Ha, no more, my so-called friends, no more! A new app called Ultratext will help get their attention by letting you easily create colorful, …

Seven Things to Spark Your Prospects' Curiosity and Win Sales

Since the first salesperson was selling stone wheels thousands of years ago, a salesperson's favorite word was—and always will be—"Yes."<p>However, I …

The One Thing You Need To Stop Doing To Become A Great Communicator

Caroline Kennedy was making a run for the US Senate in 2008. The daughter of the late President John F. Kennedy was a front runner to represent New York. After being accused by the media of dodging questions, Kennedy agreed to a sit down interview. The result was disastrous. According to an article …

6 Steps to Nurturing the Sales Funnel with Social Media - Jeffbullas's Blog

For about as long as goods have been sold, businesses have tried to engage customers through various levels of interest in what has long been …

Customer Experience