Samarth Shrivastava

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The Scary Truth About Online Ad 'Viewability'

Last week Google matter-of-factly reported that it has come to realize thanks to “the advancement of new technologies” that many display ads that are served are not actually seen by a user. In recent study of Active View data by Google, it said in a blog post, it found that 56.1% of all ads served …

5 Hearty Soups and Stews to Warm You Up

If you're in need of a little pick-me-up, these soul-satisfying soups are just the ticket. You can make this smoky chickpea lentil soup with ingredients you likely have on hand -- and it's ready in 30 minutes yet tastes like you spent all day in the kitchen.<p><b>1. White Chicken Chili</b><p>I've tried many …

Recipes

This Is What Chicken McNuggets Are Made Of, According To McDonald's

Watch at your own risk.<p>It's something you've probably wondered far too often when chowing down on McDonald's Chicken Nuggets -- what are these actually made of? Is there even chicken in here?<p>According to McDonald's, the answer is <i>still</i> yes, as stated in yet another video in the fast-food chain's …

5 Fears You'll Need to Conquer Before Starting a Business

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Entrepreneurship is treacherous ground. You’ll face great risks, from the inception of your company through the growth stage, and even as you stabilize and gain momentum. If you’re going to be successful as a business owner, you need to …

10 things the beer industry won’t tell you

<b>1. People drink less beer than they used to</b><p>Here’s something for beer fans to say cheers to: The majority of Americans live within 10 miles of a …

Google Is Now Beating Apple In This One Key Sector

Google is moving toward the head of the class.<p>The search giant shipped more of its cheap Chromebook laptops to U.S. schools in the third quarter of …

Dipping Into India, Dunkin’ Donuts Changes Menu

Adapting to Local Tastes, Chain Downplays Doughnuts, Adds Veggie Burgers<p>NEW DELHI—Diksha Sharma visits her neighborhood Dunkin’ Donuts three times a week but has yet to buy its doughnuts or coffee. The 23-year-old publicist goes there for the burgers.<p>“I don’t think anyone would come just for a …

Dunkin' Donuts

Uber Data Show How Wildly Driver Pay Can Vary

If average Uber driver earnings seem impossible to pin down, it might be because they can’t be. Uber claimed its New York City UberX drivers earn a median of $90,766 a year. Slate couldn’t find even one driver who made that rate. Then, in a numbers-heavy breakdown of 11 random New York drivers, …

Why Uber’s renegade growth strategy must change

Online car-booking company Uber has recently lurched from one public relations crisis to another, culminating in bizarre comments by an Uber …

Breakfast Menu Switch Has Food Makers Scrambling

Consumer<p>It's no secret that Greek yogurt's popularity is on the rise and consumers are increasingly losing their appetite for cereal. But recent data show the trends are picking up speed and creating major headaches for some of the companies behind America's best-known breakfast brands.<p>General …

The 10 Things In Advertising You Need To Know Today

<b>1. To get yourself in the Black Friday mood, look at five ways retailers trick you into spending more money.</b> Department stores have you all figured out.<p><b>2. The European Parliament has passed a historic vote to break up Google.</b>The EU doesn't actually have the power to break up the company, but it …

The Internet Is Not Just Another Advertising Channel

<b>Advertising Agencies Have Got It All Wrong.</b><p>It seems like an easy cop out. In fact, one could argue that it's the most simple thing for a traditional …

Thanksgiving Leftovers: Breakfast Burrito Edition

I don’t know if it’s that my family has always made a smaller-than-average turkey or that we have exceptionally large appetites, but we’ve never wound up with an overload of Thanksgiving leftovers. There's enough for one dinner of plain old leftovers, then sandwiches, and then it’s gone, with no …

Mashed

Dried, chewy bananas are every health food trend in one snack

For the next trendy health food, look to Brazil: It’s where the coconut water craze came from, after all. And those acai berries that supposedly turn whatever dishes or drinks they touch into disease-fighting, anti-aging miracle remedies? They’re Brazilian, too. And so is Caue Suplicy, the CEO of a …

Lessons From Burning Man on How to Unlock Creativity and Think Big

If you aren’t already an entrepreneur, you may become one by the time you leave Burning Man -- in some shape or form.<p>You won’t make money in the desert; the exchange of money isn’t allowed at the annual, weeklong arts festival held in Nevada’s Black Rock Desert. But you will have created something …

Airline food getting healthier on most carriers, study says

When you are traveling 550 mph at 35,000 feet in the air, your food choices are pretty limited.<p>The good news is that the overall trend in airline food is improving, with one of the world's largest carriers making huge strides toward healthier food over the last year.<p>That was the assessment from …

Supermarkets, once the envy of business leaders, are in danger of being left on the scrap heap

Britain's largest supermarket chains have taken a battering in a poll which lists Britain's most admired companies, while discounters rise up the rankings<p>It’s been a trying year for retailers – not least, Britain’s supermarkets. The country’s 'big four’ grocery chains have lost ground to cheaper …

Neil DeGrasse Tyson Separates Fact From Fiction In 'Interstellar'

As you may be aware, there's a hot new space movie now in theaters — <i>Interstellar</i>. Here's the premise: It's just a little bit in the future, conditions have become pretty horrible on Earth and some astronauts head out in search of a new planet for humans to inhabit.<p>Astrophysicist Neil deGrasse Tyson …

Under Modi, Israel and India forge deeper business ties

TEL AVIV (Reuters) - At the UN General Assembly in New York last September, Israeli Prime Minister Benjamin Netanyahu set aside time for a critical meeting. But it wasn’t President Barack Obama he was keen to see. It was Indian Prime Minister Narendra Modi.<p>Since Modi came to power in May, ties …

The failure of One World Trade Center

We did it.<p>Thirteen years after the towers fell, One World Trade Center has risen in their place. The massive, glass-panelled skyscraper, which welcomes its first tenants this week, restores the balance of Manhattan with an exclamation point at the southern tip.<p>Born of politics and compromise, the …

Skyscrapers

The local beer fighting off competition in India

When it comes to beer, Indians like it strong.<p>The most popular choices have alcohol levels between 6% and 8% and international brewers have launched powerful drinks to compete with local favourites.<p>The BBC's Simon Atkinson finds out more about Hayward's 5000 - a local beer fighting off that …

Domino’s Pizza crowdsources its menu

The Fisherman’s Dirty Wife — a pizza topped with anchovies, spinach and chili lime drizzle — might not be to everyone’s taste. But it is among tens …

The ChronodeVFD Resurrects Old Displays For A Cool New Watch

I am, as you may know, a sucker for watches that use older display technologies (see also Nixie tubes). For example, this cool watch by freelance engineer John De Cristofaro uses a vacuum fluorescent display tube, an early form of digital display that cast a bright blue light and was first used in …

Nestle sales under pressure

Weakness in Asia took a bite out of sales growth at Nestle which fell 3.1 percent in the first nine months of this year.<p>The world’s biggest food group said along with slowing growth in emerging markets it was feeling pricing pressures in Europe.<p>The maker of KitKat and Nescafe additionally listed …

Apple killed Finland's two biggest industries, says Prime Minister

In the early 00s, Finland's two biggest industries were paper manufacturing and cell phones, led by the then-dominant Nokia. A decade later, both industries are in trouble — and as the country's prime minister suggested in a recent interview, Apple might be to blame in both cases. "One could say …

Microsoft's CEO Wasn't the Only Male Exec to Say Something Clueless About Women This Week

Yesterday, Microsoft's CEO said something really wrong about women. But he's just one of a number of tech executives to make similar gaffes in the …

Mobile advertising is exploding and will grow much faster than all other digital ad categories

Historically, there has been a big disparity between the amount of time people actually spend on their smartphones and tablets (significant and growing), and the amount of ad money spent on the medium (still tiny).<p>But BI Intelligence expects that this gap will narrow substantially, as enthusiasm …

Mobile Advertising

Modi seeks to revive India's 'zombie factories', not abandon them

KANPUR India (Reuters) - At British India Corporation’s textile factory in northern India, four men sit in a control room watching computerized gauges eight hours a day. When they are done, another group takes over, and then another, for 24 hours a day – much as they might at any major industrial …