Samantha Salanitro

13 Added | 1 Magazine | @samsalanitro | Keep up with Samantha Salanitro on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Samantha Salanitro”

How Hotels Are Failing to Take Advantage of TripAdvisor

In its latest report, “Luxury Hotels: Regional Search Strategies,” New York-based brand consultancy L2 suggests upper upscale and luxury hotel brands …

Hospitality

Search Isn't Just on Search Engines Anymore, and Google Knows It

Google used to own search. Now 65% of consumers start searching for products on Amazon or other retail sites – bypassing search engines completely. …

Travel Corporation CEO Sees Better Storytelling as Key to Millennial Travelers

The Travel Corporation, which operates a portfolio of more than 25 branded packaged travel operators, faces a challenge in marketing to its next …

Understanding Instagram and Snapchat User Demographics

<i>Last week we launched the latest report in our Skift Trends Reports service, Snapchat and Instagram Strategies for Travel Brands.</i><p>In this report, we …

Hospitality

Travel Brands Are Spending More to Advertise on Social Media

Many travel brands are loading their social media channels with user-generated content and influencers to inspire conversations with travelers, but …

Club Med Targeting Affluent Millennial Families in Bid to Redefine Its Brand

The legacy brand Club Med has been around for more than 65 years and its image remains outdated in the eyes of many.<p>At one time, according to Julia …

The Unreal Thing: Faux Heritage at Disney

<i>in Amusement Parks, Fall 2016, History, Marketing</i><br>October 3rd, 2016<p>By Bradford Hudson<p>Almost everyone understands that fantasy is integral to the …

Smart Hotel Brands Are Already Thinking About Generation Z

In an increasingly competitive hospitality space, it pays to be well ahead of the game when it comes to cultivating loyal customers—even if some of …

For Hotel CEOs, Understanding the Magic Behind Branding Has Never Been More Crucial

Last week, many of the big players in hospitality converged in New York City to make huge investment deals and hobnob with their colleagues. And when …

Hilton's Newest App Feature Ups the Game in Guest Personalization

Hilton Worldwide is testing out a new mobile app feature that brings <i>Minority Report</i> to life.<p>Relying on Wi-Fi, beacon technology, and GPS, this new …

Hospitality