Samantha Mac Donald

30 Added | 7 Magazines | 16 Likes | 6 Following | 10 Followers | @sammymacdonald | @Esri Writer/Storyteller (Health/Human Services & Nonprofit) | Animal & Yoga Lover | @USC Trojan 

I do this simple meditation on my walk to work each morning and it's had a huge impact on my life

Meditation has had a huge effect on my life in many small ways. ABC news anchor Dan Harris said it best in his amazing book on mindfulness, it sort of makes you "10% happier." And that's wonderful. I'm only a few months in and can't say I'm 10% happier, maybe 5, but I'm on my way!<p>My regular form of …

Meditation

6 Linking Techniques That Will Help Your Content Get Ranked, Found, and Read

Content marketing and SEO live in parallel universes. Great content is usually optimized for search simply by the nature of its high quality and …

Marketing

Adelphic CEO: Goodbye to multi-channels, hello to people-based marketing

It’s a multi-channel universe and you need a multi-channel strategy.<p>That’s a refrain you hear from many marketers and their tech vendors as smartphones, tablets, wearables, connected cars, and connected TVs get added to the traditional advertising outlets of computers, regular TVs, and print.<p>But …

AdTech

This man is considered one of the creators of advertising and public relations

While no single person can claim exclusive credit for the ascendancy of advertising in American life, no one deserves credit more than a man most of us have never heard of: Edward Bernays.<p>I first encountered Bernays through an article I was writing on propaganda, and it quickly became clear that he …

U.S. Presidency

This 8-step process will change the way you read forever

Other luminaries who have lived a thousand lives include SpaceX and Tesla CEO Elon Musk, who believes that reading is the fastest way to learn.<p>The members of Chromeo spend most of their time in the library, while business magnates Warren Buffett and Charlie Munger frequently spend entire days …

Productivity

Why Startups Love Moleskines

Last summer in Toronto, I found myself at a Demo Day, one of those tech-industry events where eager representatives of a dozen startups bound onto a stage and spend five minutes selling their visions of a utopian future expedited by antibacterial screen wipes that will change the world (something …

5 Steps For Maximizing LinkedIn's Blogging Feature For Personal Branding

When LinkedIn added a blogging platform (a.k.a. long-form posting) as a way to keep members coming back – they changed the mindset of those who only visit LinkedIn when something major happens in their professional lives. Influencers, who were selected by LinkedIn, published thousands of posts that …

Marketing

Esri Joins International Partnership to Enhance Climate Resilience in Developing Countries

Mobilizing GIS to Boost Climate Resilience

<b>How understanding the geography of climate change protects your health</b><b></b>From droughts and tsunamis to heat waves and earthquakes, extreme weather and …

Sustainability

Human Health and Climate Change App Challenge Launched

Esri unveiled its Human Health and Climate Change App Challenge, calling on the worldwide GIS community to create apps that help communities …

ArcWatch | Craft Your Best Story Map

Craft Your Best Story Map<p>Enter Esri's Storytelling with Maps Contest<p><b>What:</b> Storytelling with Maps Contest <b><br>When:</b> Now through June 8, 2015 <b><br>More</b> …

Mapmakers Invited to Submit the Best of the Best

Mappers everywhere who harness the power of geographic information system (GIS) technology to tell their stories can now enter Esri’s Storytelling …

GIS

There Are Risks to Mindfulness at Work

Mindfulness is close to taking on cult status in the business world. But as with any rapidly growing movement—regardless of its potential benefits—there is good reason here for caution.<p>Championed for many years by pioneering researchers such as Ellen Langer and Jon Kabat-Zinn, mindfulness is a …

How Steve Jobs' Acid-Fueled Quest For Enlightenment Made Him The Greatest Product Visionary In History

You can see it in the Jobsian products that now surround us: the MacBook, iPhone, and iPad.<p>They may not be the most technically powerful devices in their class — any Android nerd will gladly bash the iPhone 6's resolution— but they have the cleanest lines, the most exquisite user experience.<p>It's …

Tim Ferriss

How to overcome distraction, seize the 'meta-moment' and do the right thing

Benjamin Franklin was in his early 20s when he embarked on what he called his “bold and arduous project of arriving at moral perfection.” He set out 13 virtues including order, industry, sincerity and humility, and made a chart in which he tracked each virtue for a week at a time and marked his …

Mindfulness

How Not To Have A Meltdown in 2015

A panel on mindfulness, meditation, self-care and mental health.<p>This is a transcript of TheLi.st panel, “How Not To Have A Meltdown in 2015" at Knoll …

21 rules for content marketers

Content marketing has grown up and no longer deserves a seat at the kids’ table.<p>While it's something that successful brands do well as part of an …

Mindfulness Exercises Improve Kids' Math Scores

In adults, mindfulness has been shown to have all kinds of amazing effects throughout the body: it can combat stress, protect your heart, shorten …

How A Media Star Found Mindfulness After A Meltdown In Front Of 5 Million Viewers

Some of us find mental clarity in quiet solitude. Others do it in front of a television camera.<p>After Dan Harris, then an ambitious rising star at ABC’s news division, was left panting for breath during an on-air panic attack on <i>Good Morning America</i> in front of 5 million viewers, he realized that his …

Why You're Not Seeing Those 'Charlie Hebdo' Cartoons

Wednesday's attack at the Paris office of the satirical weekly <i>Charlie Hebdo</i> is thought to have been the work of killers who believe cartoons can be so offensive that they justified the murder of 12 people.<p>News organizations and people around the world obviously believe the opposite — that no one …

Je Suis Charlie app quickly hits App Store after email to Tim Cook

A Je Suis Charlie iPhone app rolled out to the App Store Sunday, after its creators personally emailed Tim Cook to ask for a prompt App Store …

Marketing

What Happens to a Woman's Brain When She Becomes a Mother

From joy and attachment to anxiety and protectiveness, mothering behavior begins with biochemical reactions.<p>The artist Sarah Walker once told me that becoming a mother is like discovering the existence of a strange new room in the house where you already live. I always liked Walker's description …

Pregnancy

Brands Lost Big With Content Marketing in 2014 -- Here's How to Recover This Year

With 2015 well underway, I wanted to look back at the winners and losers in content marketing from the past year. But as I started compiling my data, I saw a surprising trend emerge. The companies that killed it with content were smaller, fast-growing businesses while more Fortune 500 brands failed …

Marketing

90% of Americans more likely to trust brands that back social causes

If your brand doesn't support social causes, it's missing out on a huge audience.<p>Consumers don't just like when companies incorporate social good …

The Weekly Measure: Infographic Tips, Building Backlinks, & Content Marketing Trends for 2015

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, …